Business

How can labels support the longevity of their pieces? Case study: Misha & Puff Bazaar on IG

October 16, 2017
Misha & Puff Bazaar

Selling “preloved” pieces on IG can be a nice little earner or possibly a good way for a design loving parent to fund new pieces for their little one’s wardrobe (the circle of life – clothing wise). Obviously, the seller can do this through their own IG account but what if you can have your preloved item listed, promoted, shared and endorsed by the label itself. Well, this is what much-loved kids knitwear label Misha & Puff’s (M&P) have created with their Misha & Puff Bazaar IG account handle @bazaar_misha_and_puff, a platform for buyers and supporters of M&P to submit their preloved outgrown pieces.

This is an interesting way for a label to support their customer base whilst also promoting the longevity of their timeless knits. By creating this seller platform for preloved items M&P also retains an element of control along with reinforcing one of their core brand values of “making beautiful, functional pieces to last forever”. However, they make it very clear that ‘Misha and Puff neither ships nor inspects any items listed here. All negotiations are the responsibility of the seller and the buyer’. They are just the host, and although M&Ps main IG account has a huge following of 51k, the M&P Bazaar account has a more modest 963 followers. We wonder though how many people actually know of the platform as promotion seems subtle.

There are selling guidelines. The account is hosted by Misha & Puff and resellers submit their items by email for M&P to validate and post on the Bazaar feed. Listings are free and traditional IG selling rules apply with all the negotiations the responsibility of the seller and the buyers.

In any case, it’s an interesting concept for an independent label to host a preloved selling account. It’s a great example of a brand being part of the conversation and by doing so having an input on the direction it takes. Customers will ultimately sell on pieces with or without a brand’s blessing, or consent. Especially when it comes to some of the highly sought after collab pieces that are sold on at an increased value. At the very least it’s a way for a brand to draw a line between what it considers to be a valuable method of prolonging the life of its products and those just wishing to make a quick buck. Only time will tell if this is a conversation starter and whether other brands follow suit by setting up their own selling accounts for their customer’s preloved pieces. Watch this space…

Some items previous items listed by M&P Bazaar for sellers

Misha & Puff Bazaar

The Famous Popcorn Sweater, Nutmeg

Misha & Puff Bazaar

Scout booties Midnight


https://shop.misha-and-puff.com

https://www.instagram.com/bazaar_misha_and_puff/

Read, Brand Profile 

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