More than 13 billion pageviews on Tumblr every month…some online numbers are astronomical. This makes me wonder how many children’s online boutiques open every month in the world…300, 3000? Hard to say. Today I have selected three new e-stores worth visiting: Brooklyn Makers, Father and The Vitrine, and invited  their talented founders to speak about their business.

Chantal Kumar is the founder and designer of Chandamama, a sweet clothing line that will be at Playtime Paris in July. Chantal has a background in diplomacy; while working for the United Nations in New York she pursued a fashion education at Parsons School of Design.

Today I went through my pile of unread emails (more than a hundred product submissions). I can’t tell you how many times I read the phrase “We identified a big gap in the market”, or “When I had my baby I realised how little choice there was to dress him/her well, so I decided to create my own line”. The questions kept coming : “Really” ?

‘Just a touch’ is a new range of small wall stickers designed by Mimi Lou Paris. To add a touch of pattern and colour to your home.

Swedish furniture manufacturer Offecct was founded in 1990. The company works closely with some of the world’s most renowned designers such as Jean-Marie Massaud, Christophe Pillet, Karim Rashid, Michael Sodeau and Richard Hutten. Their qualitative, innovative and sustainable products are sold in 55 countries around the world. 

During their learning age, children keep asking why, why why? Inspired by the children’s hunger for discovery, Spanish brand Yporqué launched a clothing line that aims at stimulating the five senses, through incorporation of fun shapes, sounds, textures, glow-in-the-dark images or games to their products. 

With the current obsession about stars, glitter, pastels and everything Ziggy Stardust looking, Dandy Star has never been so popular. Good news for little fans of the brand: the tees, hooded sweats and accessories will be available at a pop up shop for a week –  Shoreditch Box Park 17-24th May.

Petits Papiers a Decouper is a brilliant book that keeps children busy for hours. It is one of the best Do it yourself arts and crafts book on the market, a gold mine of beautifully designed patterns to cut, to fold and to play with. Children can easily follow the clear instructions and make Japanese dolls, finger puppets, decorative animals to hang from the ceiling, masks, houses, planes, etc.

Check out the cool costumes at Hedgehog - Great dressing up ahead !

A friend of mine who visited KidzroomZOOM in Milan played a little game : he asked kids around what was their favourite product on display. NINA and other little things came back most of the time. Who is Nina?