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Katie Kendrick

Interviews Mood of the day

In conversation with founder Laura Egloff and her go to stylist Jessica Zindren : Velveteen AW17

September 19, 2017

With each new collection, a new photography campaign is required to promote, capture and draw attention to the clothes. Producing a photography campaign that reflects the new collection is a process between designers, stylist and photographer. We enter into conversation with Velveteen founder Laura Egloff and her go to stylist Jessica Zindren to talk about their process in creating the imagery for a collection and gain some insight into how the AW17 Velveteen campaign developed into a fun, eclectic Wes Anderson inspired shoot.

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Photography Retail - Windows

Atsuyo et Akiko & Amanda Pratt – like minded individuals make magic!

September 13, 2017

One lovely aspect of the kid’s fashion and design sector is that like minded individuals seek each other out, and from these bonds and mutual respect, beautiful collaborations can develop. This is the case for Atsuyo Yang and Akiko Mukae designers and owners of ATELiER ATSUYO et AKiKO and the photographer Amanda Pratt. Each collection Atsuyo and Akiko send pieces to Amanda to shoot with her very gorgeous girls. This time the location being a family summer holiday in Greece. Warm and enchanting, sparkles and kisses. Stuff memories are made of 🙂

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Mood of the day

4 days and counting. Florence departs on humanitarian trip to Nepal – Humla Fund

September 11, 2017
Florence Rolando preparing for trip to Nepal - Humla fund

It’s a busy week for Florence in the lead up to the start of her trip to Nepal. She is part of a medical team bringing healthcare to people in remote rural Nepal. I was able to catch her for a quick chat before she heads off to the mountains. So what does her family think of Florence undertaking this adventure, and what five essential items is she taking with her, let’s find out…

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Trade Shows

Trade Show Report: Creative Playtime New York SS18

September 5, 2017
Creative Playtime New York SS18 Press corner Aurelie Andres

It’s no secret that we are big fans of the New York edition of Playtime. Playtime New York 15th edition was fun, friendly and colourful as was the greeting that met visitors at the entrance, with a fruity Haru stuck on design installation created by artist Aurelie Andres. Interestingly the Baltic states were well represented amongst the strong contingent of creative and sophisticated kid’s fashion and design on show. We take a look at some of the collections and products at the show. Continue Reading

Mood of the day

Intrigue, Suspense, Tension: The Small Gatsby Youth Quake teaser

September 1, 2017
Youth Quake The Small Gatsby

The intrigue, the suspense, the tension! Drawing upon 60’s espionage style film The Small Gatsby have produced a short film “Youth Quake” to be released in full on the 8th of September to herald in their Aw17 collection. Here’s a little exclusive trailer to give you a taste of what’s to come. The eye acting is superb and we’re not sure if that’s the little barrister’s real hair, maybe a spy ? let’s see….

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Snap Shot: Stylist Maria Montane on “Hermandad” – sisterhood/ brotherhood

August 28, 2017
Manuela Franjou

Young and enthusiastic children’s fashion stylist Maria Montane contacted Pirouette to introduce us to her most recent work involving two photographers Manuela Franjou and Theresa Balderas. In this work Maria proposes the concept of “Hermandad” the Spanish word that means brotherhood and sisterhood. Both photographers explore this most intricate of subjects and produce imagery from their own unique response.

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Business Trade Shows

Trade Show Report: Vibrant Playtime Paris ss18

August 23, 2017
Milk magazine pop up

In some cases the rain can be positive and quenches a thirst. In this the 22nd edition of Playtime Paris with it’s extensive range of kid’s fashion and lifestyle collections Playtime certainly delivered a vast and varied array for the visitors to soak up. There were over 520 collections, 400 of which came from outside France. A vibrant colourful edition for ss18, we look at the increase in Chinese buyers, the trend of Magazines crossing over to retail and we share some favourite fashion and lifestyle collections with a selection of images from the show. Continue Reading

Mood of the day Products

Looking for a fresh little discovery? City Goats

August 21, 2017
City Goats AW17 collection connection

Looking for a fresh little discovery? City Goats was one of Pirouettes finds at the Kids Show in Paris. Ching Ching the designer and label founder has created a relaxed chic line, crafted with botanical dyes using organic cotton and sustainable to boot. Ching Ching will be showing the ss18 collection at Playtime Tokyo starting the 22nd of August so if your attending go say ‘hi’ we’re big fans of the ss18 colouring. So, Let’s hear a little from Ching Ching and then play spot the city goat in the AW17 photography, what’s not to love about this label.

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Mood of the day

Fly on the wall: backstage at Petite Parade documentary style with Molly Magnuson

August 17, 2017
Katie Kendrick & Molly Magnuson - behind the scenes Petite Parade

On my recent trip to New York I had the joy of being introduced to the incredibly talented kid’s fashion photographer Molly Magnuson through the equally talented designer Tina Tuchinda. Somehow Tina felt that we would hit it off and she was right. What resulted from our meeting was an evening of huge hilarity and an unplanned Pirouette ‘Fly on the wall ‘documentary style experience at the Petite Parade fashion show. Molly very kindly acted as my photographer, lucky me. Read on for a glimpse backstage at Petite Parade …

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