Storybooks that accompany clothes are flourishing in children’s wear; many brands are surfing the trend this year. For British brand Poppy however, this is not a new concept. The adventures of Poppy and her dog Fred have been decorating the dress’ hems for years now, and the little storybook that comes with every outfit has become iconic of the brand. The border print illustrations make Poppy’s dresses unique and really enchanting. 

Muurstickers brings a fresh new approach to wall stickers with this “Friends from the forest” collection. A wonderful range of photographic prints featuring a bear, a rabbit, a dear, a fox,an hedgehog. The ideal companions

New arrivals at Sweet William : Atsuyo et Akiko’s fun children tees and accessories. Mom can wear them too -I do

Great news for Little Fashion Gallery  who has been chosen as the exclusive e-tailer of H&M’s much anticipated ‘All for Children’ collection, which launches on the site on 18 October 2012. Commenting on the news, Marie Soudré-Richard, Little Fashion Gallery’s founder says, “We feel very privileged that H&M has chosen us as the exclusive e-retailer for this very special collection. They felt that as a business, Little Fashion Gallery has a reputation

Suoak is a New York based “contemporary brand dedicated to the young modern family”, that launched  at Playtime New York last August. The collection counts about 40 pieces, all in cotton (gauze, voile, jersey, velvet, corduroy), designed and produced in the USA. Suoak is the native name of the founder, Elly Geana-Park,

It took over 2 months to create this beautiful Tyrol catalog, composed of 42 illustrations by Nadia Bignon & Nathalie Blanzat. Hard work – nice result!

Cube on Cube is a modular concept that stimulates creativity. No tools needed: cylinders connect the blocks. All you need is a bit of space, the love for building/assembling and your imagination.It can be a desk, a bar, a bench or a bed or who knows!

I don’t know for you, but here in London it’s boots time already! Here’s a selection from Kidsen, Clotaire and Elias & Grace.

Photo Melanie Rodriguez, Set Design Gwenaelle Royer, Make-up and Hair Morgane Goupy.

Sadie is a smart and creative child. She loves to draw and read. She could read up to 300 pages a day, no kidding. Efi Latief her mother is a Graphic Designer, owner of eco friendly clothing line Tomat.