At the end of the month, right after Pitti Bimbo, White for Kids will be held in Milan on June 27-29.

White for Kids is a new comer and this will be its second edition. The show gathers around 70 brands including prestigious names such as Chloe and Sonia Rykiel. The design of the show is one of the most beautiful in the industry, but it is no surprise for who has seen the adult’s versions, White and White Uomo.

What I like Bringing a new kid’s show in a country that already hosts a well-established and respected one is not an easy task. That is probably why it works : the organizers have taken a totally different approach. This boutique event has a very strong visual impact; it focuses on brands who share love for quality, beautiful materials, hand made and Italian knowhow.

Strong Points If you are looking for a new vision, young blood and fresh ideas, this is the place to be. A new show always carries a magical energy; the dynamic + creative organizers have a great way to pass theirs to the visitor.

Don’t miss! Pe’pe’, Ann Valerie Hash, Franka Stockholm, La Stupenderia, Chloe, Sonia Rykiel, BO de BO,  Monamici

Do you know Smiling Planet?  Behind beautiful designs and peaceful messages, this remarkable company delivers plates and bowls with no BPA, no phthalates, no lead, no toxic inks. It’s not all : made from 100% recycled, 100% recyclable, the plates and bowls are stackable, top rack dishwasher safe, virtually unbreakable and the one-inch vertical sides on the plates helps keeping food on forks and off the table. The new collection, including “Dreaming Dragons” (picture above), has just been shipped to Paul Smith and Liberty in London.

Founded in 2006 by Carol Chyau (from Taiwan) and Marie So (from Hong Kong), Shokay aims to be China’s first socially responsible lifestyle brand. The products, for adults, children and home, are made from 100% yak down sourced sustainably from Tibetan herders in Western China. Unlike wool, yak down is extremely soft, does not itch, and is comparable to cashmere. Shokay’s flagship store in Shanghai is located in Tianzifang, a popular creative shopping center in lively Taikang Road, and the collection is also carried in over 100 stores in 10 countries. If you visit Shanghai, don’t miss Pin Wei, a fun design store at Art Deco building 1933, formerly an abattoir, and now a Shanghai hot spot where you can eat, drink, see art and shop local products. Pin Wei carries a great selection of Shokay’s home collection.

There’s a surprising variety of magazines in China,  and not only the local editions of Elle, Vogue, L’Officiel, ect. Ming and Little thing are good example of creative, experimental and poetic media.

This month, Elle Decoration focused on children’s room and a wonderful story on colour Block shot by one of my favorite children’s photographer, Karin Nussbaumer. No comment on the texts, my Chinese doesn’t go further than Ni Hao!

I met Zoe de las Cases at Maison et Objet in January and I really had a crush on her, on her booth, on her creations. She was really standing out, with her fresh and very focused collection of little decor objects. So nostalgic and so modern at the same time. Her video is a good reflexion of who she is and what she does. I constantly hear that little piano tune in my ear…

The Trade Shows season will kick off again, starting in London with Bubble on June 20-21.

Bubble London is a must for all the brands who want to have a strong presence in the UK. With around 200 exhibitors, it offers visitors a good mix of commercial, well established, Designer’s and edgy brands, local as well as international. Collaborations, special displays and exhibitions of the season include Milk Magazine, Molly Meg, Caroline Irby and Fatboy.

What I like The show is well organized, well thought. It is quite commercial but with a boutique-show feel, a personal touch that makes it friendly, with good vibes. IIt is well located in the heart of Islington, a young, lively area of North London.

Strong Points Bubble London has the best communication system. The website is beautiful, user-friendly and very informative. The five newsletters sent before the show are fun and full of good tips.

Don’t miss! Hucklebones, Munsterkids, Troisenfants, Molo, Mini a ture, Christina Rhode, No Added Sugar, Dandy Star

Juno is 6 years old today…happy birthday! She speaks French with her dad Benoit and Japanese with her mom Hiroko, is the designer and owner of jewelry brand Orner. Juno What do you want to be when you grow up  A dancer Your favorite famous person  Pocahontas Your favorite book  “The Biggest  House in the World” by Leo Lionni Your favorite film  Difficult to choose between “Pocahontas”, “Kiki’s Delivery Service”  and “the Sound of Music” Your favorite place for holidays  Japan A city that you would dream to visit  A city in India Who chooses your clothes in the morning  My dad first, then My mum and finally me! Your favorite color  Purple The piece your like the most from your wardrobe  My pink dress which floats when I turn round on myself The next item you would like to get  A Playmobil princess Hiroko Your favorite children’s brands  BooFooWoo, Finger in the noise and Bonton Your favorite adult’s brands  Back to noise, 0044, Yves Saint Laurent and many others…. an> Your favorite children’s stores  BooFooWoo stores in Tokyo and Bonton in Paris Do you buy a lot online for your children  Not yet! The criteria you consider when you buy something for child  Quality and style Most expensive item you bought for your child  A Japanese educational book collection An item that is hard to find  A long cardigan Favorite piece in Juno’s wardrobe  Vintage Sex pistol’s t-shirt for kids ! Where are you going for the summer holidays  South of France to feel and eat sun ! BooFooWoo, Finger in the nose, Bonton

