Moving into the world of bricks & mortar retailing can be a big step for an independent label. On-line retailing with direct to consumer sales is normally the preffered route of most independent labels. But opening a bricks & mortar store can bring awareness of your label to a completely new customer base and create unforeseen opportunities. We chat with Charlotte Day founder of Dandy Star (see Brand profile) to find out why she made the move, the pros and cons, and in the process we discover the Dandy Star stores personality.
“Don’t buy everything you’re told are baby ‘essentials’. Lots are not needed and just take up space” says Madeline Walsh, founder of Me & Buddy. “So much changes when we have children but our style, and that of our home, don’t have to”.
It’s a design-led family concept store with two shops for parents and kids in South East London, and also an online shop, shipping globally. You might well know Cissy Wears and its bold fashion, if you are one of their 52,000 Instagram followers!
Launched seven years ago, e-store Smallable has become a key player with 450 brands, 20 000 items and a long list of followers. It was time for Cécile Roederer the founder to open a “real store” to showcase her unique selection of fashion, interiors and toys.
Danish brand Soft Gallery known for its collaborations with artists from around the world, are opening their no.3 Soft Gallery Shop-in-Shop this week. To celebrate the new shop, they are having a competition for a 1500 DKK (145£/133€) gift certificate.
A new children’s boutique, Arsène et les Pipelettes is enriching the 6eme Arrondissement in Paris, a place already packed with gorgeous stores : Milk on the Rocks, Bonton, Zef, Pèpè, Paul Smith, Bonpoint to name just a few.
It’s the perfect month to visit Sweet William, our beloved e-store : free shipping on all orders over $100 for the month of December, Bobo Choses, Dagmar Daley, Kidscase, Anais & I, Macarons and many more gorgeous brands. All products that you will be able to pass to siblings and even to friends after, for their quality is top notch and their design irresistible.
The first European Paul Smith Junior boutique, dedicated to children is opening in Paris. It will be the second in the world, after Tokyo. Is this choice motivated by the fact that Parisians spend more for their kids than Londoners? Or was this choice influenced by the fact that the licensee for the Paul Smith Junior, Groupe Zannier, is based in France?