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Katie Kendrick

Mood of the day

Kids aloud at London Fashion week?

September 28, 2018

Pirouette recently attended Mini Mode’s second edition of their multi-brand runway show in London. Like the first show earlier in the year both have taken place at the same time as London’s Fashion Week essentially piggybacking the grownup’s party. The show wasn’t without it’s difficulties and we may even question whether London needs such a show after most buyers have already closed their books. But maybe it’s about more than that, we speak with organiser and founder Amanda Rabor to discover how this second edition went, what her vision is for the show, and what she makes of the current UK childrenswear market . Continue Reading

Interviews One to Watch awards

#Pirouette12Watch Award Winner Interview: Ari London

September 21, 2018
Ari London

Fatimah Hussain is the designer and founder of Ari London. Our Pirouette One to Watch Award winner from Dot to Dot London believes that luxury and sustainability are qualities that should go hand in hand. An attitude that the big luxury labels seem to continue in having a selective approach to. Fatima has two design/production studios, one in the heart of London, the other in Scotland, both providing flexible working for the production workers. This is a young luxury label with clean lines, sustainable, sophisticated fabric and a boss that wants to challenge the norm. Lets meet Fatimah and find out more….

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Business Culture Family Travel

Travel Journal: Efvva attend Playtime Tokyo for the first time

September 17, 2018

Polish label Efvva recently travelled to Japan to take part in Playtime Tokyo for the first time. The purpose of the trip was business but obviously the culture and style was not to be missed. The Japanese economy is enjoying a steady and long period of growth, however this isn’t the case in the children’s clothing market with household consumption continuing to decline and the birth rate at its lowest. That said designer and founder Ewa Wrobel-Hultqvist shares with Pirouette her very positive business and cultural experiences from her time spent in the Japanese capital.

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Brands Products

NUNUNU X TUTU DU MONDE – Opposites Attract!

September 11, 2018
Nununu x Tutu du Monde

So it’s true… opposites do attract! On the 1st of October 2018 skull loving minimalist’s label Nununu and ethereal Australian tutu makers Tutu Du Monde will launch a collaborative capsule collection, tag line ‘Where wonder, whimsy and dainty ballerinas meet bad-ass minimalist designs’.

Back in February at Playtime Paris we spoke with Shelly Ziv (Nununu brand officer) to gain a little preview of the collaboration.Watch Shelly’s interview to find out what brought these polar opposites together…

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Business Trade Shows

Trade Show Report: Playtime New York #17

September 4, 2018
Playtime NY Trend Spaces Mariah Walker

New York was hot and humid but inside this Big Apple edition of Playtime it was lovely and cool. Cool enough in fact for the exhibitors to be wrapped in scarves, yet still smiling. You can’t win Playtime ;-) Teasing over, this is a nice show and the perfect size to incubate a friendly creative environment which in turn allows for good communication between press, buyers and brands. And never underestimate what good communication can bring during the trade shows – sales, collaborations, information gathering and friendships. Continue Reading

Mood of the day One to Watch awards

Pirouette One To Watch Winners AW18 Interview: Devon’s Drawer

August 23, 2018
Devon's Drawer AW18

Sustainability, organic production and quality with the possibility of longevity are why Devon’s Drawer were our Pirouette One To Watch Award Winners (Fashion AW18) at Playtime NY back in February this year. Flash forward in the childrenswear calendar and they are ready to launch their exquisite heirloom AW18 collection on-line from the 24th of August.

The pieces are made from beautiful organic fabrics, some featuring gorgeous cotton lining (equally organic). Just make sure to look out for the plaid recycled wool bomber! This is a family business Mother and daughters creating children’s garments to be passed to and from siblings and through generations. Let’s find out more from our award winners Devon’s Drawer
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Trade Shows

Playtime New York #17 preview

August 4, 2018
Playtime New York #17

This time it’s New York’s turn to host Playtime, the show kicks off this Sunday 5th and runs until Tuesday 7th August. Pirouette will be there to cover Playtime NY #17 and look for our final Pirouette One to Watch Award Winners for the SS19 season. 180 brands will be exhibiting this edition with 30% first time exhibitors. We’re looking forward to seeing stylist Mariah Walker’s interpretation of the trend spaces and Earnshaw’s panel on Tuesday morning 8am. The bright and early start means brands will be able to attend this valuable topic ‘Be the Buyer’.

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