Reviving a Legacy: Inside Bundgaard’s Rebrand with Majbrit Weidemann
We recently connected with Majbrit Weidemann, Managing Director of Danish shoe brand Bundgaard to learn more about the label’s fascinating rebrand. With a clear vision for future, Majbrit is drawing on the brand’s 140 year heritage – exploring its archives to…
A minute with Minimalisma
On the day that the Minimalisma × Zoë Pastelle Edit launches we chat to founder & creative CEO Maja Akraberg about basics that are not so basic...
MOLO – born to ask why not!?
Molo founders Rikke & Mogens Jepson shares their kids fashion insight. Molo will always be one of my favourite brands. Not just because I’ve got to know the team (who are all lovely BTW), nor their fabulous collections, but also for the personal memories. When I think of my…
Buckhead shoes shares insights from CBME
Interview with Buckhead owner: Erdem Yılmaz In this Pirouette interview, we sit down with the founder of Buckhead Shoes to talk innovation, trade shows, and what it really takes to stand out in kids’ footwear. From their unique Flex Form inlay sole technology with arch support…
Playfully growing with KIDSCOM
Founder & director Lili Bettens shares her ‘next generation’ approach to PR for the universe of kids & family.Lili’s Barcelona-based Kidscom agency reflects her warm, intuitive style – building genuine relationships & championing design-led kids’ fashion &…
Is Jellycat too BIG for small independent kids boutiques?
Minimum monthly spend for Jellycat stockists has increased... There is no denying that Jellycat's growth, product quality & marketing has been impressive over the years. Since their launch in in 1999 these adorably cute companions are much loved all around the world - in…
Interested by different markets? Pirouette explores CBME Turkiye in 5 part series
Looking to try different children's fashion & lifestyle markets? Istanbul - the gateway to Eurasia If you are interested to explore different markets, then this will be of interest! Pirouette is in Istanbul. A journey through creativity, culture, and commerce. Where…
‘A Zoo In My Wall’ headpieces at the Pirouette ‘Mama’s shopping list runway show
Who made the super cute headpieces from our runway show at Pitti Bimbo 101 : A Zoo in my Wall Marcia Barbosa studied graphic design at college & really loves to create with her hands. She owns a bookshop for children and books have been Marcia’s life for years. During…
Pirouette Picks Playtime Paris & New York
Young brands to look out for...Check out these labels in our Pirouette Picks print zine* selection.
Piazza Pirouette
a flurry of newness to Pitti Bimbo 101
Buyers Take Note: Pirouette’s Piazza at Pitti Bimbo 101 Ciao! Pirouette is bringing back exciting brands & a flurry of newness to its Piazza at PittiBimbo 101. The Piazza Pirouette is hosting a selection of hand picked fresh labels from its directory* for this…
A symphony of style: The Sunday collective
The Sunday Collective is a brand that designs their boys collection with as much passion as their girls. It’s an even split which makes for some brilliant boyswear -cool & comfortable, we’re big fans! They also have fabulous photography campaigns to support their…
BRANDS & BUYERS anonymous
We asked 3 brands and 2 buyers to anonymously share their thoughts ahead of the AW25 show season.Originally published in February 2025 in the Pirouette zine AW25 show season edition.
BRANDS