E-store Noeuf launches its own children's collection

French e-store Noeuf launches its eponymous collection for children. Called Colorama, the line offers highly products thought for everyday life. Beautifully made eco-conscious and sustainable, they embraces values dear to Noeuf.

For Helene Borderie, founder of Noeuf, colour is a great childhood joy and children are happy to wear it from the tip of their fingers to the top of their head. With the colorama line, young children can learn to know the different names in the colour palette, recognise them and pick their favourite. Colour can be seen just like perfume: it has a strong evocative power and becomes the heart of the wardrobe.

Colorama uses environmental and health safe dyes, on a high-grade and chemical-free cotton.

The colours are named after their childhood souvenirs (from songs, books, games…): Petite Taupe, Bleu Saturnin, Joli Coquelicot, Colonel Moutarde, Mommy’s Blush.

Luna Jacket Joli Coquelicot (100% super soft cotton fleece little jacket) – 47.00€

Gabriel Tunisian T-Shirt Colonel Moutarde (100% super soft cotton Tunisian T-Shirt) – 26.00€

Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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