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Atsuyo et Akiko Love Love Love!
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Kids Underwear by Goat Milk
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Coup de Coeur for Oyu Moyu
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Numbers+Stripes Bob&Blossom
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A London PR Firm

 

 Sarah Hand and Bridget Jacottet -  Above, products from Kidsen

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Bridget Jacottet and Sarah Hand are the two founders of London PR agency SAIBR for aspiring family brands – from birth and beyond. Their clients include Kidsen, the UK’s first Scandinavian children’s retailer and the National Youth Ballet of Great Britain. I was impressed by SAIBR PR Agency from the day I received their first emails, promoting their clients. I embarked in an informal conversation with the talented pair… 

How long have you been in the children’s industry?

We have been working in PR for 30 years between us and we have worked across a broad spectrum of clients such as John Lewis, Waitrose, Kellogg’s, Robinson’s, National Youth Ballet and Green Baby. We started SAIBR PR in February 2011 so it’s still our new baby.

What are your favourite cities in the world and why?

Bridget – For me it’s Paris and the cobbled streets of Le Marais. My guilty pleasure is the hotel Pavillon de la Reine. I love walking around the Jewish area eating falafel and watching people go by. I also love French children’s clothes shops.

Sarah – If I didn’t live in London I would definitely head for New York. I feel like I’m stepping into a film set every time I go! I love children’s boutique Sweet William it sells the most adorable things.

Have you seen interesting/new children’s stores that you liked recently?

We love Scandinavian children’s store Kidsen. The founder Corina is a master at finding beautiful things for kids. Little Acorns to Mighty Oaks is a new favourite find. It sells fab non toxic products for the whole family. As we represent family brands we are always peeking into shops!

An online destination, preferably children’s related, that inspire you?

We are inspired Divalysscious mums a New York mums trends and Events inspired site, it is so New York and glamorous it’s very inspiring for us.

A magazine, preferably children’s related, that you like to follow?

We relish looking at the photography in Milk Magazine. It’s great and you never tire of it.  Angels and Urchins is an outstanding guide for London’s parents – it’s a very cool publication and is full of fantastic, finds for children.

What inspires you at the moment?

The power of twitter and how it is unites and helps brands, mums, press in fact everyone! It’s fantastic for finding things out, sharing and speaking directly to journalists and bloggers.

The interesting places in the area where you live?

 Sarah – I live in Kensal Green which is buzzing with new shop, bar, restaurant and deli openings. It has the oldest English Cemetery still in use, The Lexi Cinema which has a great kids club, the best flower shop in London Scarlet and Violet and of course Kidsen…you can’t go wrong!

Bridget – I live in Crouch End and it’s a hub for little boutiques and independent shops. It’s great for families as there are lots of parks including Stationers with a new big fort! I love Virgin gym as it has a brilliant creche for the kids and Dunnes the big family run bakery which is great for traditional cakes and bread including current bun men!

Your favourite place for family holidays?

Kent coast covering Camber Sands, Dungeness, Rye, Tenterden. So beautiful and eerie with lots to do for little people. Alderburgh, Suffolk is another favourite spot. It’s worth a visit if only for the famous Alderburgh Fish and Chip shop!

Your perfect Sunday?  A lie in would be nice followed by the Sunday papers but that hasn’t happened for a long time ! Failing that watching the kids play in Golders Hill Park followed by a big roast with lashings of ice-cream and a film!


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Carmen, 8 years old – Vigo, Spain

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Sonia Alonsodescribes her daughter Carmen as “a girl who loves to sew & to draw, who is also very friendly & responsible with homework”. We all want kids like that! While carmen is drawing and sewing, Sonia can focus on her well documented website  about kid’s fashion, called menuda moda.

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Mummy, what a long neck you have!

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Christian Tagliavini, Dietmar Noble gallery, London.

www.diemarnoblephotography.com

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Formidable Family Ings – London

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Simon IngsMelina Michael and their two daughters Elive (7) and Lula (4) live in Mayfair (London, UK), in a small but very luminous apartment full of  art, toys and wonders.

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Picks of the week

 

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1. Desirable hats by Moody and Farrell  – 2. Satchel chair by Woodernity  - 3. Fun drawings by Iris –  4. Stools by Alp  - 5. Paintings by Paula Carleton Evans - 6. Book “Coco in Paris” (released this month), Photographs Stephanie Rausser, Doll by Jess Brown

 

 

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Stiff Upper Lip

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Naif number 11  - Photographs Raquel Reina from “Stiff upper lip”

- Style Aixea Villareal – Very British!

Models ERIC, RUTH, ROSE from SUGAR KIDS models agency.

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Oona Carysse, 4 Years old – New York, USA

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I welcome two ladies with delicious names today. Oona is a highly spirited trilingual kid  filled with curiosity. She loves her Isadora Duncan dance class, anything to do with a pool, playing at the park with her friends, and drawing monsters and rabbits. Jeanne Omlor her mother is an artist, actress and author of  www.bellissimakids.com.

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Noeuf, quoi de neuf (what's new)?

