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Spanish brand Little Creative Factory launched their F/W 14-15 collection at Playtime Paris last month, and is getting ready for Playtime New York. This young company has a lot of positive energy and the enthusiasm of Cristina Fernandez and Esther Villanueva, founders/designers is a good antidote to the grey climate…!  

How was Playtime Paris?

This season Playtime has been great. It is such an international and professional event.
 You are a very young brand; how is your business growing?
We are growing step by step, and already selling our line in more than 20 countries. LCF has found its DNA, and is slowly imposing its clean personality.

Where are your clients located, what is your largest market outside Spain?

Korea and the USA. Our  most important clients are in the US and in Kuwait, with physical stores.

What do you find the most difficult with your business?

Nothing is too difficult when you believe in what you do. For us it is a fantastic opportunity to learn everyday; this is LFCF!

You will be showing at Playtime New York soon, do you already have a few clients in the US?

Yes, we will be there to see our existing clients. We always love to meet them, to share the experience of the sales period and to present them our little new collection…it is so exciting! 

How many do you expect to get? And have you already contacted some of them?

We except to keep our existing clients and to have the opportunity to meet new ones. For us it is really important to be very close to our clients and to grow with them.
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www.playtimenewyork.com 8, 9, 10 March 2014. 23 Wall Street, NY.
Photos by LA FOTOGRAFICA