Bundle up!


Freshly arrived at Sweet William is Mormor’s collection of cold weather comforts. Hand knit clothes with a personal touch made in Denmark and Bolivia. All made of soft, and warm alpaca wool. Perfect to bundle girls and boys of all ages in style.

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Collectif Copirates


The “Collectif Copirates” was founded in 2009 by Lydia Rump (stylist) and Myriam Balaÿ Devidal (who graduated in Industrial Products Design at Ecole des Beaux Arts-St Etienne). Their poetic, fun and quirky creations caught my eye on Facebook and I am always happy to discover their fun posts. My favourite product is the Iris bag, who reminds me of my daughter (Iris!) ;-).

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Numero 74 , what is Numero 74?

Numero 74

Founded by Poupy Sfez and Nancy Fanton, Numéro 74 is a new brand/e-store of  textiles and vintage furniture for children . The brand is based in Italy and Poupy and Nancy (who are Italian + cousins) divide their time between Italy, Thailand, France and Ibiza. Poupy focuses on design and Nancy on management.  The textile collections are handmade in Thailand by women’s cooperatives and the vintage pieces are are gathered all around the world. Meet Poupy and Nancy.

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Christmas is behind the door…

Whippet Grey

It is getting dark early now here in London, the heater is on and Selfridges has already opened a large Christmas section. How did all that arrive so quickly? I just received the Whippet Grey catalog, another reminder that Christmas is behind the door . Last year I bought

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The poetic world of April Showers


April Showers creates a poetic universe with a full range of children’s wear, bed linens, and fashion accessories, all in warm fall shades. The collections are a mix of a Nordic spirit, with a French touch of vintage. Available at sweetwilliamltd.com and in all the coolest children’s stores around the planet, including Couverture (188, Kensington Park road, London), Elias and Grace (158, Regents Park Road, London), Etoile

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Birdie birdie nam nam…


Do you know Places and Spaces? A great e-store to source and purchase a unique selection of furniture and objects from brands such as Droog, Moustache, Kyouei Design, Oficina Kreativa and Mater. Today, these birds caught

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Fresh Atuyo et Akiko arrival @sweetwilliamltd.com!

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New arrivals at Sweet William : Atsuyo et Akiko’s fun children tees and accessories. Mom can wear them too -I do ;-)

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Cube on Cube : Bold, Bright and Rock ‘n Roll


Cube on Cube is a modular concept that stimulates creativity. No tools needed: cylinders connect the blocks. All you need is a bit of space, the love for building/assembling and your imagination.It can be a desk, a bar, a bench or a bed or who knows!

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Wolf : Tees by Artists, Illustrators & Graphics Designers


Liesbeth started Wolf a little over a year ago because she thought there just weren’t enough beautifully designed quality T-shirts for kids. So she invited artists, illustrators and graphics designers that she loves, to design tees that she sells on her online store, at reasonable prices. The blue T-shirt is designed by The Heads of State, the orange one by Alex Westgate and the yellow one by Jan & Randoald

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A new children’s furniture line – made in the UK!


Among the products seen at London’s Design Week, the furniture by IO KIDS DESIGN stayed with me. A brand new line for children, made of  Scandinavian birch plywood.  “It has been inspired by our children”, explains Mina Panic of Io Kids Design. “The name IO comes from the obsession of my eldest daughter with

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Want To be a Star?


Enter the Star System with Noeuf.com ! Red Star Body Bobo Choses, Star Crayons Colour me Fun, Super Star Dream Blanket Aden&Anais

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For all Jess Brown Dolls lovers…

Jess Brown Dolls at Sweet William

New Jess Brown Dolls arrival at Sweet William. All lovingly handmade of cotton muslin, linen, and primarily recycled antique fabrics and findings. 

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