New to the European trade shows calendar and right after Pitti, White Kids took place in Milan. A total of 53 collections were showcased in industrial lofts located in a creative area of the city.
The show was visually very strong with open stands, attention to details, artistic collaborations, play areas. Vogue bambini brought a good addition to the show, playing around sports.
Our special mention went to the cafe/restaurant, very nicely done and with very good food. We wish all trade shows had such a good quality of food, but for that we probably would have to move all shows to Italy…
Among the exhibitors were Caramel Baby and child, Pepe, Petit Bateau, Douuod, Anne Valerie Hash, Marimekko, Aeronautica militare, BLav. I Pinco Pallino were presents with an exhibit of their golden line.
We liked the good energy and the scenography a lot; we only regretted the brand selection that we expected a little bit stronger and more innovative. It will be very interesting to follow this new comer and to see hits evolution.
More info on products shown at White Kids will follow.