Posted in Design - Home DecorOctober 27, 2011
I you love decor and lifestyle rare finds but don’t know BODIE AND FOU
, you have something to discover today! It started as a blog
and e-store and it is now a also a mail order catalog. I had fun flipping through the pages
yesterday, comfortably installed on my couch, thinking how much I love touching paper and how little time I spend on the ipad (anyways colonized by my children, full of dirty finger marks)…
Co-founder of Bodie and Fou, Karine Kong comments : ”We launched BODIE and FOU in 2005 and the company has grown organically year on year mostly via PR, word of mouth, our VIP Enews and great support and repeat orders from our customers. Launching a mail order catalogue has been on our wishlist for a few years but it is an expensive way to market a company and fairly risky for a small company like us so although we were willing to take the risk, We wanted to make sure we would do it when the time was right and the time was right for us this year for a number of reasons which amongst others including a great community of people who really interact with us on Facebook, Twitter or via the blog and support us.
I’m hoping this will be a success because it was very rewarding to work on it and translate the BODIE and FOU lifestyle and community feel we get from our customers onto a 32 page catalogue.
We’ve printed 50,000 copies which are being sent to our existing customers and to a cold list (i.e. list of people who never heard of BODIE and FOU but hopefully will be seduced by our catalogue).”
Will the catalog reach UK and French customers or will you send globally?
As this is our first one, we are only shipping the catalogue to UK customers but a digital version is available for Int’l customers here
and we enclose a copy of the catalogue to all int’l orders leaving our warehouse which is about 15% of all our orders.
Your absolute favourite items in the catalog ?
Tricky, everything we choose is what we would have in our homes and I have actually a lot of BODIE and FOU designs at home but my top 3 are:
Mima Le Chat (to be seen here
), my white Urbanears headphones (here
) because they’ve changed my morning runs for the better and the Rabbit lamp (here
) which was supposed to be for Mila’s bedroom but has find the perfect place in our lounge.
What are your daughter Mila’s choices?
Besides getting the rabbit lamp in her bedroom, she chose the Friends of Violet poster (here
), the Nelly print and Le Chat print (here
) for her bedroom. She also has a white ball chair which we use in the garden during the summer (here
Your husband’s selection?
Steve is from New-Zealand so the New-Zealand Type map print was high on his list (here
), the cognac glasses that he shows off every time we have friends around (here)
and the Paulistano chairs we have in our lounge (here
to read an interview of Elodie Kong (Karen’s sister and co-founder of Bodie and Fou) with daughter Lily
to subscribe to Bodie and Fou’s newsletter and get a 10% discount on your catalog orders.
to request your copy of the catalog.
Happy Bodie and Fou Christmas shopping!