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Goat Milk
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Bob & Blossom

Company profile : Ada Ada


Brand name Ada Ada - Company name Ada Ada- Baby and Kids fashion

Date of creation 2009

Country of origin Israel / USA – Country of production Portugal

Name of the founders Ada & Miriam Bernstein

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Anya, 6 years old – St Petersburg FL, USA


Asking Surya, auhtor of  weegallery.com about her daughter Anya’s personality, she gave me a very simple answer : “Anya has loved and drawn pigs ever since she could hold a pencil!”. A happy day to pigs !

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Upper East Side's Pachute



Sharone Komoroff opened Pachute on May 2nd 2010. It’s a small boutique , about 400 square feet/35 m2, with a beautiful assortment of carefully selected brands : Oeuf, Nico Nico, Lamantine, Egg, Atsuyo et Akiko, Tane’ and Jess Brown. Pachute carries jewelry and women collections as well, like Ivan Grundahl, Pas de Calais and 120% Lino. Before opening Pachute Sharone was a sale representative for different clothing and accessory lines. Pachute in Hebrew means “simple”, which captures the philosophy of the store.  Sharone is very sensitive to texture, the way the clothing feel and she only chooses styles with soft high quality fabrics for both women and kids. This has always been a very essential while looking for clothes for herself and especially for her young kids, she wanted them wrapped only in soft, natural fabrics. She loves the energy of a store created by both moms and kids, the kids make it fun, less serious, more real

Pachute - 1582 First Avenue - New York NY 10028 - tel. (212) 7941260  - pachute.com


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Mimi'lou, what's new?


Mimi’lou is a poetic and whimsical brand of home décor items that was launched by Miriam Derville in 2005.  A graphic designer, Miriam worked 10 years as an art director for Givenchy, Guerlain, Hugo Boss, before creating Mimi’lou.  A she loved designing for her kids and started to turned her illustrations into wall decals. The range expanded quickly into textile, stationery, lamps and accessories. Since then, the brand has developed great collaborations with well-know companies like Habitat, Paul & Joe, Monoprix

NEW! Mimi’lou is now available at ABC Carpet & Home, New York.


What do boys like about Mimi Lou? Boys love to play with our stickers… like with our ‘A L’Aventure’ removable wall boarder for example, boys can imagine themselves pirates and put money in the treasure box, hang a batman in one corner of the room. The possibilities are endless! - What do girls like about Mimi Lou? The neon pink stars… what is better that pink when you are a girl? They also love to chose and help their mum put their décor in their room, fun time together!” 



The world map is brilliant and beautiful. I is made to play with and offer a multitude of possibilities to create different stories and learn at the same time. It comes with more than 50 dots with the names of capital cities, flags, animals, symbols. Children will learn the different capital cities in the world  and place them on the map, they will have fun putting the Eiffel tower in Paris, the pyramid in Egypt and so on..




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Queenliness revisited


“In the series “Existing in Costume”, Chan-Hyo Bae has chosen the iconography of queenliness to express his feelings as an Asian immigrant. He dresses in period costumes and photographs himself as unidentified members of English aristocracy from the 13th to 19th centuries (all the works are untitled). His self-portraits mimic women monarchs only and are an examination of gender, power, race, and class.

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Jenna & Olive – The style icons who made my day

Creative director and President of J Crew Jenna Lyons with son Beckett.

Photos Martine Fougeron.

Click here to read the full article about Jenna Lyons in NY Mag.


Olive in her Sunday Best, wearing authentic 70s shirt and 80′s hairslide from Porte de Clignancourt, Paris. Denim shorts from Pop Up Shop, lame leggings from Wild.
The photograph for me is all about Olive taking her great grandmas heirloom handbag out for the very first time and knowing that she is holding something
to treasure” comments Ashlyn, her mother.

Olive reminds me of Annabel Cotton interpretated by Mia Wasikowska in Restless, the Gus Van Sant movie. In every scene, Annabel appears in the most delicious outfits.

Click here to read a full interview of Olive.

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Small, thinking BIG

The famous e-store Smallable is expanding, launching a multilingual version of the site, as well as So-Small, a platform dedicated to private sales.

Photos from Smallable magazine number 10.

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Paris Photo – Last year’s favourite


I am getting ready for another visit at Paris Photo in November. An annual rendez-vous that I wouldn’t miss at any cost. This made me remember one of the artists I liked very much last year, and that I totally forgot to mention on Pirouette.  Never too late.

