Company Profile : No Added Sugar

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Brand name : no added sugar - Company name : no added sugar Ltd

Website :

Date of creation : July 2001

Country of origin : UK - Countries of production : England, Portugal, Lithuania, Hong Kong

Name of owners : Deborah Medhurst (Founder & Owner) / Ric Ramswell (Owner)

Number of employees : 15

Number of sales points : Independents: 200 Department stores: 20 Online: 5

3 stores that are loyal to you : Harvey Nichols (London, Leeds, Edinburgh), Igloo (London x 3) Ten Little Monkeys (Manchester)

Where to find the brand online? :

Company statement or tag line : Born & bred in London

What makes the brand stand out? :  Modern bold design

A quote from a client or journalist? : “no added sugar brings it’s energy and personality to my store each season; it’s like having your favourite party guest over!”.

How many pieces per collection : 160 & rising!

Main materials used : Cotton jersey, metallic jersey, cotton sweat, cotton, tulle, cord

Your trade show planning for next season? Bubble London & Rebel Manchester

Plans for the future : First store opening in September in Notting Hill, London


Photos Joanna Patterson


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