Imperfect production runs are very common, even with a tried and tested manufacturer. These things can just happen during production, however the interesting question is how does a label turn a stressful negative, imperfect production run into a sustainable positive?
Forivor’s answer takes after the ethos of Fashion Revolution (see previous Pirouette post). Instead of condemning the imperfect pieces to sit wasted in storage, unloved, unused and hidden they have decided instead to be open about the teething problems they had with this production run. Honest about the ever so slight imperfections in some of their beautiful bedding and nightwear so that you now have the Imperfectly Perfect Sale where you can pick up pieces at a fraction of their normal retail value.