Kid's fashion, lifestyle & cultural nourishment...
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
With a 140 year heritage - Bundgaard is exploring its archives to reimagine some of their classic…
Katie’s Monday Mini Memo #006
Why Collaborations Drive Growth in Kids’ Fashion, the Swiftie storm approaching and more...
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie & Fitch Co. has announced a new partnership with Haddad Brands to take its Abercrombie…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja…
Katie Monday Mini Memo #005
The Pirouette print zine* making big impact. Plus where to place your marketing budget and more...
Global Kidswear Market Poised to Reach $366.72 Billion by 2032
The global kids apparel market is booming. According to a recent report by Fortune Business…
Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO…
Global Kidswear Market Poised to Reach $366.72 Billion by 2032
Global kidswear market thrives, whilst independent labels must work to find their space The global…
News
Latest news in brief from the kids' fashion, design & lifestyle industry.
Abercrombie Kids Expands Global Reach with Haddad Brands Partnership
Abercrombie Kids Partners with Haddad Brands Abercrombie & Fitch Co. has announced a new…
Little Gatherer store for Sale
Beloved Kiwi Children's Boutique Little Gatherer up for Sale Little Gatherer, the much loved New…
The Legendary Giorgio Armani dies
Italian fashion designer Giorgio Armani has died at the age of 91 on Thursday 4 September, 2025.…
Pirouette TV Archive
Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.
Explore our selection of videos: Interviews, opinion & the latest catwalk shows.
Katie Kendrick & Linda McLean of Smudgetikka discuss with guests & between themselves the up & downs of the kids’ fashion industry.
Editor's Picks
A mix of articles past & present of fashion, family, wellbeing & culture.
Innovation & determination, the making of DockATot
Interview with Lisa Kotsianis - DockATotLisa Furuland Kotsianis founded DockATot in 2007 and with it a whole new product category was born. Her passion for growing the…
Formidable Family – The Thompsons, Koh Samui Thailand
An impressive mix. The Thompsons family of five are an impressive mix. Mum Heidi is Korean/ American whilst Dad Scott is Hong Kong/ British. Gracie is 10, Phoebe is 8…
6 things for ‘good fortune’ in the Chinese market.
A look at the Chinese market with Ivo Au Yeung 6 is symbolic of good fortune in China and is considered a great number for business. So we asked Ivo Au Yeung from…
Pirouette picks: 5 kids’ desks you’ll love
There’s no doubt that if possible it’s well worth your child having their own desk. By having their own desk to learn and play it helps children develop…
Snapshot: Raquel Chicheri, photographer – my work…
Photographer Snapshot… Raquel Chicheri @raquelchicheri My work … … Create, observe, transmit, study and learn incessantly, listen, rack my brains, combine…
Into the archives
Over 15 years of articles from Pirouette
Protection Against Cell Phones
We all know, or at least we have the intuition, that electromagnetic waves and fields (EMFs) have an effect on our health. UK studies have just shown that cell phone…
Formidable Family Erikkson – Stockholm
Lisa, her husband Pelle and their Wilmer, 3,5 years old live in central Stockholm. Their three bedrooms apartment is located on the second floor of a building from the…
Snapshot: What is it about a GentleMan?
Photographer Zoe Adlersberg and stylist Mariah Walker flip the traditional focus on female baby pairing (as seen in so many images) on its head by creating a series of…
Lucie Braun, 6 y old – Berlin, Germany
Lucie, 6 y old, is the strongest person in the world. Her dream ? To own a store with all things she likes most in her life. Myriam Werner, mother of Lucie and her two…
