• Mood of the day Products

    Otsuki Sama, the majesty of the moon

    Original textile designs, linen, bags, stationary, ceramics : Otsuki Sama‘s collections are made  by hand by French designer Valérie Bast Laudier, either in her studio, or manufactured by skilled artisans in Lyon and Paris. Each item has…

    October 2, 2013
  • Mood of the day Products

    Have you heard of Treehouse?

    Founder of Sweet William, Bronagh Staley always spots the new and most interesting childrenswear brands on the market. This season, she selected TREEHOUSE, the baby collection of Belgium designer Anja Schwerbrock.…

    October 1, 2013
  • Business Culture

    My Kidsy : Activities made easy

    Interview with Yasmine Mamoudieh, the visionary and ambitious founder of MyKidsy.com, a website with a new and innovative approach in helping parents finding trusted courses for children in their neighborhood and to support children’s…

    September 30, 2013
  • Products Retail - Windows

    F/W looks by Elias and Grace

    Where do Kate Moss ,Mila Jovovich, Jude Law, Jools Oliver or Megan Fox shop for their children? At Elias and Grace, the gorgeous kids store located in Primerose Hill, where many cool Brit celebrities live.…

    September 27, 2013
  • Mood of the day

    Christian Lacroix for Petit Bateau

    New in the catalog of collaborations : Christian Lacroix + Petit Bateau. Petit Bateau and the Opéra national de Paris have joined forces to produce a capsule collection designed by Monsieur Christian Lacroix. The fruits…

    September 25, 2013
  • Mood of the day

    New kids brand on the block : Velveteen

    Made out of soft, hand dyed and block-printed fabrics, Velveteen reinvents a repertoire of classic and sophisticated silhouettes for children up to 6 y old. Based in Hong Kong, this young brand launched in 2012 exhibited…

    September 24, 2013
  • Photography

    Children’s photography : Emilie Vercruysse

    Fun, fantasy and splashes of crazy colours are the main ingredients in the work of Belgian photographer Emilie Vercruysse. Very Belgium one could say. The campaigns she did for childrenswear brand Morley were very successful, widely…

    September 21, 2013
  • Photography

    “Spirited” by No Added Sugar

    No added sugar‘s new campaign was shot  by  Sandra Freij, a photographer chosen for the underlying darkness present in her pictures.  ‘’The Autumn Winter story is a, tongue in cheek, chilling tale entitled Spirited“.  Shot…

    September 19, 2013
  • Retail - Windows

    New Kids store in Paris!

    New in Paris! Centre Commercial Kids, a 90 sqm space dedicated to children from 0 to 14.  The store features a selection of beautiful childrenswear, accessories and toys that combine local craftmanship and ecological materials. All our…

    September 17, 2013