Kid's fashion, lifestyle & cultural nourishment...
Interview Escada
Katie interviews Escada global creative director, Ioana de Vilmorin about her role at Escada and the recently launched Escada girls collection.
Brands & Products,Business,Retail
August 12, 2025
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's…
Trade Shows,Business,Interviews
August 11, 2025
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to…
July 14, 2025
Pirouette runway show at Pitti Bimbo 101 – Mama’s shopping list
Pirouette runway show at Pitti Bimbo 101 A lot of fun whilst also making sure of your 5 a day...
July 7, 2025
‘A Zoo In My Wall’ headpieces at the Pirouette ‘Mama’s shopping list runway show
Who made the super cute headpieces from our runway show at Pitti Bimbo 101 : A Zoo in my Wall…
June 23, 2025
Pirouette Picks Playtime Paris & New York
Young brands to look out for...Check out these labels in our Pirouette Picks print zine*……
May 20, 2025
Piazza Pirouette
a flurry of newness to Pitti Bimbo 101
Buyers Take Note: Pirouette’s Piazza at Pitti Bimbo 101 Ciao! Pirouette is bringing…
Brands & Products,Business,Retail
August 12, 2025
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's…
Trade Shows,Business,Interviews
August 11, 2025
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to…
July 14, 2025
Pirouette runway show at Pitti Bimbo 101 – Mama’s shopping list
Pirouette runway show at Pitti Bimbo 101 A lot of fun whilst also making sure of your 5 a day...
July 7, 2025
‘A Zoo In My Wall’ headpieces at the Pirouette ‘Mama’s shopping list runway show
Who made the super cute headpieces from our runway show at Pitti Bimbo 101 : A Zoo in my Wall…
June 23, 2025
Pirouette Picks Playtime Paris & New York
Young brands to look out for...Check out these labels in our Pirouette Picks print zine*……
May 20, 2025
Piazza Pirouette
a flurry of newness to Pitti Bimbo 101
Buyers Take Note: Pirouette’s Piazza at Pitti Bimbo 101 Ciao! Pirouette is bringing…
News
Latest news in brief from the kids' fashion, design & lifestyle industry.
Boots launches affordable Summer baby clothes collaboration for 2025 with Mollie King
Boots x Mollie King: Maybe Baby & Maybe Junior Ranges Boots has unveiled its Summer 2025 Maybe…
Playtime announce new ‘The Tiny Show On Tour’, Los Angeles
The Tiny Show On Tour, Los Angeles 3-5 August 2025 Playtime have announced a new smaller travelling…
Wheat x Pernille Teisbaek collab
Ambassador for the Danish Childhood Cancer Foundation, Pernille Teisbæk, and WHEAT have launched a…
Pirouette TV Archive
Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.
Apartment
Welcome to Pitti Bimbo 89
FILA x Mini Rodini
Panel talk
Pitti Bimbo 90 : Si or No - Childrensalon - Dina
Il Gufo runway show SS20
Apartment runway show
Explore our selection of videos: Interviews, opinion & the latest catwalk shows.
Family & lifestyle
Family stories & cultural nourishment

Katie Kendrick & Linda McLean of Smudgetikka discuss with guests & between themselves the up & downs of the kids’ fashion industry.
Editor's Picks
A mix of articles past & present of fashion, family, wellbeing & culture.
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the…
Formidable Family – The Thompsons, Koh Samui Thailand
An impressive mix. The Thompsons family of five are an impressive mix. Mum Heidi is Korean/ American whilst Dad Scott is Hong Kong/ British. Gracie is 10, Phoebe is 8…
6 things for ‘good fortune’ in the Chinese market.
A look at the Chinese market with Ivo Au Yeung 6 is symbolic of good fortune in China and is considered a great number for business. So we asked Ivo Au Yeung from…
Pirouette picks: 5 kids’ desks you’ll love
There’s no doubt that if possible it’s well worth your child having their own desk. By having their own desk to learn and play it helps children develop…
Snapshot: Raquel Chicheri, photographer – my work…
Photographer Snapshot… Raquel Chicheri @raquelchicheri My work … … Create, observe, transmit, study and learn incessantly, listen, rack my brains, combine…
Interview Escada
Katie interviews Escada global creative director, Ioana de Vilmorin about her role at Escada and the recently launched Escada girls collection.
Into the archives
Over 15 years of articles from Pirouette
Formidable Family Thompson (Waddler)
The Thomson family is about adventure, something reflected in their childrenswear brand Waddler. Philip, Marina and their three sons travelled extensively around South…
March 23, 2015
A Look At… Anna Hurtig
Anna Hurtig A look at... Anna Hurtig, born in 1972 in Stockholm, Sweden. "The thing that appeals to me the most about photography is that it gives me a…
January 8, 2014
Ryan & Luella
In 2010 Luella, aged 7 wanted to be an artist and her favourite colour was gold. Looking back Luella feels she’s changed a lot… Luella’s mother, fashion designer Ryan…
February 4, 2019