Dagmar Daley  worked in architecture and design before starting her line of kids clothing. Her stylish, simply detailed pieces are inspired by the pure and natural beauty of children and their imagery of childhood. The collections feature timeless designs, quality fabrics and fine detailing, all produced in San Francisco.

Lucky to work with some of the most hardworking local family factories in the Bay Area, Dagmar guarantees quality but more important it gives us understanding and compassion for the few remaining factories struggling to provide local manufacturing services.

Dagmar Daley’s S/S15 campaign was shot by Monika Kost, also based in California.  Monika likes to see the world in a different light and as real as it can be. She is known for creating emotions, setting moods and little visual poems in her photos. A great match with Dagmar’s approach to design.