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Pirouette’s at the beach…see you in September!



The suitcases are loaded with Wovenplay swimsuits, Pepe sandals, Simple Kids dresses, Maan skirts, Bellerose Tees, Anorak magazine and more. Off to Sicily, the Swiss Alps, and the Atlantique coast of France. I’ll come back early September with new articles and interviews. Email me if you want your brand/product to be featured on Pirouette. I am always happy to receive suggestions, comments and ideas. Happy holidays to all of you.




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Tolix welcomes Tatou, Girafe and Crocodile

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In a little more than 3 years, Tolix has conquered every stylish house all around the word. In addition to the reeditions of the iconic metallic chairs and stools, the French brand has developed a great range for children, including coat hangers called Tatou, a chalkboard called Girafe and a bench named Crocodile. Well done.

Available at Bobo Kids, Conran Shop, Few and Far in the UK and Design within Reach in the US

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Drawing on Naef wood cubes






Five water – soluble chalk crayons enable children to draw their imaginary world on the maple wood cubes, which are varnished with high quality blackboard paint. In no time, colourful cats or fabulous magical fishes are created. A quick wipe with a wet sponge and the cubes are clean and ready for something else. It’s new, it’s great and no surprise, it’s Naef.



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Reflecting on the standardization of fashion




Guest of 2009 at Villa Medici in Rome (the first one in the new category : fashion), Pascal Gautrand reflects on the standardization of fashion. For this exhibit at Musee Galliera in Paris, he worked with fashion students, asking them to decorate dolls from standardized clothes. From uniformity to high level of emotion, everything is possible. Photos Courtesy of www.fashion-eye.net.

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Otto, 6 years old – Seattle, USA

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Otto is a true original–his imagination is a vast playground of ideas and thoughts. A lover of legos, monkey bars and hats, he marches to his own drummer. Big brother to Rowan, 2, he leads the way on adventures with unbridled enthusiasm and always a unique twist. Rowan is a very willing disciple! Mother of the two boys, Amy Augustine was crazy about kids long before she had kids of her own.
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“Neutral” windows at Selfridges, London







New windows at Selfridges, entitled “Neutral”. A nod to Bourgeois/Boltanski/Beuys in some places. Minimalism, repetition, collection, rough materials, neutral tones. Far from the bling, it is an interesting thing!



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The Witchcraft chair is fun




The Witchcraft chair is made with sorghum cushions. The inspiration comes from the will to bring to life a material lately abandoned and connected to our tradition, through its use in an unusual field. Giorgio Biscaro met one of the last producer of sorghum broom and was surprised by the flexibility and richness of this material. The chair has a metal frame painted in pastel colours, giving it a warm and reassuring feeling. Thanks to the fiber flexibility, the backrest adapt itself to the back of the user, providing great ergonomic. I wonder if that pink version has a name; I would call it Cinderella.


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Blair, 5 years old – London, UK / Montreal Canada

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Blair is a lucky Canadian boy who just spent 2 years in London with his parents, his sister Emma (7) and his brother William (2). Blair’s 3 greatest loves are Lego, bedtime stories, and most of all, a girl in his school named Caroline. Claire his mother comments : “It’s wonderful to see your child connect so well with another but as a mum now for 7 years, I can honestly say this friendship is special. Really sweet”.


What do you want to be when you grow up A skateboarder (he has never even been on a skateboard!)

Your favorite famous person Vincent Van Gogh (thanks to his school Great Beginnings in London)

What makes you laugh Being tickled –laugh, having an ice cream-smile

What makes you angry When my baby brother takes stuff from me

Your favorite book Make Way for Ducklings

Your favorite films Right now – The Incredibles

Your favorite animal A cat

The best holidays you ever had Paris-jumping on the inground trampoline in Les Jardins des Tuileries, and playing on the beach in Jupiter, Florida

A city that you would dream to visit Dusseldorf to visit a friend there

Who chooses your clothes in the morning I do (Blair does but he has a limited wardrobe so less room for error!)

Your favorite color Blue and red

Your favorite outfit My Buzz Lightyear costume

What is the piece you like the most from your wardrobe A pink T shirt from H&M

The next item you would like to get A Bakugan watch



Your favorite children’s brands Crew Cuts by J Crew, H&M, Zara

Your online destination for your children Ebay and Amazon are my go to’s

A website that inspires you Lomoi stationery- great for card ideas

What are the criteria you consider when you buy something for your children I like longer, lean fits. I honestly can’t stand it when companies make everything so boxy and wide

Last item you added to your child’s wardrobe Start Rite shoes for school

Most precious item you bought for your child A Victorian doll’s house and the collectible furniture for my daughter

Best gift you gave for a child’s B-day A baby pre-owned by us to a friend who loved it so much

Items that are hard to find The Victoria couture Hello Kitty collection on ebay!

Favorite pieces in Blair’s wardrobe Heavy cotton long cargo shorts, a red checked shirt, all his Crewcuts tee’s

Where are you going for the summer holidays St Cezaire in the south of France and then Crete. Can’t wait!


Top picture courtesy of sptphotography.com


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Franka’s delightful website

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Fanny Sundgren founded Franka in 2006.  With a solid experience in fashion (H&M, Filipa K, J Lindberg), this mother of 3 (they are all on the tree…) delivers beautiful and well made collections. Special mention to her very clean and playful website www.frankastockholm.com.


