Brand name : Hucklebones – www.hucklebones.co.uk
Date of creation : Winter 2008
Name of the founders : Dan Stockley, Zoe Goldsmith
Country of origin : UK
Countries of production : Poland, Bulgaria for our wovens and jersey pieces, Nepal – for knitwear due to their expertise in cashmere.
Number of employees : 2 full time
Number of sales points : 42 worldwide, including Childrensalon – Online, Tunbridge Wells / NotSoBig – Highgate, London and online / Minnie Boutique – Seoul, South Korea and online.
Own e-store : www.hucklebones.co.uk/shop – created 2008.
Company statement or tag line : Beautiful clothing designed for little girls, created to inspire the design conscious.
What makes the brand stand out : Outstanding quality, unique prints and beautiful cuts and tailoring. The Hucklebones collections use quality fabrics and well-invested design to create heirloom contemporary clothing for little girls.
A quote from a client or journalist : “There is no getting away from the romance of Hucklebones, the whimsical childrenswear label for little girls aged two to eight, launched three years ago by the childhood sweethearts Zoe India Goldsmith and Dan Stockley. With a reputation for careful tailoring in silk, cotton drill and wool, the clothes look nostalgically back to the day when children’s clothes were not mass–produced, piled high, and sold cheap.” – Daisy Bridgewater for the Telegraph – April 2011.
How many pieces per collection : Usually around 100 pieces including accessories.
Main materials used : Silks, fine cotton lawn and voiles. Lace, Jacquards and for winter beautiful wool fabrics.
Your trade show planning for next season : For SS13 we showed at Bubble London and Playtime Paris and will be at Playtime Tokyo too in August – For AW13 we are planning to do the same.
Plans for the future : We are looking forward to expanding the baby collections to include more signature Hucklebones styles as well as to keep developing the girls line to include new classics and some added directional pieces.
Photographer : Laura Alice Hart. Grooming – Sandra Bermingham.