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Business Mood of the day

How to turn an imperfect production run into a positive? The Forivor Perfectly Imperfect Sale!

April 24, 2018

Imperfect production runs are very common, even with a tried and tested manufacturer. These things can just happen during production, however the interesting question is how does a label turn a stressful negative, imperfect production run into a sustainable positive?

Forivor’s answer takes after the ethos of Fashion Revolution (see previous Pirouette post).  Instead of condemning the imperfect pieces to sit wasted in storage, unloved, unused and hidden they have decided instead to be open about the teething problems they had with this production run. Honest about the ever so slight imperfections in some of their beautiful bedding and nightwear so that you now have the Imperfectly Perfect Sale where you can pick up pieces at a fraction of their normal retail value.  Continue Reading

Business Trade Shows

Breaking News: Bubble London trade show closes…

April 19, 2018
Childrenswear Trade show Bubble London closes

UK based children fashion and lifestyle trade show Bubble London owned by ITE has decided to discontinue. The show which is still currently advertised as taking place on 15-16 July has been cancelled. Exhibitors were informed of the decision yesterday, whilst a representative from Bubble London confirmed with us this morning their decision to permanatly close the trade show.

It seems it probably just comes down to visitor numbers which given that they reported a 6% rise in visitors for SS17 must be disappointing.

It is currently unclear if CWB the children’s trade publication also owned by ITE will continue.

ITE’s decision to close Bubble London follows shortly after the trade shows Market by Kleine fabriek in Amsterdam and Kid in Paris also decided to discontinue.


Brands Business

Store Profile: YOYA, New York City.

April 12, 2018
Cristina Villegas owner at Yoya store New York. Children's fashion and lifestyle.

Cristina Villegas opened children’s fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children’s fashion gem in the West Village, NYC that keeps customers coming back. We discover more about this ever evolving bricks and mortar in this YOYA store Profile.

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Business Mood of the day

Store Collaboration: Smallable x Isetan – East meets West in Tokyo & Paris

March 12, 2018
Smallable x Isetan Pop-Up collaboration

It’s wonderful to see French concept-store Smallable and Japanese department store Isetan join forces to promote the best of Japanese and European children’s fashion. Starting March the 14th and running until April the 4th, 2018 Isetan will welcome 
a Smallable pop-up shop in its department store, while Smallable will host Isetan and Japanese fashion know-how in both its Parisian boutique and on-line store. I love a foreign exchange trip, so is this sort of collaboration the future for retail? What will we find at each store?

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Business Trade Shows

Show report: Playtime New York #16 AW18 / FW18

March 7, 2018
Pirouette show report Playtime New York #16 AW18 / FW18

It was a dark rainy Sunday in New York for the 16th edition of Playtime New York but it didn’t hamper the vibrancy of the show. In fact Playtime registered a new attendance record of 2,114 professional visitors with the majority (45.3%) attending on the first day. As we stated in the Playtime Paris report, stand presentation is paramount for labels wishing to capture the attention of visitors, either that they know already or are on their wishlist. Certainly there was no missing Lulaland’s rich fabric wall and it was difficult to not be intrigued by the giant 4ft stuffed Gizmo assistant at Fresh Dinosaurs. Continue Reading

Brands Business

Store Profile: Cherrypapaya + video interview with founder Sandra Barradas

February 26, 2018
Cherrypapaya in Portugal

Independents opening their own flagship store seems to be something we are seeing with labels of late. This is not to say they are moving away from wholesale but rather creating a central base to project their brand identity. Also compared with wholesale and online it’s a way to connect with the end consumer, engage, and even test the water with your new product ideas. If you experience what is selling in your own store first hand you can adapt future collections with relevant knowledge of the end consumer in mind.

In this store profile feature we first take a look at Cherrypapaya’s new flagship store in Porto, then we talk with founder Sandra Barradas during Pitti Bimbo 86 about the label…….

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Business Trade Shows

Show Report: Playtime Paris #23 AW18

February 22, 2018

On arrival to the 23rd edition of Playtime it already felt super busy. It seems we keep seeing buyers and press arriving bright and early ready to go first thing on day 1 – maybe hoping to capitalise from fresh brains & fresh eyes. This was born out by the visitor figures, with Saturday hitting the top day, worth noting for brands. The show welcomed 7,654 professional visitors through the doors at Parc Floral and interestingly for the first time the international visitors outnumbered the french home crowd. Continue Reading

Business Trade Shows

Trade Show Report: Dot to Dot, London #09 AW18

February 8, 2018
Dot to Dot London - Amy & Ivor

Arriving to a cold and clear London for the 9th edition of Dot to Dot was rather lovely. Pirouette attended on Monday (day 2 of the show) to find our Pirouette One to Watch winners. Fortunately there were lots of  young fledgling labels to discover at the show, which was helpful!

Show directors Carly and Nicole looked fresh faced and happy post Luna (UK) mag launch the previous day.  Lots of press were in attendance on the Monday which is always nice to catch up. Lets take a look at the #09 edition of the show….

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Business Trade Shows

Trade Show Report: PITTI BIMBO #86 LIVE MOVIE!

February 6, 2018
Pitti Bimbo 86 show summary

‘Live Movie’ was the theme for this the 86th edition of Pitti Immagine Bimbo and boy did it live up to the billing, with big anniversaries, events, and catwalk shows making for this vibrant extravaganza of the kid’s fashion calendar. Pitti Bimbo now caters for some of the biggest names along with medium independents right down to fledgling first time labels. There is something for everyone at Pitti with the show drawing visitors, buyers and press from all over the world to the beautiful city of Firenze, Florence, Italy. Pirouette was there for two reasons, firstly to cover the show for our behind the scenes web doc with NYC based children’s fashion photographer Molly Magnuson; and secondly to launch the Pirouette One to Watch Awards accompanied by Pirouette founder Florence Rolando. The events were big, the catwalk production outstanding and the collections vibrant. This is how it went….

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Business Trade Shows

Playtime Paris #23 more than a trade show, socially conscious & creative!

January 25, 2018

For this edition #23 commencing Saturday the 27th of January at the Parc Floral de Paris Playtime Paris embraces the theme of mutation ‘changeover’. Throughout the three days there will be over 540 brands to discover, including 100 new exhibitors. With this edition’s trends: Agricool, Flow and Renew, Playtime has invited some exciting designers to interpret the themes.

The Playtime team sincerely believe that fashion has a role to play in outlining the world of tomorrow. As such Playtime have supported a number of socially conscious  and creative exhibitions taking place over the three days – by Marie Claire Enfant, Doolittle, Pirouette and Frederique Daubal for Kid’s Wear Magazine. We for one can’t wait for the 23rd edition of Playtime Paris to discover all the new collections, new exhibitors and lap up Playtime’s unique creative environment. So let’s share a little more of what to look out for…

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Business Trade Shows

Pitti Bimbo #86 : Follow the Pirouette One to Watch & tune into our web documentary!

January 16, 2018
Pirouette One to Watch at Pitti Bimbo #86

Movie themed Pitti Immagine Bimbo #86 is kicks off in two days, Pirouette will be there for the launch of the new season with our first Pirouette One to Watch Awards at Pitti Bimbo. Plus photographer Molly Magnuson will be making her way over from the States to Italy to combine forces with Pirouette to produce a backstage web documentary with video interviews, catwalk coverage, Molly’s photography and much more…

So lets take a look at some of the events taking place at the show.

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