Atsuyo et Akiko Love Love Love!
Kids Underwear by Goat Milk
Coup de Coeur for Oyu Moyu
Numbers+Stripes Bob&Blossom

Interview of a childrenswear designer


Velvette is a fashion designer based in France. She works with many childrenwear brands as well as for a Paris based trends agency. She has no children yet, but her goddaughter who just turned 11 is an endless source of inspiration. Colors and textures reveal who Velvette is and what her favorite places are.
APPLE GREEN My mother loved making our own clothes. Her cousin was a taylor for the Haute Couture and he was giving us fabric left overs. One day, I had to go to school with a cone shaped apple green pair of pants!
BLUEFor the working pants of my friend Jo. He introduced me to those carpenter’s trousers, high waist, to wear with suspenders. Love them
BROWN For my Golden Goose boots.  I was not a big fan of cow-boy boots (called “santiags” in French), but this limited edition is very special. And it is like disguising in a way…
DENIM For the jeans created by Phoebe Philo for Celine, with its

cute nod to childhood :
meant to be worn a bit short on the leg, they show traces of several hem adjustments, like you see on children’s pants, through the alterations, how quickly they grew. For the kid in all of us
GREY It’s the colors that comes to my mind when I think of Gare du Nord. Gare du Nord. When it’s fashion collection season I take the train there so often. It’s a brighter or lighter grey when I am on the Eurostar to go shopping in London (Caramel baby&child ), and in Anvers (American Outfitters, Maan, Essentiel…so many great children’s brands out there)
LIBERTY For the mini suitcase I found at Merci, in Liberty print
NEON PINK I am working on a swimwear collection for 8-14 years old girls and their older sisters…
ORANGE For the bar of Hotel Raphaël. I invited a friend there one day and he arrived dressed in orange from head to toe!
PRINTS Everytime something positive happens to me I run to Spree, to buy a piece from TSUMORI CHISATO, one of my favorite designers ;-)
RED For the restaurant Le 16 in Montmartre, amazing French fries. Don’t miss the Studio 28, next door, for a great screening experience, in other words to see your best films in an intimate atmosphere
VELVET, or Velvette! For Lou Reed and the Velvet Underground
YELLOW For Barcelona, especially for the vintage store HERITAGE. A wonderful place hiding 30′s dresses, bags, precious hats and other treasures.

Golden Goose at Spree 16, rue la Vieuville 75018 Paris FRANCE  -Merci, 111 boulevard Beaumarchais 75003 Paris FRANCE – Hotel Raphael, 30 Avenue Kléber 75016 Paris FRANCE -Le 16, 16 rue Tholozé 75018 Paris / Studi 28: 10 rue Tholozé FRANCE – Heritage, Banys nou, 14. 08002 Barcelona SPAIN – Caramel Baby&child, 77 Ledbury Road, Notting Hill, London  UK - American outfitters, Groendalstraat 22, Antwerp BELGIUM   -Maan, Hoogstrat 45, Antwerp BELGIUM – Essentiel Girls, Schuttershofstraat, Antwerp BELGIUM
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Nice harmony of yellow, lime and pink  at Caramel baby and child for the summer sale. Like in a world of cupcakes and lemonade!


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Courtney, 6 years old – Summit NJ, USA




Courtney is the middle child in a family of three girls.  She loves to do art more than anything in the world, so I couldn’t help adding a picture she drew…she has talent, no doubt about it! Her mother Hadley Peterson is the co-founder of Tada! shop.











What do you want to be when you grow up An artist

What is your favorite famous person Taylor Swift

What makes you happy When my family is with me

What makes you sad When I have no one to play with

Your favorite book Pigeon wants a Puppy by Mo Willems

Your favorite films Hotel for Dogs

Your favorite animal Dogs

Your best holidays you ever had Anguilla, Spring 2008. Because there was a pirate ship and lots of slides.

A city that you would dream to visit Paris

Who chooses your clothes in the morning Myself

Your favorite color Blue

Your favorite outfit My blue shorts and my pink dress

The piece your like the most from your wardrobe My Christmas dress

The next item you would like to get Barbie Dolled Up Nails Digital Nail Printer


Your favorite children’s brands Crewcuts for J.Crew, Petit Bateau, Jacadi (shoes), Neige, Pink Chicken

Your favorite children’s stores Sweet William (Brooklyn), Flora & Henri (NYC), Powell’s Books Children’s Dept (Portland, OR)

Your favorite online destination tada! shop of course

A website that inspires you Goop for lifestyle, aesthetic

What are the criteria you consider when you buy something for child How much wear will it get and how it looks

Last item you added to your child’s wardrobe Bobo choses star scarf and a bunch of basics from J.Crew

Most precious item you bought for your child A Lem lem dress

Best gift you gave for your child’s B-day Taking her to the bead store to make her own necklace.

