Loopy Mango recently crossed over into the world of children’s design by creating a mini range of their popular DIY knitwear boxes. The pieces are gorgeously super chunky which on a little kid looks incredibly cute. Lets face it chunky is in for Aw17, and you don’t get much more chunky than Loopy Mangos fabulous range. The mini DIY kits themeselves are brilliantly giftable, bright and fun. Unbelievably the new mini DIY knit kits aren’t currently stocked in Europe, though this is bound to change very soon. Find out more about the AW17 Pirouette One to Watch winners for design – Playtime New York.
When did you launch the new mini range ? We launched Mini DIY boxes in December 2016 on our website and in February 2017 in the wholesale market.
What was your brief to the designer for the packing ? We wanted for the box to be fun, unique and work well in a brick and mortar retail environment so we wanted to have a cut out window that would allow the customer to see the color and feel the softness of the yarn without opening the box. Our designer – a New York artist Jon Contino is great to work with because he really understands exactly what we wanted to do and came up with so many ideas about the little sheep going on all kinds of adventures. He has a four year old daughter so this was a fun project for him to work on.
Was there a demand from your existing customer base for the mini line ? Yes, we had many customers asking for children’s versions of all of our designs.
Do you have stockists of the mini range in Europe ? Not yet, but we hope to have in the future.
Loopy Mango is a knitwear and DIY brand founded in NYC in 2004. Loopy Mango is known for super chunky knitwear and DIY kits. With their new Mini DIY Boxes even a beginner knitter can knit a children’s scarf or a beanie in less than an hour. Mini Scarf DIY Box is suitable for a 7+ years old child to knit their own scarf.
The unique box design allows the customer to see the colour and feel the softness of superfine merino wool through the die cut window. Knitting needles, yarn and instructions are included and free online video tutorials are provided. Follow the little sheep adventures on motorcycle, sailboat, hot air balloon and even a rocket ship!
The packaging is designed by NY artist Jon Contino.
Retail: $45-$48 www.loopymango.com
Read recent article on Loopy Mango – Our One to Watch winner for Design Playtime New York, Playtime Gazette, click here.