Luna & Curious is an independent store in Shoreditch, East London, owned and run by three creatives, Polly George, Kaoru Parry and Rheanna Lingham, who combine their talents to create an inspiring shopping experience. The store has been running for over 11 years, we find out a bit more about this little British gem, and in the process discover Polly, Kaoru and Rheanna’s #CoupDeCoeur selection for the kids.
One lovely aspect of the kid’s fashion and design sector is that like minded individuals seek each other out, and from these bonds and mutual respect, beautiful collaborations can develop. This is the case for Atsuyo Yang and Akiko Mukae designers and owners of ATELiER ATSUYO et AKiKO and the photographer Amanda Pratt. Each collection Atsuyo and Akiko send pieces to Amanda to shoot with her very gorgeous girls. This time the location being a family summer holiday in Greece. Warm and enchanting, sparkles and kisses. Stuff memories are made of :-)
Moving into the world of bricks & mortar retailing can be a big step for an independent label. On-line retailing with direct to consumer sales is normally the preffered route of most independent labels. But opening a bricks & mortar store can bring awareness of your label to a completely new customer base and create unforeseen opportunities. We chat with Charlotte Day founder of Dandy Star (see Brand profile) to find out why she made the move, the pros and cons, and in the process we discover the Dandy Star stores personality.
“Don’t buy everything you’re told are baby ‘essentials’. Lots are not needed and just take up space” says Madeline Walsh, founder of Me & Buddy. “So much changes when we have children but our style, and that of our home, don’t have to”.
It’s a design-led family concept store with two shops for parents and kids in South East London, and also an online shop, shipping globally. You might well know Cissy Wears and its bold fashion, if you are one of their 52,000 Instagram followers!
Launched seven years ago, e-store Smallable has become a key player with 450 brands, 20 000 items and a long list of followers. It was time for Cécile Roederer the founder to open a “real store” to showcase her unique selection of fashion, interiors and toys.
Danish brand Soft Gallery known for its collaborations with artists from around the world, are opening their no.3 Soft Gallery Shop-in-Shop this week. To celebrate the new shop, they are having a competition for a 1500 DKK (145£/133€) gift certificate.