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NUNUNU X TUTU DU MONDE – Opposites Attract!

September 11, 2018
Nununu x Tutu du Monde

So it’s true… opposites do attract! On the 1st of October 2018 skull loving minimalist’s label Nununu and ethereal Australian tutu makers Tutu Du Monde will launch a collaborative capsule collection, tag line ‘Where wonder, whimsy and dainty ballerinas meet bad-ass minimalist designs’.

Back in February at Playtime Paris we spoke with Shelly Ziv (Nununu brand officer) to gain a little preview of the collaboration.Watch Shelly’s interview to find out what brought these polar opposites together…

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Brands Business

Store Profile: YOYA, New York City.

April 12, 2018
Cristina Villegas owner at Yoya store New York. Children's fashion and lifestyle.

Cristina Villegas opened children’s fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children’s fashion gem in the West Village, NYC that keeps customers coming back. We discover more about this ever evolving bricks and mortar in this YOYA store Profile.

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Brands Business

Store Profile: Cherrypapaya + video interview with founder Sandra Barradas

February 26, 2018
Cherrypapaya in Portugal

Independents opening their own flagship store seems to be something we are seeing with labels of late. This is not to say they are moving away from wholesale but rather creating a central base to project their brand identity. Also compared with wholesale and online it’s a way to connect with the end consumer, engage, and even test the water with your new product ideas. If you experience what is selling in your own store first hand you can adapt future collections with relevant knowledge of the end consumer in mind.

In this store profile feature we first take a look at Cherrypapaya’s new flagship store in Porto, then we talk with founder Sandra Barradas during Pitti Bimbo 86 about the label…….

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Brand Profile: Lali – exclusive sneak peek at AW18 prior to Playtime Paris

January 26, 2018

Lali will present their label for the first time in Europe at Playtime Paris from tomorrow. With a sweet and fresh feel it’s no surprise that this artisan label is stocked at Anthropologie. They have a great range from detailed girl’s dresses to a wonderful new range for boys launching at AW18, the accessories are a favourite! If you are heading to Playtime Paris I recommend you go say hello and see their extensive and rather lovely collection for yourself. Read on to discover a little more about Lali…

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Brand Profile : Smokks

November 18, 2016

Brand name : Smokks  – Company name : Smokks

Website :

Date of creation : April 2014

Country of origin : USA_ New York – Country of production : Made in the USA- or should I say made in New York. Continue Reading


Brand Profile : No Added Sugar

March 1, 2016

Brand name : no added sugar – Company name : no added sugar Ltd

Website :

Date of creation : July 2001

Country of origin : UK – Countries of production : Western & Eastern Europe using high quality fabrics

Name of owners : Deborah Medhurst (Founder & Owner) / Ric Ramswell (Owner) Continue Reading


Brand Profile : macarons

October 27, 2015

Brand name macarons Company name macarons GmbH

Date of creation July 2011

Products Categories Clothing for babies and kids from Newborn to 10 years including accessories. Pieces for adults will be available from SS16.

Country of origin Germany Country of production All knits are produced in the south of Germany and the weaves come mainly from Switzerland.All collection pieces are sewn in impeccable small German and Hungarian production sites.

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