Caramel Baby&Child : Soho and Spitalfields

Caramel Baby&Child, Spitafield Pop Up

UK’s super brand Caramel Baby & Child celebrates its 15th anniversary this year. On this occasion, they opened two new locations in London : a store in Soho and a pop up in London’s Spitalfields. Let us take you for a tour.

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Sweet William : hello California!

Sweet William LA

Our favourite US children’s retailer is growing : after Brooklyn, Manhattan and an e-store, they have just expanded to Los Angeles. Located  Silver Lake, a creative and inspiring area adjacent to Hollywood, the store displays a selection of independent designers who focus on high quality, ethical production and organic materials. 

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Piùpiùchick store, Porto


Portuguese label Piùpiùchick just opened a store in Foz, the authentic and chic Porto neighbourhood by the sea. It’s no surprise that the label was created by an architect, an engineer and a designer as the space is very cute and cleverly done.

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New : Etiquette Store, Amsterdam

Etiquette Store Amsterdam
Launched in the US, label Etiquette has roots in Europe, as well as an office in Amsterdam - where they decided to open their first flagship store this month. The beautiful space that focuses on men’s luxury basics also displays an adorable kids section, featuring baby and kids socks along with Atsuyo et Akiko, Oeuf, Makie, Tamar Mogendorff and other specialty kids products.
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Stella McCartney Kids + Dover Street Market London

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The cult London store by Comme Des Garçons, Dover Street Market,  opened 10 year ago…already!  To celebrate the anniversary, Stella McCartney created an exclusive line of T-shirts for children, sold in a cute pop up at the store.  It’s on till October 4th…hurry up!

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Teenagers can now shop at Kidsen, London

La Loi - Kidsen London

It is rather frequent to see boutiques and brands who launched with baby and toddler clothes increasing  their size range a few years later. For Kidsen London, it is a grand ecart time, as they are now adding clothes in sizes up to age 16, from brands including Little Remix, Finger in the nose and LA Loi. “My original KIDSEN customer has grown up

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MIA – Design Per Bambini

MIA- Design per Bambini

New in Italy, MIA is an e-shop offering a selection of ecological, educational and beautiful products from all over the world.  

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Boucle D’or Brussels, 10 years already!

Boucle d'Or Brussels

Lots going on in Brussels this week around kids fashion! Celebrating its 10th anniversary, boutique Boucle d’Or  is throwing a party this Saturday (May 24) with Parisian artist By Virgo.  

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Wovenplay opens in Brooklyn

Wovenplay Store, Brooklyn
Children’s brand Wovenplay  just opened its own retail space in Greenpoint Brooklyn, at 190 West Street between Freeman and Green Streets. On display : Wovenplay clothing and accessories, Jess Brown/Wovenplay dolls, Pepe for Wovenplay shoes…and other cool surprises!
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Minikin: a mood-liftingly pretty online shop


Among the large amount of new children’s e-stores brought to the web every month, only a few are (unfortunately) worth a visit. Minikin is one to remember as it is fresh, personal and beautifully made. 

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Bench Bed, Doll House / Sisters Guild

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Do you know Sisters Guild ? More than a boutique it’s a destination for new things or old things, all with high creative content : products from a favourite designer, prints, recipes, vintage pieces that echoes from your  childhood… Take a look at this amazing Doll House Desk and Bench Bed, both new additions to their catalog.

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Molly-Meg Pop Up & Anthropologie London

Pop Up Molly-Meg

From 29th March to 27th April, Anthropologie London will host an exciting pop up shop targeted to children, full of playful creatures, modern and vintage furniture, home decor, party supplies. A selection by Molly-Meg, from designers she spotted around the world. 

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