A new corner in the children trade show calendar, Little Fashion Week will take place in Brussels at the end of February 2014. A new approach for this event, which will focus on Designer Labels & Hand Made, add a catwalk show and open its doors to the public on the last day.
Sandrine Bouillon, founder of the show, studied in Paris and worked in fashion (Lanvin). After becoming a mother (her son Noé is now 4), she settled down in Belgium, “a bastion for child fashion”, and naturally started to develop an interest in children’s fashion. She started Asel Chocolat & Milk to promote Children’s Fashion.
Sandrine’s aim is to create a very well designed show that will reflect the designer’s aesthetics. She thought that children needed a fashion week of their own with catwalk, and child music. She invited Wanda KUJACZ, a talented multimedia artist to be the art director and choreographer of the show.
It is also dear to Sandrine to open the show to the public, to create a lively platform between designers and consumers. On Sunday March 2nd, the last day of the show, people will be able to walk the space, meet designers, discuss with them, understand where to find them all year long, and of course buy products on the spot. A nice way for new, small brands to pay for their expenses.
With this new approach, Little Fashion Week was able to convince some hard to find brands that never participated to trade shows in Europe before : La Princesse au petit pois will be coming from France, Severina kids and Krethaus from Argentina, Kathryn Davey from California, Marilyn Tov from New York.
The exhibitor’s list also counts Caramel Baby & Child, Noro, Jess Brown, Tamar Mogendorf, Les Petits Boheme, Paade Mode, Lapin & me, Perludi, Les Lecons de Choses, Copirates. About 50 beautiful brands of clothing, accessories and and room decor.
Brussels is a very pleasant and accessible city, easy to reach from London, Amsterdam and Paris, easy to navigate and fun, especially with kids. Sandrine recommends visiting children’s boutiques Boucle d’Or, Pépin La Lune, Mercredi, and for accommodations she recommends Hôtel Vintage, White Hôtel, Be Manos. Take a look here for additional tips about Brussels, by Pirouette.