Beautifully designed, with a touch of humor and poetry, the fourth edition of Noeuf Catalog welcomes new designers including Waddler, New Generals, La petite Luce, Aden & Anaïs, Wee Gallery, Rosie Flo, and Troussellier. These brands  have been carefully selected for their  “savoir-faire” and for their original, creative high quality products. Some of the best sellers among the new labels are  Waddler, La petite Luce, and NUNUNU…Take a look here.



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Simple & well designed shoes, a click away

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I was very happy to discover Life and soles, an e-store that focuses on simple and well designed shoes. Based in Vancouver, Canada, Life and soles was founded by Laura Falconer and launched only a few months ago.

Laura tells us more about her love for shoes and other things…

When did you start your e-store? 

We went live for business in July 2011

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How did the idea of the e-store come to you? 

I’ve always loved shoes and as my daughter began to walk I began hunting for quality, unique, great looking footwear for her. Pretty quickly I learned that shopping with a toddler isn’t easy and I’ve always been a keen online shopper so I headed to the web. I noticed there was an absence of a one-stop-shop for kids footwear, lots of stores do clothes and shoes but it was hard to find any that focused solely on great shoes. I’ve been a graphic/web designer for 11 years so it seemed like a simple solution to set up my own store!

What brands do you carry ?

We carry: Converse, Native Shoes, Livie & Luca, Havaianas, Keep, Salt Water Sandals, Hunter Boots, BabyLegs warmers and socks, Fore!! Axel & Hudson hats. I love all of the brands we carry because I’m passionate about good shoes and good design so I make sure only to stock brands that I would be happy for my own daughter to wear. Native and Keep have been very successful which I think is due to their well-made, unique and simple design. They’re also both companies that care about the ethics of how their footwear is made. I have a particular soft spot for Native because they’re a Vancouver based brand! The BabyLegs leg warmers have also been selling well, they’re such a useful item that looks adorable.

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What children’s trade shows do you visit?

None so far! I’ve focused primarily on trade shows featuring the footwear I hope to stock such as KnowShow and The Vancouver Shoe Show. Now that we’re up and running I’ll be planning visits to children’s trade shows.

Where are your customers from?

Right now we’re 60% Canada, 30% US and the rest of our sales coming from the UK/Europe. Our marketing push at the moment is to expand our reach to the UK, Europe and Australia.

Is the business how you were expecting it?

It’s actually better than I expected! I work 4 days a week as a graphic designer, raise my two year old daughter and run the business in the time that’s left. I was very concerned that the work involved would be too much. Fortunately my husband is also a graphic designer and works in an advertising firm so he’s great at helping out (he built the face of the online store) and is a good sounding board for ideas. Sometimes it’s hard to juggle everything and I get frustrated because I have so many plans for the store and so little time but I love Life & Soles and find it very satisfying to strive to make the shop the best that it can be and offer a great service. I’ve learned so many new things and I’ve found it fun to face a completely new challenge. Plus I adore shoes, every time new stock arrives I’m in heaven!

What shoes were you wearing when you were little? Any brand or particular trend that stayed with you?

Clarks, always! Every time I needed new shoes my mum would take me to the local shoe shop in the small Scottish town where I grew up and have my feet measured. I’m pretty sure the only brand they stocked was Clarks. My favourites were a pair of simple, red, mary-janes with 3 petal shaped cutouts over the toes.

 

Laura and her daughter on the beach…

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What would you say about the general economical climate in your country?
Canada didn’t seem as badly affected as some countries by the recession and Vancouver in particular seems to have continued to thrive.

What are your favorite cities in the world and why?
Vancouver because it’s been my home for 8 years now and it’s a beautiful place to live. Edinburgh because my husband and I are Scottish born and bred and we met while both attending University in Edinburgh, we lived there for 10 years before moving to Vancouver. Perth in Western Australia because my family emigrated there some years ago, I see it as a second home. In Perth I love the heat and how massive and blue the skies there are.

Have you seen interesting/new children’s stores that you liked recently?
I recently came across Cool Kids NYC online and think it’s great: www.coolkidsnyc.com

What is your favorite children’s store in your own city?
Dandelion Kids on Commercial Drive. It’s in my neighbourhood and they stock beautiful products.

Your favorite online destinations, related to children?
A friend recently pointed me to the Oh Joy! Baby blog and I’m addicted (ohjoy.blogs.com) I also like to think that some day I’ll have the time to get my sewing machine out and follow some of the amazing online tutorials for kids clothes : www.craftinessisnotoptional.com and www.prudentbaby.com

 


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Mademoiselle a Soho

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Mademoiselle a Soho is a children’s label created by Alexana Bussenault and produced in Bucharest, in a family owned sewing shop. Born in Romania, Alexana lived in Paris before the whole family (her, her husband and their two boys) moved to New York  in 2008.

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Home sweet home

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This is my (new) home sweet home…

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This is your book

Chicago Graphic Artist Ryan Maconochie just launched this unique modern baby journal called “This Is Your Book

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Click here to flip through the pages of This is your book
Click here to order the book on Amazon
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