Items that you find hard to find Plain shoes, comfortable and nice looking. Especially summer sandals

Favorite pieces in Courtney’s wardrobe Dagmar Daley blouse + skirt, Jacadi silver sandals, Lem Lem dress, Atsuyo et Akiko headbands, Minnetonka sandals, Blundstone boots

Where are you going for the summer holidays I am so lucky to get a little bit of mountains and beach. We are spending some time in the Adirondacks and some time in Rhode Island

Crewcuts, Petit Bateau, JacadiNeige, Pink Chicken, Sweet William, Flora & Henri, Powell’s Books, Bobo choses, Lem lem, Dagmar Daley, Atsuyo et Akiko, Minnetonka, Blundstone


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Atelier Mandarine, Shanghai




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Atelier Mandarine is located in the heart of the lively Taikang Lu area, in a vast first floor loft space. The store carries a great mix of Shanghai and Hong Kong based brands and offers a large array of products : clothing, shoes, accessories, books, bedding, home decor and furniture at “local” prices, i.e. very mild for the wallet. Caroline Stavonhagen, the French owner, also creates a line of beautiful cashmere products for children and moms. Shanghai shopping heaven guaranteed!

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Texture at Shanghai Expo 2010





Lots of organic shapes and ultra textured surfaces at Expo 2010 in Shanghai. The most incredible example is the striking UK pavilion with its sea urchin aspect (made with 60,000 slender transparent rods). “Is it for real, mom?”…





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When Design & Function meet Education

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“Flapjack” is a furniture collection designed for children by Sebastian Bergne and edited by French company The Collection. The pieces of furniture are eco-friendly (water based varnish) and they have been concieved to be children’s scale :  not too high, easy to move.They are playful, they are well designed and they are also educative. The armoire allows to hang clothes in and outside, and it serves as a measuring panel.

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In the unit “Box”, shoes or toys can be stored elegantly. Children can sit on them, but more interesting even, they can train to do their own laces.


The great Maria Montessori would have loved seeing this furniture, designed to be used by children and to encourage their autonomy, teaching them how to tidy up on their own. A big thank you to The Collection for the launch of this eco-friendly children’s furniture department called « the little Collection ». Can’t wait to see the next projects.


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Alec, 6 years old – Summit NJ, USA



Alec is a curious, fun and kind little boy. He loves hanging out with his brother and friends. Alec is as content playing competitive sports with his older brother or make believe (ice cream parlor) with his younger brother or drawing by himself. He is a little mischievous at times keeping his parents on their toes. ?His mom, Holly Brown, is the co-founder of tada! shop.


What do you want to be when you grow up A professional hockey player

What is your favorite famous person Luke Skywalker from Star Wars

What makes you happy Having fun and playing with my friends

What makes you sad When my friends leave

Your favorite book The diary of a Wimpy kid

Your favorite films Tom & Jerry

Your favorite animal  a squirrel. It is cool

Your best holidays you ever had Our summer trips to Michigan and the weenie roasts!

A city that you would dream to visit San Francisco (where my godfather lives)

Who chooses your clothes in the morning Mom, but sometimes me

Your favorite color gold. (Really?) I just like gold

Your favorite outfit Sweatpants and a sweatshirt

What is the piece your like the most from your wardrobe My sweatpants.

What is the next item you would like to get A cool t-shirt that says or having a picture of “building legos”


Your favorite children’s brands For clothing, Bella Bliss and Crewcuts. For toys, Go Kids.  And Wovenplay just because (if I only had girls)

Your favorite children’s stores My favorite stores are ones that inspire me in some way, not necessarily ones where I am buying frequently. ABC Carpet’s kids section for that special gift.  Trico Field for their details and ability to mix and match.  And, Moomah for the family

Do you buy a lot online for your children If so, what are your favorite e-stores Absolutely do most of my buying online for the kids. Love the niche stores for something special (hence, the launch of tada! shop). Amazon is also at the top of my list

A website that inspires you Many design blogs inspire me and keep me consumed until late night. Gilt for it’s rapid success

What are the criteria you consider when you buy something for child Will they wear it?  Will it last relative to what I am spending?  Do I/he like it?

Last item you added to your child’s wardrobe Splurged on a Robert Redd shirt for my oldest son. Looks great, boys love them and gets handed down to his brothers

Most precious item you bought for your child Monogrammed, smocked bubble for my son’s christening.  (My Southern roots)

Best gift you gave for a child’s B-day This amazing set of German castle wooden blocks with the tower, gate and all

Items that you find hard to find Unique toys that they will play with over and over

Favorite pieces in his wardrobe Peek word tees.  Fun, colorful bathing suits

Where are you going for the summer holidays To Northern Michigan on the lake with my family and cousins.  Just got back from Washington DC which is always a great trip with the kids

Bella Bliss, Crewcuts, Go Kids, Wovenplay, ABC Carpet, Trico Field, Moomah, Robert Redd


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M – Le roi des ombres

Recreation! An inspiring video that my children love to watch. Nice music too…enjoy!

