All Posts By

Katie Kendrick

Business Trade Shows

Show Report: Playtime Paris #24 SS19

July 9, 2018
Bobo choses - Playtime Paris #24 show report

The 24th edition of Playtime Paris was an expansive show with a large range of new and existing brands to try and see. Whilst the show was jam packed with some great collections it was also incredibly hot! Playtime Paris #24 saw an increase in super stands, super strong lifestyle sections and quality marketing gestures making for super brand awareness.

For this report we look at the Coming to America seminar, the balance between a no picture policy and immediacy of collection awareness, plus we share some Pirouette #CoupDeCoeur from the show.

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Trade Shows

Time for Playtime Paris. 30 June – 2 July, 24th edition.

June 30, 2018
Screen Capture: Modern Beauty?

This Saturday Playtime Paris will open the doors to their 24th edition. This edition has a whopping 54o brands exhibiting, 100 of which are exhibiting for the first time so there will certainly be a lot to look at! Playtime also has a number of fantastic projects during the three days including our very own Screen Capture exhibition, this time exploring Modern beauty. Let’s have a quick look at what’s going on at the 24th edition of Playtime Paris  Continue Reading

Business Mood of the day

English at Your Desk & Little Creative Factory:

June 28, 2018
Clare, Cristina & Little Creative factory team

Like it or hate, the English language is key to communicating/ trading in the International market. Good communications skills translate to sales, poor communication skills cause confusion and hesitancy that can result in lost sales.

Last Summer Cristina Fernandez designer and founder of Spanish based slow fashion label Little Creative Factory decided to invite Clare Posnack of English At Your Desk over to Barcelona for a four week stint in house. Clare’s task was to help improve the business English skills of the Little Creative Factory team. In recent years Little Creative Factory has undergone huge expansion, and is now stocked in over 30 countries. Because of her increased International client base Cristina felt it was important to invest in improving her team’s English skills. So what did English at Your Desk do for Little Creative Factory? Lets find out more. Continue Reading

Business Trade Shows

Pitti Bimbo 87 video diary – DAY 2

June 25, 2018
Pucci breakfast at Pitti Bimbo 87

Day 2 at Pitti Bimbo 87 includes breakfast at Pucci and and an interview with Laudomia Pucci, Image Director of Pucci, and Mila Zegna Baruffa of Simonetta, followed by catwalk shows: Kidz Fizz and the Apartment, we talk to Maria Julia, stylist for both shows. Plus an interview with Emi Sakuma buyer at Isetan, and the journalist Maria Jose Cayuela of blogmodabebe. Finally we end up at the P.O.P themed party hosted by Pitti Bimbo. Continue Reading

Business Pirouette One to Watch awards Trade Shows

Pitti Bimbo 87 video diary – DAY 1

June 21, 2018
Children's fashion from Spain

Day 1 at Pitti Bimbo 87 includes an interview with the buying team from Childrensalon. We have coverage of The ‘Children’s Fashion from Spain’ catwalk show. Plus we chat to the effervescent Petra Barkhof from Kidswear magazine about the launch of her new Scimparello magazine. In the evening we talk to Piero Iacomoni, President of Italian label Monnalisa whilst enjoying their beautiful garden party in the heart of Florence.

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COMING SOON Culture Trade Shows

Screen Capture: Modern Beauty?

June 17, 2018
Screen capture exhibition. Modern Beauty? at Playtime Paris.

Pirouette returns to Playtime Paris to curate the second edition of the Screen Capture series. This time the exhibition explores the theme of Modern Beauty.

Beauty… physical, nature, behaviour, in a world where we can now add a filter, instantly display our like or dislike, and add our comment. We ask a group of illustrators to join the Screen Capture exhibition in exploring the theme of ‘Modern Beauty’ by creating an original piece of work for showing at Playtime Paris. Open to the artist’s interpretation with no interference by Pirouette, the resulting artwork seems reassuringly gentle.  Continue Reading

Business Interviews

Agent series: Ana Castán Puente, Tabata Kids Barcelona.

June 13, 2018
Tabata Kids

We start off our series on the role of the agent in children’s fashion with an interview from Barcelona based Tabata Kids who represents the likes of Organic Zoo, Emile et Ida, Sleepy Doe and more.

Any label looking to develop it’s customer base will at some point consider working with an agent. However finding the correct agent can seem daunting, the pitfalls of getting it wrong can be both painful and expensive. If you get it right however, the advantage to your brand in that market can be huge. So how do you find the correct agent, or do they find you? We talk to 3 children’s fashion agents about their own approach, what they look for when signing a new label, and their role as intermediary between client and brand from their perspective.
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Pirouette One to Watch awards

#Pirouette12Watch Winner AW19: Novel Walk

June 10, 2018

It’s important children’s shoes are comfortable, durable and if they can look rather wonderful in the process even better. Spanish label Novel Walk do just this, good quality manufacturing, sensible yet beautiful and very cool. They also have the most clever, eye catching photography campaigns. Definitely a label to check out if you are at Pitti 87 and Playtime Paris this coming season. We chat with designer and co founder Cati Ferragut to find out more about this little shoe label with huge potential!

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