Lats week end I had the pleasure to attend Playtime in New York. Playtime is the world’s largest trade show network for children’s collections. It is THE place for all amazing children related products and this year, the New York edition celebrated it’s 10th birthday.
About 450 brands presented their F/W 15-16 at Playtime Paris last week, and nearly 100 were exhibiting for the very first time. Clothes, shoes, design…how was this edition and what are the names that created the buzz?
Playologie is the largest professional platform 100% dedicated to the children’s and maternity universe. Available in 7 languages, it offers buyers the possibility to order the best collections via one single, beautifully organised spot. Working as a virtual trade show, Playologie allows brands to reach all markets instantaneously, and to commercialise their collections 24h/24 7j/7.
Time to book the plane and train tickets for Playtime Paris, due on January 31 to February 2 at Parc Floral de Paris. The show will welcome 440 international brands around children’s fashion/decor and maternity. Here’s a quick preview of this 17th edition, the largest since the creation of the show in 2006.
Visiting Playtime Paris gives you a shot of optimism. The show is a concentration of playful, uplifting, beautiful things made with passion by people who aim to make the planet a better world. Here’s a quick report on this excellent edition.
Children’s trade shows Playtime Paris is preparing its 16th edition under the theme Luna Park. The doors will open Saturday July 5, allowing professional visitors to discover 400 brands, 4 trend spaces, installations, animations and more. A major rendez-vous for buyers and designers from all over the world.
Playtime is the world’s largest platform for independent children’s labels, with shows in Paris, Tokyo and New York. The 8th edition of the NY show took place last week, featuring a comprehensive selection of unique American and international brands from all over the globe. Since Florence wasn’t able to come to this show I had big shoes to fill but I gave it my best shot!
The new children’s trade show Little Fashion Week Brussels, targeted to both professionals and final consumers, ending Sunday afternoon. Full report…
The 15th edition of Playtime Paris reached a record level with 8164 visitors, an increase of +17% over January 2013. With buyers coming from 69 different countries, Playtime Paris has taken a sharp turn toward the international stage.
This edition of Playtime run simultaneously with Maison&Objet (and the various adults shows), transforming Paris in a very lively-buzzing-multicultural city. It might have been quite a stretch for people who were exhibiting at both fairs, but it seems it had a positive impact on Playtime.