Atsuyo et Akiko Love Love Love!
Kids Underwear by Goat Milk
Coup de Coeur for Oyu Moyu
Numbers+Stripes Bob&Blossom

Marcelo Boz, 4 years old – London, UK


Marcelo was born in New York and moved to London at the age of 1. He speaks English with his school friends, baby language with his 15 months old sister, Turkish with his father, and French with his mother. Marcelo has  already travelled a big chunk of the world, but he never went to Africa and he really wants to go. With a mum  specialised in family travel (Vanessa Boz), Marcelo shouldn’t wait too long before going there!  Just visit to follow this little boy’s travels.

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Total crush on 'pero'



I had a total crush on ‘péro’, a label showing exclusively at White for Kids in Milan, and created by Aneeth Arora, a textile graduate from National Institute of Design, Ahmedabad + fashion graduate from National Institute of Fashion Technology. Aneeth creates wonderful clothing, utilizing indigenous knowledge of ancient textile and clothing traditions of India. ‘péro‘ means ‘to wear’ in Marwari which is the local langauge of Rajasthan. Most garments are inspired by the local dressing styles from the remotest areas. ‘péro’ recreates and adapts these styles for the modern consumer who loves the aesthetic, but also the ease, comfort and pleasure provided by the simple shapes. The textiles are handmade in various parts of india and each collection incorporates at least five traditional techniques from the country, for example block prints from Rajasthan, Jamdani from West Bengal, woven textiles from Maheshwar, Khadi from Calcutta. Each piece is hand crafted and passes through the hands of atleast 5 to 12 crafts people. The result is a collection of amazing pieces with incredible hand feel, stunning details and absolutely delicious look. They are like art, or museum pieces in which a child can have a normal life and feel comfortable. I have to say that it was love at first sight, and confirmation of the feeling when I saw some pieces left from the former collection at the store Few and Far in London. A brand that both Rei Kawakubo and Dries Van Noten would love…

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Fauna and flora inspire Hucklebones




Season after season, Hucklebones strikes back with a new remarkable collection, faithful to the elements that define the brand:

refined, carefully tailored pieces with a romantic and clean vocabulary, harkening back to the 50′s & 60′s

. The

spring / summer 2011 takes inspiration from the fauna and flora of the garden. Beautiful pom-pom dahlias adorn soft silk dresses and full floaty gathered tops. A petal inspired palette, soft and delicious with highlights of bright zesty yellow and blue hyacinth.

Long flowing dresses and feminine details grace the line and are punctuated with chic A-line dresses and neat ‘penny collar’ blouses.

Hero items include a wedgwood blue silk jumpsuit with contrast bodice, delicate ivory threaded lace dress with scalloped hem and sleeves, and the beautiful Dahlia print gathered silk dress.

Fabrics include pinpoint cotton, seersucker, ditsy checks, fine cotton voile, soft fluid silk, natural jersey, crisp cottons and cool linen. As always the collection includes unique Hucklebones prints made using environmentally low impact dyes. Already distributed in the best European stores (Harvey Nichols, Little Fashion Gallery), Hucklebones will be available at Bergdorf Goodman in New York from this fall.

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You can find inspiration in everything…






Walking through the graduate show at RCA (Royal College of Art in London), is a great moment for the eyes and for the brain. Architecture, design products, videos, visual communication, textile…it concentrates amazing creativity and vision. In a strictly visual point of view, it is a bit like “children’s playroom-meets-art class-meets-science laboratory” : loaded with small scale things well aligned and done with absolute care, using all sorts of textures, materials and colors. Absolutely exciting and stimulating for the eyes. And as Paul Smith would say, inspiration can be found in everything. It seems to me, if not obvious to everyone, a good example of this way of thinking.



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Interview of a childrenswear designer


Velvette is a fashion designer based in France. She works with many childrenwear brands as well as for a Paris based trends agency. She has no children yet, but her goddaughter who just turned 11 is an endless source of inspiration. Colors and textures reveal who Velvette is and what her favorite places are.
APPLE GREEN My mother loved making our own clothes. Her cousin was a taylor for the Haute Couture and he was giving us fabric left overs. One day, I had to go to school with a cone shaped apple green pair of pants!
BLUEFor the working pants of my friend Jo. He introduced me to those carpenter’s trousers, high waist, to wear with suspenders. Love them
BROWN For my Golden Goose boots.  I was not a big fan of cow-boy boots (called “santiags” in French), but this limited edition is very special. And it is like disguising in a way…
DENIM For the jeans created by Phoebe Philo for Celine, with its