Nelli Palomaki was born 1981 in Forssa, Finland. She recently graduated from the London College of Communication (MA in Photography). Nelli lives and works in Isnäs, Finland and London, UK.

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New e-store, made in Switzerland



Name of the e-store: Boutikids.ch

Country: Switzerland

Date of launch: September 16, 2011

Name of the founder: Inga Aellen & Daniela Raia. Inga is mother of 4 year old twins — Jan and Sven. She worked in marketing & communication, sales and brand management for luxury brands. “The last 11 years I worked for the watch industry. Even before I was pregnant I knew that when the time came to have kids, I would like to venture out on my own in order to be more flexible with my time and have more time for my kids. The idea of bringing colorful, funky and original brands to Switzerland was born when my boys were born and I could not find these type of clothes easily accessible on the Swiss market. When the project was quite well off the ground, I asked Daniela”. Daniela is mother of 4 year old Hugo. She worked in administration and co-runs a headhunting agency. 

Categories covered: Kids clothes 0-12 years, toys, small pieces of furniture (like shelves), decoration articles, shoes, accessories

Brands carried: Katvig, Norlie, Cayole, Kalimba, Sebra, Little Duckling. Next month we will introduce Smafolk and then 3 other new brands from Scandinavia during the launch of Spring/Summer “012 collections.


How far do you ship? We will ship any where in the world. We’re now working on offering our foreign customers preferential rates for shipping.

In what is Boutikids different from what’s already existing ? The main point of difference are the brands we carry in Switzerland —mainly Nordic brands that are not well know if Switzerland (Katvig, Mini Rodini, Sebra, Norlie). We want kids to look like kids and not mini adults. We would like to offer the Swiss customers a little more than pink, blue, navy blue or grey clothes for their kids. We promote independent, small brands like Cayole or Kalimba. On top of this our benchmark for the site are large online concept stores and this is the direction that we would like to develop in. We offer a wide selection of products, gift wrapping and easy returns as we know how frustrating it is not to be able to return a product.  

What products or brands have been particularly successful so far ? Kalimba plush toys, Mini Rodini Lanchaster Coat, Katvig Cottonwear, especially the hats and scarfs.

Can you tell us something about the Swiss market ? 
Some facts : the volume of online shopping in Siwtzerland increased from 4,24 billion CHF in 2006 to 5,87 billion in 2008. Despite the economical crisis, online sales reached  6 billion in 2009”. Swiss parents spend on an average 800-1000CHF per month on their first child.
Our analysis : The Swiss are a traditional nation, however they do see a lack of original products in the mid priced segment. They appreciate quality and are very environmentally conscious. Online shopping is still not as big as in
other European countries but growing. There are only a few online shops for kids offering original, design oriented and unique products. Most of these sites have a very limited assortment of products.
Thank you Inga and Daniela for taking time to give us insight about boutikids and about your the online business in your country 


Left, Daniela and Hugo – Right, Inga, Jan and Sven


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Nina, 6 & Tor, 4 years old – Nairobi, Kenya


Erin Allan contacted me about Toto Knits, the brand of ethically made knitwear for children that she founded in Nairobi. A good occasion to discover how it is to live in the capital of Kenya. I learned that Nina loves art- especially drawing and recycled/found crafts and that Tor professes to love snakes but jumps a mile whenever he sees one (“which is as we want it with many deadly species found locally in Kenya” adds Erin).

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Photography crush – big time…


I got very excited when came through the photos of Joanna Paterson. There is a real energy in her work, somethink that we would call “dejante” in French, meaning a cool madness, something totally fresh and different from many things we’ve seen recently.

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An e-store for Kidscase!

Kidscase is a small, indie company, founded in 2000 in Amsterdam, The Netherlands, by Jacqueline van Nieuwkerk and Merel Verbrugge. Simple fashion-forward style, love for clever details, an very good quality, edgy colour combinations are the key points that made the brand a success.  The brand participates to the cool trade shows (Playtime, Bubble, Kleine Fabriek) and the collection is represented in Belgium, Spain, Denmark, Sweden, Italy, France, Germany, United Kingdom and Japan. Good news : it is now also available directly from the brand’s own e-store www.kidscase.com/webstore.



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