Collaborations are for many one of the most enjoyable aspects of owning and designing for your own label. This collaboration between The Muzungu Sisters and La Coqueta is a great example of two parties bringing together their own unique skills whilst celebrating their common ground. The results are some beautiful pieces that reflect the craft and passion of both brands:
“Tatiana and Dana have been customers of La Coqueta for a long time and I am a huge fan of the Muzungu Sisters collections. We both share a strong passion for travel, style and craftsmanship – I love the meaningful story behind the brand. This collaboration is a dream come true for La Coqueta – it has been amazing to see how their signature designs have been translated into my childrenswear and we have all loved every minute of the creative process.”
“We both love dressing our children in La Coqueta’s beautiful clothes and were sure that combining Celia’s delicate and traditional creations with Muzungu Sisters’s ethnic influences would look amazing so we decided to approach Celia about a collaboration – she loved the idea!”
Tatiana Santo Domingo and Dana Alikhani
Originally we had thought to interview the ladies about their collaboration but Celia and La Coqueta had already spoken about the collaboration with their own blog interview, thank you Celia for making life easy for us!
How did this partnership come about?
TATIANA: We both love dressing our children in La Coqueta’s beautiful clothes and were sure that combining Celia’s delicate and traditional creations with Muzungu Sisters’s ethnic influences would look amazing so we decided to approach Celia about a collaboration – she loved the idea!
CELIA: Tatiana and Dana have been customers of La Coqueta pretty much since we started. I am such a big fan of The Muzungu Sisters! What makes it extra special to me is that I have visited quite a lot of the places where their clothes come from and I know they care deeply about the craftsmanship behind their clothes and the attention to detail that is given to their garments. The Muzungu Sisters clothes not only look very beautiful, the story behind it is even more meaningful. After three years of regular contact through wearing each other’s clothes Dana and Tatiana approached us to do a collaboration.
In what aspects do you feel La Coqueta and the Muzungu Sisters are aligned?
CELIA: Both brands share a love of craftsmanship. We love supporting the continuation of traditional techniques such as hand embroidery, smocking etc. I love the fact that the Muzungu Sisters projects an image that is understated and discreet but equally focuses on quality and customer service. Their customer is a customer who appreciates quality and this is what the La Coqueta customer looks too as well.
DANA: Both Tatiana and I love the brand and the respect Celia has for traditional craftsmanship. Just like Muzungu Sisters, every La Coqueta piece is timeless and can be worn for generations to come.
What was the process for creating this collection?
CELIA: This has been a very straight forward process as we both knew what the collection would look like even before discussing it. It helps that we share a similar aesthetic and have a similar view on what a child should dress like. We spent time understanding what the Muzungu Sisters customers would like to see from La Coqueta and vice-versa. We then spent time looking at patterns, smocks and embroideries that would look like a mix of both brands rather than one or the other. In terms of materials, we wanted something that is uncomplicated, is good quality and relates to the mix of Muzungu Sisters and La Coqueta’s lifestyle, hence the use of linen, cotton and plumetti.
Interview reproduced with permission from https://www.lacoquetakids.com/blog/
La Coqueta x Muzungu Sisters
With prices ranging from £45 – £89, the collaboration will be available at the LA COQUETA flagship store as well as both brands’ e-commerce sites:
Founded in 2013, is the brainchild of female entrepreneur Celia Muñoz, who started her childrenswear business to support Spanish design and craftsmanship as well as popularising the clothes she grew up with and wore endlessly as a child. The collections are ‘proudly made in Spain’ and every garment’s origin can be tracked back to a family-run business – the skills and methods used are centuries old. With its London flagship store located in the heart of Hampstead, the brand has gone from strength to strength since its inception, attracting the attention of stylish parents across the globe, from Keira Knightley to Charlotte Dellal.
Dana Alikhani and Tatiana Santo Domingo founded the Muzungu Sisters in 2011, the womenswear ready-to-wear brand is known for its revolutionary concept of providing the global online retail market with exclusive products handcrafted in a sustainable manner, by local artisans from diverse cultures. By promoting the products featured on MUZUNGU SISTERS, Dana and Tatiana aim to put the spotlight on the rare artistry found in various communities, stimulating the local economies and contributing to their growth. The collections incorporate women’s clothing and accessories made with the finest materials, featuring key elements such as hand-stitching, colourful pompons, button embroidery and ornamental fastenings.
The Muzungu Sisters have previously collaborated with Missoni, Delphine Delafon and Olympia Le Tan.