Brand Profile : Mini & Maximus

November 21, 2012

Brand name :  Mini & Maximus – Website :

Date of creation :  2008

Country of origin :  USA – Country of production :  USA

Name of the founders :  Megan Villa and Sophie St-Onge

Number of employees :  4

Number of sales points : About  85, including Kitson (US), Yoya (US), Bodie and Fou (UK), Minibots, Quirky Collective (UK), Boucle d”Or (Belgium), Der Kleine Salon (Austria)

Own e-store : launched in 2008

Own store :  no

Company statement or tag line :  Kids will have their say!

What makes the brand stand out :  We do art collabs every season with kids, artists,…

Size of the collection :  Our Spg/Sum 13 has a lot of new styles so we are up to 92 pieces in that collection

Main materials used :  Organic cotton, regular cotton, French terry, linen

Your trade show planning for next season :  Playtime Paris, NYC for sure possibly Playtime Tokyo

Plans for the future :  We are expanding overseas, we have a hug edemand in Europe and Australia so we plan to capitalize on that over the next year.







Photographer Nathan Vernes.  Holiday “Booyah!” collection.  Released end of Oct.


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