New children’s brand Oyu Moyu created by Mongolian designer Oyuna Tserendorj and her three year old son. A delicious story with equally wonderful products that launched online in November 2013 and at Playtime Paris last month.
Oyu Moyu offers the gift of storytelling: each as beautiful and long lasting as the other and believes in the power of telling a story, all it requires is a child-sized imagination to create a strong bond between parents, children and friends. For the brand, telling stories is a great way to develop creativity in the little ones and that’s why Oyu clothing is grouped into ‘stories’ rather than seasonal collections.
Every piece arrives with an accompanying illustrated story from the world of Oyu and can be wrapped in an enticing treasure chest for storing the many stories we hope to inspire in the minds of children and adults alike. This is not about reproducing adult fashion in children’s sizes but helping children enjoy their childhood, engaging with the playful designs in a way that they can truly relate to, all that while wrapped up warm in the super soft cashmere, cotton and cashmere-silk fabrics.
Oyuna says ‘“Mummy, tell me a story!” is just about her son favourite expression. From that starting point came a wonderfully improvised world of stories featuring Oyu, an inquisitive little girl from a nomadic tribe and her trusted companion Moyu, a Mongolian goat with a mischievous sense of adventure.
For babies and children aged 0-8.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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