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Charity store of a new generation








Fara Kids, freshly opened, is located in one of the most desirable shopping streets of London next to prestigious children’s brands. The shop is as large and as beautiful as its neighbors,  but it is not  competition for Caramel Baby & child, Burberry, I love Gorgeous, Petit Aime, Marie-Chantal, Petit Bateau and the other boutiques along the street. Fara Kids sells tee shirts and skirts at £5 to people with medium and low incomes. The product selection is wide : clothing, shoes, accessories for age 0-16, books, toys, little furniture, strollers and pregnancy clothes, all gently used, all at low prices. Fara Kids is a charity store of the new generation, with high standards of visual presentation, a young and creative sales team and bright ideas. Because it is in such a great location, the store offers a small range of beautiful, sometimes rare vintage treasures coming from the trunks of the chic Notting Hill area. At a higher price range, but still very affordable. That makes Fara Kids a destination for vintage lovers and designers in search of inspiration. All the benefits of Fara Kids go to children and young people with disabilities.

FARA Kids & Baby 39/41 Ledbury Road, W11 2AA Notting Hill London Tel: 020 7229 3634



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Interview of Khalym Schell, Editor – New York, USA




How long have you been in the children’s industry?A little over 5 years ago I fell into the children’s industry. At that time I was working on mens and womens design direction. A good friend was having a baby boy and I was having trouble finding just the right gift for him. And I realized there was a need for more inspiring clothing for boys. So I began Sir Hayesin 2005 a fashion collection for boys only. I enjoyed 3 years of designing Sir Hayes before I got the great opportunity to work as the childrens trend editor at Stylesight, where I am now.

What would you say about the general current climate? Its an exciting time in kids’ wear right now, you can almost compare it to the innovation of the 60s era of fashion. So many fresh and groundbreaking ideas in children’s wear to talk about – like unisex clothing, photo-print diapers, premium denim and high-heel shoes. I think we can thank the recent economic times for this new burst of creativity.

Which shows did you visit this season? I visited FIMI, Bubble London, Pitti Bimbo and White for Kids myself. But Stylesight sent trend correspondents to Playtime Paris, Klein Fabriek and Bread & Butter Kids Camp as well.

What did catch your attention, what was really new and interesting? You can see that the larger trade shows are taking note from the newer niche childrens’ fairs. Creating a pleasant small boutique feel and incorporating well curated sections. It’s more enjoyable.

Can you name 3 to 5 brands that really piqued your attention? Calvin Klein Runway – Some of the girl’s looks reminded me of Anna Karina in Pierot le Fou;  Daniele Fiesoli – Beautifully made t-shirts with faux sweater fronts; Dominique Ver Eecke – An eclectic collection of Golden Books style prints and trippy colors; Minti – a sporty 80s collection with just the right amount of neon

What are your favorite cities? Copenhagen for CPH Kids, Florence for Pitti Bimbo and London for Bubble. I’m also looking forward to Playtime New York in my hometown this month.

What are the new and interesting stores that you like? www.reformschoolrules.com, www.shoploveyoubaby.com, Gomina in Paris, Gap 1969 Kids pop-up shop in LA. The new collection is wonderful.

Web destinations that inspire you? www.them-thangs.com, www.storkbitesman.blogspot.com, www.zigouis.blogspot.com,www.ablogcuratedby.com

An advice for young entrepreneurs in the children’s industry? Know the power of presentation and always wrap your ideas in a bow.

An advice for retailers? Become friends with your customer.

The hot places in your home town? Some cool places moms and dads can take kids in New York and won’t feel too much like parents : Moomah – a cool creative play space for kids and parents,  sweet treats, art projects, parties and fun activites; Popbar – (West Village) new ice cream shop that serves gelato on  a stick in fun flavors with yummy toppings; The Woods – This Williamsburg bar is a singles spot at night, but in the early afternoon on a Sunday it’s a nice place to enjoy the outdoor patio and taco truck with the kids; The High Line – A park space built on an old railroad track is great for relaxing and people watching. And Target hosts free art events for kids on the weekend; Baked by Melissa – Colorful mini cupcakes sold out of a small window on Spring Street in Soho. Peanut Butter Cup, Rainbow Tie-Dye and Peanut Butter & Jelly are some of the craziest flavors; Governors Island – Enjoy an entire day of free art exhibitions, miniature golf, bike riding, picnicking and play in acres of open green space for families.

How would you dress if you were a 8 years old girl? My style hasn’t changed much since 8. I still dress with the same tomboy and girlish charm and I love shiny things. Popupshop, Monsieur Cucu,Munster kids and Idols would be top brands in my closet. I especially loved Popushop’s high-waisted Khaki short, Idol’s Devendra Barnhart Tee this season. And to keep it fun I would mix in big bow headbands from Le Tour De Force everyday of the week.


Photos : Clavin Klein, Minti, Idols, Simple Kids, Monsieur Cucu


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Two brothers on a tricycle



I can’t resist to post this picture sent by a friend. Fionn proudly driving his tricycle and little Ronan seem to have the time of their life. Vive les vacances!

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