Cristina Villegas opened children’s fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children’s fashion gem in the West Village, NYC that keeps customers coming back. We discover more about this ever evolving bricks and mortar in this YOYA store Profile.
Independents opening their own flagship store seems to be something we are seeing with labels of late. This is not to say they are moving away from wholesale but rather creating a central base to project their brand identity. Also compared with wholesale and online it’s a way to connect with the end consumer, engage, and even test the water with your new product ideas. If you experience what is selling in your own store first hand you can adapt future collections with relevant knowledge of the end consumer in mind.
In this store profile feature we first take a look at Cherrypapaya’s new flagship store in Porto, then we talk with founder Sandra Barradas during Pitti Bimbo 86 about the label…….
Lali will present their label for the first time in Europe at Playtime Paris from tomorrow. With a sweet and fresh feel it’s no surprise that this artisan label is stocked at Anthropologie. They have a great range from detailed girl’s dresses to a wonderful new range for boys launching at AW18, the accessories are a favourite! If you are heading to Playtime Paris I recommend you go say hello and see their extensive and rather lovely collection for yourself. Read on to discover a little more about Lali…
Brand name: Loulou des Indes
Company name: Wandering Clouds UG
Date of creation: 2016
Brand name: Misha and Puff
Company name: Misha and Puff
Brand name : BOBO CHOSES
Company name : BOBO CHOSES S.L
Website : www.bobochoses.com
Brand name : Hilda.Henri
Company name : Hilda.Henri Vienna
Website : www.hildahenri.com
Date of creation : 2013
Brand name : Smokks – Company name : Smokks
Website : www.smokks.com
Date of creation : April 2014
Brand name : no added sugar – Company name : no added sugar Ltd
Website : www.noaddedsugar.com
Date of creation : July 2001
Country of origin : UK – Countries of production : Western & Eastern Europe using high quality fabrics
Brand name macarons Company name macarons GmbH
Date of creation July 2011
Products Categories Clothing for babies and kids from Newborn to 10 years including accessories. Pieces for adults will be available from SS16.
Country of origin Germany Country of production All knits are produced in the south of Germany and the weaves come mainly from Switzerland.All collection pieces are sewn in impeccable small German and Hungarian production sites.
Brand name : Atsuyo et Akiko
Company name : Atsuyo et Akiko
Website : www.atsuyoetakiko.com
Country of origin : USA