The creations of Mathilde de Turchkeim marry childish innocence and quirky sophistication. Some of the pieces are at the frontier between art, toys, decor and jewelry, which makes them unique and very interesting. This little French brand is surely to be followed closely. When she is not creating for her own line, Mathilde is busy developing ideas for brands such as Agnes B and Anna Sui, and sourcing fabrics and trims all over the place, from Guatemala to Sri Lanka. The collection is available at Pomme, Yoya, Printemps Paris and Zazoubara.

Wiebke is mother to 3 lovely girls named Pauline, Liv and Molly, and wife of Peter, a gallery owner (www.galerie-kruse-flensburg.de). The family lives  in North Germany at the Danish border where Wiebke runs her label Line+Liv and also her store www.lineundliv.de/blog/index.php/category/behind-lineliv/ where she sells her label Line+Liv and little lovely thinks from small labels around the world. It’s really worth checking the selection and inspiring images!

Victor is almost 6-and-a-half, a born Berliner, grown-up New Yorker and new Zuricher – but for the Worldcup his favorite team will be Spain! He has

moved from Manhattan to Switzerland in August 2009 with his older brother Vincent and his parents. Victor loves New York but also really likes his new international school near Lake Zurich, as he enjoys the outdoors a whole lot.

Victor What do you want to be when you grow up? I want to work at FIFA and also be a Soccer player Your favorite famous person Michael Jackson and Torres Your favorite book Curious George Favorite film Kung Fu Panda Favorite place for the holidays Seabreeze in Westhampton A city that you dream to visit Chicago, where my friend moves Who choses your clothes in the morning My mum. But not on the weekend Favorite color Like a greenish-bluish green and blue Favorite brands What is a brand? The piece you like the most in your closet My soccer outfits and my cool T-Shirt with a huge V on it Next item you would love to get The sneakers that I do not need to tie (Convers slip ons!)

Claudia Your favorite children’s brands CdeC, Zara Kids, Petit Bateau, BuzzBuzzTweetTweet, Cosilana (for winter silk/wool underwear), Crewcuts byJCrew Favorite adult’s brands DVF, Julie Park, Catherine Malandrino, Marlene Birger, Hugo Boss, Utzon, Acne, JCrew Favorite children’s stores Pastorini in Zurich, Yoyamart and Enchanted in NYC, Liebling Berlin and Emma 6 Co. in Berlin What type of online consumer are you? I am an occasional online shopper, because the feel and touch of books in a book shop, fabrics in a store etc, is unbeatable, but if we find out that the Wellis have gotten too small, they are express ordered immediately – no sentimentality here! The most expensive item you bought for Victor Oh dear, the poor second child grows up in hand-me-downs from his older brother. Actually I bought him a beautiful wool/tweed coat and a set of hand-knitted gloves, a hat and scarf, handmade by a Russian wool-designer in Brooklyn, forgot her brand. The criteria you consider when you buy something for your child So far, it has been easy to buy clothes for Victor. I like simple designs, good quality and healthy materials. Recently he stubbornly favors polyester sport outfits. I assume every boy’s mother goes through these phases. An item that is hard to find Shoes that appeal to a boy’s “sports taste” and running needs, with a cool design that appeals to the mother and sturdy but chic material. The outfit you really enjoy to see Victor in Simple Khaki linen Bermudas and a light bue gingham shirt, his CdeC pyjamas. The book on your bedside table I am just about to finish the Millenium Trilogy and parallel I always read something educational, right now it is an anthroposophical book on puberty … Where will you spend your summer holidays Since we have just moved to Zurich we can’t wait to spend our summer in our house in Westhampton on Long Island, then a week in Berlin

CdeC, Zara Kids, Petit Bateau, BuzzBuzzTweetTweet, Cosilana, Crewcuts byJCrew, Pastorini, Yoyamart, Enchanted, Liebling, Emma 6 Co.