cute nod to childhood :
meant to be worn a bit short on the leg, they show traces of several hem adjustments, like you see on children’s pants, through the alterations, how quickly they grew. For the kid in all of us
GREY It’s the colors that comes to my mind when I think of Gare du Nord. Gare du Nord. When it’s fashion collection season I take the train there so often. It’s a brighter or lighter grey when I am on the Eurostar to go shopping in London (Caramel baby&child ), and in Anvers (American Outfitters, Maan, Essentiel…so many great children’s brands out there)
LIBERTY For the mini suitcase I found at Merci, in Liberty print
NEON PINK I am working on a swimwear collection for 8-14 years old girls and their older sisters…
ORANGE For the bar of Hotel Raphaël. I invited a friend there one day and he arrived dressed in orange from head to toe!
PRINTS Everytime something positive happens to me I run to Spree, to buy a piece from TSUMORI CHISATO, one of my favorite designers ;-)
RED For the restaurant Le 16 in Montmartre, amazing French fries. Don’t miss the Studio 28, next door, for a great screening experience, in other words to see your best films in an intimate atmosphere
VELVET, or Velvette! For Lou Reed and the Velvet Underground
YELLOW For Barcelona, especially for the vintage store HERITAGE. A wonderful place hiding 30′s dresses, bags, precious hats and other treasures.

Golden Goose at Spree 16, rue la Vieuville 75018 Paris FRANCE  -Merci, 111 boulevard Beaumarchais 75003 Paris FRANCE – Hotel Raphael, 30 Avenue Kléber 75016 Paris FRANCE -Le 16, 16 rue Tholozé 75018 Paris / Studi 28: 10 rue Tholozé FRANCE – Heritage, Banys nou, 14. 08002 Barcelona SPAIN – Caramel Baby&child, 77 Ledbury Road, Notting Hill, London  UK - American outfitters, Groendalstraat 22, Antwerp BELGIUM   -Maan, Hoogstrat 45, Antwerp BELGIUM – Essentiel Girls, Schuttershofstraat, Antwerp BELGIUM
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Nice harmony of yellow, lime and pink  at Caramel baby and child for the summer sale. Like in a world of cupcakes and lemonade!


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Courtney, 6 years old – Summit NJ, USA




Courtney is the middle child in a family of three girls.  She loves to do art more than anything in the world, so I couldn’t help adding a picture she drew…she has talent, no doubt about it! Her mother Hadley Peterson is the co-founder of Tada! shop.











What do you want to be when you grow up An artist

What is your favorite famous person Taylor Swift

What makes you happy When my family is with me

What makes you sad When I have no one to play with

Your favorite book Pigeon wants a Puppy by Mo Willems

Your favorite films Hotel for Dogs

Your favorite animal Dogs

Your best holidays you ever had Anguilla, Spring 2008. Because there was a pirate ship and lots of slides.

A city that you would dream to visit Paris

Who chooses your clothes in the morning Myself

Your favorite color Blue

Your favorite outfit My blue shorts and my pink dress

The piece your like the most from your wardrobe My Christmas dress

The next item you would like to get Barbie Dolled Up Nails Digital Nail Printer


Your favorite children’s brands Crewcuts for J.Crew, Petit Bateau, Jacadi (shoes), Neige, Pink Chicken

Your favorite children’s stores Sweet William (Brooklyn), Flora & Henri (NYC), Powell’s Books Children’s Dept (Portland, OR)

Your favorite online destination tada! shop of course

A website that inspires you Goop for lifestyle, aesthetic

What are the criteria you consider when you buy something for child How much wear will it get and how it looks

Last item you added to your child’s wardrobe Bobo choses star scarf and a bunch of basics from J.Crew

Most precious item you bought for your child A Lem lem dress

Best gift you gave for your child’s B-day Taking her to the bead store to make her own necklace.

Items that you find hard to find Plain shoes, comfortable and nice looking. Especially summer sandals

Favorite pieces in Courtney’s wardrobe Dagmar Daley blouse + skirt, Jacadi silver sandals, Lem Lem dress, Atsuyo et Akiko headbands, Minnetonka sandals, Blundstone boots

Where are you going for the summer holidays I am so lucky to get a little bit of mountains and beach. We are spending some time in the Adirondacks and some time in Rhode Island

Crewcuts, Petit Bateau, JacadiNeige, Pink Chicken, Sweet William, Flora & Henri, Powell’s Books, Bobo choses, Lem lem, Dagmar Daley, Atsuyo et Akiko, Minnetonka, Blundstone


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Atelier Mandarine, Shanghai




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Atelier Mandarine is located in the heart of the lively Taikang Lu area, in a vast first floor loft space. The store carries a great mix of Shanghai and Hong Kong based brands and offers a large array of products : clothing, shoes, accessories, books, bedding, home decor and furniture at “local” prices, i.e. very mild for the wallet. Caroline Stavonhagen, the French owner, also creates a line of beautiful cashmere products for children and moms. Shanghai shopping heaven guaranteed!