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Indispensable Tada!shop…








= my selection of the day at Tada!shop


An online heaven is born with Tada!shop Going beyond the image that you click on to make a purchase, Tada! gives real sense to internet buying with “create a look”, a function that allows browsing categories horizontally until alining the perfect look. It calculates the total amount of the selected outfit, that can then be ordered by a click. Genius, fabulous, indispensable, well done Tada! And, cherry on the cake, the brand selection is exciting, featuring independent labels (Finger in the nose, Winter Water Factory, Milk on the rocks, Baby Bean, Pink Chicken) as well as brands such as Gap, Crew Cuts and Petit Bateau.  A vast, eclectic choice in products, categories and occasions, yet homogenous and consistent in style. The e-store was created by Hadley Peterson and Holly Brown who worked a year on it before launching in December 2009. Two one of a kind women,  the first former Managing Editor of, the second former President of Martha Stewart. Their experience also include time spent, in a nutshell : banking, at Yahoo, in interior design and at a web site development company, in both NY and San Francisco. Holly has three boys ( 8, 6, 3) and Hadley has three girls (7, 6, 2). And they have the best online store to shop for their kids.

My selection of the day : Kit+Lili dress, Atsuyo et Akiko hair clip, Kayce Hughes bag (I bought the last one!), Crew Cuts shoes.



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Margot, 8 ans – Paris, France


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After four years in New York, Margot moved back to France with her parents, her little sister Jasmine and her little brother Paul. They live west of Paris, not far from the city center and close to the green. Margot can see horses run in the fields from her bedroom window. Her mother, jewelry designer Mathilde de Turckheim Retif, is featured on Pirouette with her beautiful necklaces and headbands (See “hybrid jewels),  June 9th 2010).


What do you want to be when you grow up A tennis player, a stylist or a singer

What is your favorite famous person Michael Jackson

What makes you laugh When someone tickles me

What makes you sad When I don’t have any friends

Your favorite book Geronimo Stilton

Your favorite films Charlie and the Chocolate Factory

The best holidays you ever had Christmas in New York

A place that you would dream to visit India

Who chooses your clothes in the morning I do; I prepare them at night for the next day

Your favorite color Blue

Your favorite outfit My vampire costume

What is the piece your like the most from your wardrobe The orange striped dress that my aunt Sibylle gave me

What is the next item you would like to get DS and Ipod


Your favorite children’s brands Kicokids, Flora and Henri, Monoprix, Dagmar Daley, Petit Bateau, CrewCuts

Your favorite children’s stores Bonpoint’s Flagship Store in Paris?, the Kids section at ABC Carpet on Broadway, Monoprix in France

Do you buy a lot online for your children I have to say I never buy anything online for my children

A website that inspires you,

What are the criteria you consider when you buy something for your children The fabric quality, print, colors and finally the garment’s cut

The last item you added to Margot’s wardrobe A red vichy 2 pieces swimming costume from Monoprix

The most precious item you bought for your Margot A vintage white embroidered voile de cotton top from the market at Le Cap-Ferret (South West of France)

Best gift you gave for a child’s B-day A necklace with an ice cream shape charm

The items that are hard to find Un-expensive, nice and original socks or stockings and nothing else because I have Monoprix back!

Favorite pieces in Margot’s wardrobe A vintage white lace dress from the market of Le Cap-Ferret

Where are you going for the summer holidays The beloved Le Cap-Ferret

Kicokids, flora and henri, Monoprix, Dagmar Daley, Petit Bateau, CrewCuts, ABC Carpet&Home


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It's show season again : Kleine Fabriek


On July 4-5, Amsterdam will be the home town for the 11th edition of kleine fabriek. The fair is known for being very lively, well organized, international (lots of Scandinavian, German, Belgium visitors), and I have to say that Amsterdam is a great destination for food and shopping, especially the flea market along the canals on Monday mornings. 400 children’s labels will be present this season including Bellerose (one of the greatest children’s brands), Kidscase, L’Asticot (a new Swiss brand). The organizers announce a children’s book store, a fashion photo shoot and as usual, cafes and live music. Let’s hope that this previous boutique show who became so big will keep it beautiful and exciting.

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There are more and more great online stores of all kinds on the net, and it is a very nice thing to have so much choice, just a click away. Like in real life, one can wonder around large e-stores who carry hundreds of brands, or push the virtual door of smaller, more selective places. I recently found myself browsing through the cool mix at and really enjoyed the visit. It seems that French owner Elsa Zaffini likes to keep the assortment quite focused : a simple, graphic, modern style for functional, practical, easy pieces, all with an attitude. For 0-8, from fashion to home decor to books and gifts, only great names : Bensimon, Bobo Choses, Bright and Stripes, Franka, Holly’s, L’esprit de Luna, La petite Luce, Mini Rodini, Monamici, Shampoodle (and more). Don’t miss the little “braderie”, with friendly discounts.


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