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Business Interviews Trade Shows

KID’S HUB, Las Vegas.

November 26, 2018
Frederique Daubal - kid's hub las vegas by Playtime

Playtime’s latest offspring – Kid’s Hub, Las Vegas.

Playtime is heading West Stateside with a different show model to usual. Even the name has changed for this new location, KID’S HUB by Playtime. So why Las Vegas? And why the different model? We thought it important to find out more so we spoke to Sebastien de Hutten, Co-founder of The Playtime trade shows (Picaflor International) about this new venture and the current state of the children’s fashion market.

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Interviews One to Watch awards

#Pirouette12Watch Award Winner Interview: Ari London

September 21, 2018
Ari London

Fatimah Hussain is the designer and founder of Ari London. Our Pirouette One to Watch Award winner from Dot to Dot London believes that luxury and sustainability are qualities that should go hand in hand. An attitude that the big luxury labels seem to continue in having a selective approach to. Fatima has two design/production studios, one in the heart of London, the other in Scotland, both providing flexible working for the production workers. This is a young luxury label with clean lines, sustainable, sophisticated fabric and a boss that wants to challenge the norm. Lets meet Fatimah and find out more….

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Business Culture Family Travel

Travel Journal: Efvva attend Playtime Tokyo for the first time

September 17, 2018

Polish label Efvva recently travelled to Japan to take part in Playtime Tokyo for the first time. The purpose of the trip was business but obviously the culture and style was not to be missed. The Japanese economy is enjoying a steady and long period of growth, however this isn’t the case in the children’s clothing market with household consumption continuing to decline and the birth rate at its lowest. That said designer and founder Ewa Wrobel-Hultqvist shares with Pirouette her very positive business and cultural experiences from her time spent in the Japanese capital.

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Business Trade Shows

Trade Show Report: Playtime New York #17

September 4, 2018
Playtime NY Trend Spaces Mariah Walker

New York was hot and humid but inside this Big Apple edition of Playtime it was lovely and cool. Cool enough in fact for the exhibitors to be wrapped in scarves, yet still smiling. You can’t win Playtime ;-) Teasing over, this is a nice show and the perfect size to incubate a friendly creative environment which in turn allows for good communication between press, buyers and brands. And never underestimate what good communication can bring during the trade shows – sales, collaborations, information gathering and friendships. Continue Reading

Mood of the day One to Watch awards

Pirouette One To Watch Winners AW18 Interview: Devon’s Drawer

August 23, 2018
Devon's Drawer AW18

Sustainability, organic production and quality with the possibility of longevity are why Devon’s Drawer were our Pirouette One To Watch Award Winners (Fashion AW18) at Playtime NY back in February this year. Flash forward in the childrenswear calendar and they are ready to launch their exquisite heirloom AW18 collection on-line from the 24th of August.

The pieces are made from beautiful organic fabrics, some featuring gorgeous cotton lining (equally organic). Just make sure to look out for the plaid recycled wool bomber! This is a family business Mother and daughters creating children’s garments to be passed to and from siblings and through generations. Let’s find out more from our award winners Devon’s Drawer
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Trade Shows

Playtime New York #17 preview

August 4, 2018
Playtime New York #17

This time it’s New York’s turn to host Playtime, the show kicks off this Sunday 5th and runs until Tuesday 7th August. Pirouette will be there to cover Playtime NY #17 and look for our final Pirouette One to Watch Award Winners for the SS19 season. 180 brands will be exhibiting this edition with 30% first time exhibitors. We’re looking forward to seeing stylist Mariah Walker’s interpretation of the trend spaces and Earnshaw’s panel on Tuesday morning 8am. The bright and early start means brands will be able to attend this valuable topic ‘Be the Buyer’.

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Business Trade Shows

Show Report: Playtime Paris #24 SS19

July 9, 2018
Bobo choses - Playtime Paris #24 show report

The 24th edition of Playtime Paris was an expansive show with a large range of new and existing brands to try and see. Whilst the show was jam packed with some great collections it was also incredibly hot! Playtime Paris #24 saw an increase in super stands, super strong lifestyle sections and quality marketing gestures making for super brand awareness.

For this report we look at the Coming to America seminar, the balance between a no picture policy and immediacy of collection awareness, plus we share some Pirouette #CoupDeCoeur from the show.

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Trade Shows

Time for Playtime Paris. 30 June – 2 July, 24th edition.

June 30, 2018
Screen Capture: Modern Beauty?

This Saturday Playtime Paris will open the doors to their 24th edition. This edition has a whopping 54o brands exhibiting, 100 of which are exhibiting for the first time so there will certainly be a lot to look at! Playtime also has a number of fantastic projects during the three days including our very own Screen Capture exhibition, this time exploring Modern beauty. Let’s have a quick look at what’s going on at the 24th edition of Playtime Paris  Continue Reading

Business Business interviews Interviews Mood of the day

English at Your Desk & Little Creative Factory:

June 28, 2018
Clare, Cristina & Little Creative factory team

Like it or hate, the English language is key to communicating/ trading in the International market. Good communications skills translate to sales, poor communication skills cause confusion and hesitancy that can result in lost sales.

Last Summer Cristina Fernandez designer and founder of Spanish based slow fashion label Little Creative Factory decided to invite Clare Posnack of English At Your Desk over to Barcelona for a four week stint in house. Clare’s task was to help improve the business English skills of the Little Creative Factory team. In recent years Little Creative Factory has undergone huge expansion, and is now stocked in over 30 countries. Because of her increased International client base Cristina felt it was important to invest in improving her team’s English skills. So what did English at Your Desk do for Little Creative Factory? Lets find out more. Continue Reading