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Texture at Shanghai Expo 2010





Lots of organic shapes and ultra textured surfaces at Expo 2010 in Shanghai. The most incredible example is the striking UK pavilion with its sea urchin aspect (made with 60,000 slender transparent rods). “Is it for real, mom?”…





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When Design & Function meet Education

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Armoire blanche Sebastian bergne.jpg


“Flapjack” is a furniture collection designed for children by Sebastian Bergne and edited by French company The Collection. The pieces of furniture are eco-friendly (water based varnish) and they have been concieved to be children’s scale :  not too high, easy to move.They are playful, they are well designed and they are also educative. The armoire allows to hang clothes in and outside, and it serves as a measuring panel.

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In the unit “Box”, shoes or toys can be stored elegantly. Children can sit on them, but more interesting even, they can train to do their own laces.


The great Maria Montessori would have loved seeing this furniture, designed to be used by children and to encourage their autonomy, teaching them how to tidy up on their own. A big thank you to The Collection for the launch of this eco-friendly children’s furniture department called « the little Collection ». Can’t wait to see the next projects.


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Alec, 6 years old – Summit NJ, USA



Alec is a curious, fun and kind little boy. He loves hanging out with his brother and friends. Alec is as content playing competitive sports with his older brother or make believe (ice cream parlor) with his younger brother or drawing by himself. He is a little mischievous at times keeping his parents on their toes. ?His mom, Holly Brown, is the co-founder of tada! shop.


What do you want to be when you grow up A professional hockey player

What is your favorite famous person Luke Skywalker from Star Wars

What makes you happy Having fun and playing with my friends

What makes you sad When my friends leave

Your favorite book The diary of a Wimpy kid

Your favorite films Tom & Jerry

Your favorite animal  a squirrel. It is cool

Your best holidays you ever had Our summer trips to Michigan and the weenie roasts!

A city that you would dream to visit San Francisco (where my godfather lives)

Who chooses your clothes in the morning Mom, but sometimes me

Your favorite color gold. (Really?) I just like gold

Your favorite outfit Sweatpants and a sweatshirt

What is the piece your like the most from your wardrobe My sweatpants.

What is the next item you would like to get A cool t-shirt that says or having a picture of “building legos”


Your favorite children’s brands For clothing, Bella Bliss and Crewcuts. For toys, Go Kids.  And Wovenplay just because (if I only had girls)

Your favorite children’s stores My favorite stores are ones that inspire me in some way, not necessarily ones where I am buying frequently. ABC Carpet’s kids section for that special gift.  Trico Field for their details and ability to mix and match.  And, Moomah for the family

Do you buy a lot online for your children If so, what are your favorite e-stores Absolutely do most of my buying online for the kids. Love the niche stores for something special (hence, the launch of tada! shop). Amazon is also at the top of my list

A website that inspires you Many design blogs inspire me and keep me consumed until late night. Gilt for it’s rapid success

What are the criteria you consider when you buy something for child Will they wear it?  Will it last relative to what I am spending?  Do I/he like it?

Last item you added to your child’s wardrobe Splurged on a Robert Redd shirt for my oldest son. Looks great, boys love them and gets handed down to his brothers

Most precious item you bought for your child Monogrammed, smocked bubble for my son’s christening.  (My Southern roots)

Best gift you gave for a child’s B-day This amazing set of German castle wooden blocks with the tower, gate and all

Items that you find hard to find Unique toys that they will play with over and over

Favorite pieces in his wardrobe Peek word tees.  Fun, colorful bathing suits

Where are you going for the summer holidays To Northern Michigan on the lake with my family and cousins.  Just got back from Washington DC which is always a great trip with the kids

Bella Bliss, Crewcuts, Go Kids, Wovenplay, ABC Carpet, Trico Field, Moomah, Robert Redd


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M – Le roi des ombres

Recreation! An inspiring video that my children love to watch. Nice music too…enjoy!

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