Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows), Pirouette Blog has been a reference in the industry for its combined business and consumer view of the children’s market. A fantastic resource for children’s design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family,culture and health.

Pirouette’s main topics are brand profiles, trade show reports, interviews with industry insiders, photography, product reviews. It also features culture news around family lifestyle and health tips.

Pirouette blog was created to help young & creative brands related to childrens industry to gain media exposure and business guidance. Over the years Pirouette has become a valued resource for retailers who want to quickly identify a selection of brands with a creative and modern vision. Since 2016 Katie Kendrick has worked alongside Florence with the development of Pirouette Blog adding her perspective and experience from a different side of the industry as a designer. Katie has since taken over as the editor of Pirouette with Florence remaining a key contributor. Both working together championing great children’s design and bold creative talent.



Florence Rolando – Founder/ contributor is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founded Bubble Trade Shows in New York and London).







Katie Kendrick – Chief editor joined Pirouette blog in 2016, with a background in children’s design and manufacturing. Katie has worked with Florence on developing The Pirouette One to Watch Awards as part of the blogs philosophy of supporting great design and socially conscious brands.