Mademoiselle a Soho is a children’s label created by Alexana Bussenault and produced in Bucharest, in a family owned sewing shop. Born in Romania, Alexana lived in Paris before the whole family (her, her husband and their two boys) moved to New York in 2008.
“As a child, I grew up in a family of artists. Back in these days, my mother was an actress for the Romanian television and theather scene. My father was a director. Every other day, my house would become some backstage place for Marry Poppins or Snow White wonder worlds. I was raised in a place full of imagination, costumes, decoration and fairy tales. I’ve never cut those bonds and every piece I create is somehow inspired by my background.
My two grand-mothers were French, and handmade clothes for me and my sister. I would always sit with them, watch them create these apparels, wishing one day I could do as well as they did. I actually did try, using my mother’s curtains or my father’s shirts – no kidding.”
Although Mademoiselle a Soho is a relatively new label, one can consider that it was actually created in 2000. More exactly when Alexana moved to France with her French husband, left her marketing job, completed a full course on clothing design and started a children’s line that she named Thais & Tibere. When she moved to the US, she felt it was time to start a new story, that would combine French design, American comfort and Romanian craft. Mademoiselle a Soho was born.
Producing the line in Bucharest (Mademoiselle à Soho is the main customer of the family workshop) allows Alexana feel proud to contribute to the continuation of the crafting legacy in Romania and help the workers to preserve a decent life in difficult times…
Nostalgic and romantic, Mademoiselle a Paris is targeted to parents who love noble materials and singularity, as well as the discreet and elegant details a la francaise.
Available at Les petits Chapelais…and soon online.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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