In conversation with Oeuf about M&O and more…

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Sophie Demenge, co-founder of Oeuf met, the very talented Charlotte Gastaut last year. She was introduced to her by a friend, who thought the two could work well together. The first result of that encounter was a beautiful booth at Maison&Objet, for Oeuf’s new collection called  ”imaginarium” . “I love Charlotte’s work, her sensitivity and her sense of humor. We were eager to start working together and teamed up at Maison & Objet, where Charlotte designed our booth to present our new “Imaginarium” collection. It was funny, beautiful and delicate. Just like her” comments Sophie.

This sounds like only the beginning of a long collaboration…

Sophie, how did it go for Oeuf at Maison & Objet?
Since the European launch of Oeuf in Sep 2010, we’ve been very positively impressed by the way the press, distributors and consumers welcomed the brand.  We hope that 2013 will be equally shining as we had a great success at the show.
We are celebrating our 10 years anniversary  and we have lots of nice surprises coming up later on this year.

How was the show in general ?
This was a particular year with 20 cm snow just for the days of the show; it was quite cahotic, people got stuck and couldn’t reach Paris. The overall result was a drop in visitors, but we can’t complain as we had a high turnover on the booth.

What are the markets that seemed strong confident?
For us it was the UK, Italy, Japan and Korea.

What products did buyers like the most in Oeuf’s collection?
Products with GOLD touches, a mix of wool and lurex with a glitter effect, our “Hug me” in the monster version with animal foot prints were a big hit. The cat, the superhero, the mask sweaters, and especially the “très cool” sweater had a huge success. Buyers also loved the Rat Pillow, as well as the new accessories such as the gloves with rings, the rainbow pillow, the pin collection, the glitter garland…

Tell us more about Oeuf’s furniture, what’s new?
Our new collection is under the sign of newness and magic! The new Merlin chest of drawers, matching the other pieces of the range, can be declined in 3 or 6 drawers, in changing table, and has three different bases,  interchangeable. The new Elephant bed can be mounted in seconds and with no tools. The Rhéa bed in its walnut finish seduced the buyers with its 50′s touch.

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