Atsuyo et Akiko Love Love Love!
Kids Underwear by Goat Milk
Coup de Coeur for Oyu Moyu
Numbers+Stripes Bob&Blossom

Fabrics on display





This is a beautiful way to display a fabric collection, on umbrellas. Photographs John Mason, House&Garden October 2010.

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Anorak goes French





Anorak is launching its French edition, oui oui! So many things going on for “the happy mag for kids”: the fun&game iphone app has been super successful, a German edition of the magazine is already on the market and the ipad app is due at the end of October. Last but not least, the French edition of Anorak will be in good hands, with Violaine belle-Croix, former chief editor of Milk magazine, in charge. Bonne chance Anorak.


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Interview of a store owner : Dominique – Les petits Chapelais, NY

Dominique Simonneaux is French, and a former professional modern dancer. She moved to New York to follow an exchange student program with Merce Cunningham. When she became a mother, she started a children’s line with her sister, a costume designer for the Opera and other famous theater/circus/dance companies. A few years later, Dominique had the opportunity to open a store that she named her children’s clothing line, Les petits Chapelais.

Can you tell us how the story began for your store? I opened the boutique on September 11, 2001; a day no one can forget. I was pregnant with my third child. Thanks to the colorful lines I was selling and to the perseverance and warm welcome at the store, I survived the first year. Now the boutique has moved at 86 Thompson street, still in Soho, in front of a park and playground.
What brands do you carry? I sell my own line Les petits chapelais, Max et Lola, Zorra (both from Belgium), Petit Bateau, Mademoiselle a Soho, Pom d’api, Aster, Kickers (all from France), Paper wings (Australia), Eyespy Baby, Dagmar Daley, Oeuf, Kicokids, Lemlem, Tane Organics…many brands.
What is the main concept or idea about what you do? The collections I sell reflect a desire to offer children clothing that correspond to their way of grasping life, that allows them to move freely, to spin, to run, to jump, to breathe, to dance, to slide with a beautiful aesthetic! (without constraint or bad compromise). I am attached to the quality of workmanship and I also like to work with designers who are not mainstream, whose clothes reflect love and respect for the children.
What are the most successful lines in your store? The most successful are LPC, Eyespy and the Belgiums! LPC fits kids like a second nature, with simple, vibrant pattern and colors, playful witty great quality. Eyespy is unique and the choice of knit patterns, and the colors are extraordinary. Max and Lola is pure art, a signature in the boutique even if less affordable.
How is business in New York at the moment? Business is not predictable. Many small stores are closing due to the economy but also due to the high rents in the city.  Being a store owner here is very discouraging, it feels like a permanent battle. Then, many retailers are forced to change their selection when purchasing a collection to take less risk. The result is less interesting/original designers, more products mass produced in Asia, less quality.  Many big chains come to my store to shop for ideas, Gap, the Children’s store, Wall Disney, JCrew, H&M etc…How can small store owners survive the mega? The answer is probably the personal contact with the clients. When the crisis hit, it was quite hard and tense, but people just came to my store to buy things and make sure I was not going to shut down. I will always be thankful to my clients. That was a great solidarity gesture, showing that in the end, people love their local little independent stores.
How do you chose the collections for Les petits Chapelais? I visit trade shows (ENK, Bubble, Playtime, etc) but new designers or well established brands also contact me all the time.  After a few years running the store, it’s quite easy for me to I feel what belongs to it or not. It is like a gallery, sometimes I spot a trend, I bring in innovative lines, my clients love to find what they are used to see in the store, but they also like to be surprised. I try to stay away from the “trendy labels”. I have no time for reading magazines, shopping or looking at other stores, so I observe children (there are many around my store) and they inspire me, always!
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Kickers by Melanie Rodriguez









New! Kickers campaign by Melanie Rodriguez. The photographer is represented by Julie Seguinier. Brillant…


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Tada!Shop : Pirouette’s “Editor’s picks”

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Tada! Shop really brought a new model to the market, with an e-store/magazine merge concept combined with “create and buy your own look”. The result is a lively and interactive platform, a stimulating virtualboutique allowing the precious “shopping experience”, so far missing when buying through screen and mouse. Tada!Shop regularly invites people from the children’s industry to pick up and comment a selection of items. Among the recent guests were Bronagh Staley (Sweet William), Carina Schott (Nonchalant Mom), Beck Marshall (Papier Mache), Ali Wing (Giggle). Today it wasPirouette’s turn to be on the “editor’s Picks” list. Thank you Tada! Shop.

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Oh Boy!





If you visit Paris, you have to make a stop at Nature & Decouverte. These green stores (6 in the French capital, 70 in total in France) provide the good service and organization of a chain, but they look more like independent retailers, unique, creative and experimental, with carefully selected objects, books, games and more.  For christmas, the designer Alain Pineau from  Pineau & Le Porchet created an exclusive range of products for Nature & Decouverte that boys will absolutely love.


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A beautiful video…

Captivating film by Alex Giomo – Styling Matilde Castellini – Starring Perrine, Ilona, Camille and Theo. Soundtrack “How nice it is” by Passarella Death Squad.

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Domestic bookcase tree, a wooden book shelf called “Booktree” by Kostas Syrtariotis. It’s a bit tempting to buy only green and red cover books, to have an apple tree at home. The perfect nature-culture companion. Take a look at the lovely, poetic video ?

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Milli 9 & Manav 6 years old – London, UK






This interview featuring  Milli and her brother Manav is quite an evidence that males were born on Mars and females on Venus! Mother of the two children, Anita Kaushal is also a designer, art director, author of wonderful and inspiring books.

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The November issue





The November issue of Small Magazine is out, as usual full of good surprises including this beautiful story of magic and tricks. Photography Dennis Kleiman, Art Direction Jennifer Dahl, Styling Elysha Lenkin.


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African wonders

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Named Sony World Fashion Photographer for 2010, David Handley made this wonderful story of African kids, as sculpturals as Liya Kebede or Alek Wek. David Handley is represented by Jackie Gibbs in London.

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Good looking boys





The new Fred Perry for kids polo collection is available to buy in all Authentic Fred Perry shops as well as online at from Monday 20th September. Polo lovers, set up your reminder!

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