A while back Tina Tuchinda replied to a question I posed about her company donating a proportion of all sales to support abused & neglected children. Tina’s answer , really struck a cord. … “A children’s company helping children….isn’t that just logical?”. Yes, it makes so much sense, and in fact there are many labels doing just that, forging their way with a social conscious, with either dedicated projects aimed at raising funds or donating a percentage of sales for children in need.
There are many reasons a consumer buys into a label, the design, the quality, a beautiful aestitic or the percieved lifestyle. The additional factor of a children’s fashion/design label “doing their bit” and actively pursuing a socially conscious objective is surely an additional reason to invest.
We take a look at some labels trying to make a diffence – a little bit can go a long way. Especially if we all do our bit!
For Christmas 2017 Bobo designed a limited edition of four intarsia knitted jumpers for both kids and women. The jumpers were only available in the Bobo online store and a few selected stores around the world. For every jumper sold through their own online store they donated 2€ to Save the Children – Spain. Bobo Choses goal was to aid Save the Children – Spain in their colossal mission of caring for the most vulnerable children, so that they can achieve a brighter future. Bobo’s message ‘We strongly encourage you to do the same with your local Save the Children or other suitable NGO. Let’s have fun and make a change!’
Though not a children’s brand Australian favourite Gorman had the brilliant idea of producing a limited-edition release of kid’s spray jackets, available in the same much-loved prints as the adult range. The socially conscious label used four firm favourite prints from their adult range reducing them to a limited covetable mini range. With all proceeds from sales going to Save the Children. Gormans aim for the project is to reach its goal of raising $120,000 to support children in need. In fact if you look online they only have two of the four designs still available. Well done Gorman!
At the end of last year for the month of December The Little Creative Factory donated 10% of all their sales to support the #ToTheBrave campaign linked with the new SJD Pediatric Cancer Center in Barcelona. The aim of the campaign is to raise €30.000.000 to build the new SJD Pediatric Cancer – one of the largest child oncology centers in Europe. The Little Creative Factory’s message… ‘ Together we can fight this battle and make this dream come true!’
Helping abused and neglected children is a personal passion for Tuchinda co-founders Tina and Jay Tuchinda. They say its what gives soul and purpose to their business. Tuchinda currently works with Children’s Rights in NYC. The charity works tirelessly on a policy level, to help bring about the laws that protect abused and neglected children in the foster system. They give a voice to the voiceless kids who go from one abusive family to another. Apart from creating the most wonderful children’s clothing the company provides Tina and Jay with a vehicle to give back, donating a portion of all sales to organizations that help abused and neglected children.
‘A children’s company helping children…isn’t that just logical’
If you are a label with a social conscious project that you would like us to support & promote please get in touch at firstname.lastname@example.org