Hannah McHalick, who has an aversion to the dull and boring, founded Oh Baby London in 2002. Based in East London, McHalick fuels Rock’n’roll attitude, Cool Britannia, fun street style into baby’s wardrobes. Anti-establishment, UK anarchy from the crib; so Brit! Available at AlexandAlexa.com, Cissywears.com (UK Online and Boutique), Babesta (New York), BabyUnderground (Spain), Arthus & Co (France). Click here for the full stockists list.