Goat Milk
Dandy Star

Noeuf, quoi de neuf (what's new)?

Beautifully designed, with a touch of humor and poetry, the fourth edition of Noeuf Catalog welcomes new designers including Waddler, New Generals, La petite Luce, Aden & Anaïs, Wee Gallery, Rosie Flo, and Troussellier. These brands  have been carefully selected for their  “savoir-faire” and for their original, creative high quality products. Some of the best sellers among the new labels are  Waddler, La petite Luce, and NUNUNU…Take a look here.

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Simple & well designed shoes, a click away


I was very happy to discover Life and soles, an e-store that focuses on simple and well designed shoes. Based in Vancouver, Canada, Life and soles was founded by Laura Falconer and launched only a few months ago.

Laura tells us more about her love for shoes and other things…

When did you start your e-store? 

We went live for business in July 2011

How did the idea of the e-store come to you? 

I’ve always loved shoes and as my daughter began to walk I began hunting for quality, unique, great looking footwear for her. Pretty quickly I learned that shopping with a toddler isn’t easy and I’ve always been a keen online shopper so I headed to the web. I noticed there was an absence of a one-stop-shop for kids footwear, lots of stores do clothes and shoes but it was hard to find any that focused solely on great shoes. I’ve been a graphic/web designer for 11 years so it seemed like a simple solution to set up my own store!

What brands do you carry ?

We carry: Converse, Native Shoes, Livie & Luca, Havaianas, Keep, Salt Water Sandals, Hunter Boots, BabyLegs warmers and socks, Fore!! Axel & Hudson hats. I love all of the brands we carry because I’m passionate about good shoes and good design so I make sure only to stock brands that I would be happy for my own daughter to wear. Native and Keep have been very successful which I think is due to their well-made, unique and simple design. They’re also both companies that care about the ethics of how their footwear is made. I have a particular soft spot for Native because they’re a Vancouver based brand! The BabyLegs leg warmers have also been selling well, they’re such a useful item that looks adorable.

What children’s trade shows do you visit?

None so far! I’ve focused primarily on trade shows featuring the footwear I hope to stock such as KnowShow and The Vancouver Shoe Show. Now that we’re up and running I’ll be planning visits to children’s trade shows.

Where are your customers from?

Right now we’re 60% Canada, 30% US and the rest of our sales coming from the UK/Europe. Our marketing push at the moment is to expand our reach to the UK, Europe and Australia.

Is the business how you were expecting it?

It’s actually better than I expected! I work 4 days a week as a graphic designer, raise my two year old daughter and run the business in the time that’s left. I was very concerned that the work involved would be too much. Fortunately my husband is also a graphic designer and works in an advertising firm so he’s great at helping out (he built the face of the online store) and is a good sounding board for ideas. Sometimes it’s hard to juggle everything and I get frustrated because I have so many plans for the store and so little time but I love Life & Soles and find it very satisfying to strive to make the shop the best that it can be and offer a great service. I’ve learned so many new things and I’ve found it fun to face a completely new challenge. Plus I adore shoes, every time new stock arrives I’m in heaven!

What shoes were you wearing when you were little? Any brand or particular trend that stayed with you?

Clarks, always! Every time I needed new shoes my mum would take me to the local shoe shop in the small Scottish town where I grew up and have my feet measured. I’m pretty sure the only brand they stocked was Clarks. My favourites were a pair of simple, red, mary-janes with 3 petal shaped cutouts over the toes.


Laura and her daughter on the beach…


What would you say about the general economical climate in your country?
Canada didn’t seem as badly affected as some countries by the recession and Vancouver in particular seems to have continued to thrive.

What are your favorite cities in the world and why?
Vancouver because it’s been my home for 8 years now and it’s a beautiful place to live. Edinburgh because my husband and I are Scottish born and bred and we met while both attending University in Edinburgh, we lived there for 10 years before moving to Vancouver. Perth in Western Australia because my family emigrated there some years ago, I see it as a second home. In Perth I love the heat and how massive and blue the skies there are.

Have you seen interesting/new children’s stores that you liked recently?
I recently came across Cool Kids NYC online and think it’s great: www.coolkidsnyc.com

What is your favorite children’s store in your own city?
Dandelion Kids on Commercial Drive. It’s in my neighbourhood and they stock beautiful products.

Your favorite online destinations, related to children?
A friend recently pointed me to the Oh Joy! Baby blog and I’m addicted (ohjoy.blogs.com) I also like to think that some day I’ll have the time to get my sewing machine out and follow some of the amazing online tutorials for kids clothes : www.craftinessisnotoptional.com and www.prudentbaby.com


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Mademoiselle a Soho


Mademoiselle a Soho is a children’s label created by Alexana Bussenault and produced in Bucharest, in a family owned sewing shop. Born in Romania, Alexana lived in Paris before the whole family (her, her husband and their two boys) moved to New York  in 2008.

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Home sweet home


This is my (new) home sweet home…

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This is your book

Chicago Graphic Artist Ryan Maconochie just launched this unique modern baby journal called “This Is Your Book

Click here to flip through the pages of This is your book
Click here to order the book on Amazon

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Handmade (Charlotte) Rachel


This small and lovely collection has been created in exclusivity by Rachel Faucett for Anthropology.

Rachel is the author of addictive blog Handmade Charlotte and a mother of five. How she can achieve all this, I am not sure and Rachel doesn’t have an explanation either. Natural efficiency and boosted energy I guess…

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Bodie and Fou, chez vous

I you love decor and lifestyle rare finds but don’t know BODIE AND FOU, you have something to discover today! It started as a blog and e-store and it is now a also a mail order catalog. I had fun flipping through the pages
yesterday, comfortably installed on my couch, thinking how much I love touching paper and how little time I spend on the ipad (anyways colonized by my children, full of dirty finger marks)…
Co-founder of Bodie and Fou, Karine Kong comments : “We launched BODIE and FOU in 2005 and the company has grown organically year on year mostly via PR, word of mouth, our VIP Enews and great support and repeat orders from our customers. Launching a mail order catalogue has been on our wishlist for a few years but it is an expensive way to market a company and fairly risky for a small company like us so although we were willing to take the risk, We wanted to make sure we would do it when the time was right and the time was right for us this year for a number of reasons which amongst others including a great community of people who really interact with us on Facebook, Twitter or via the blog and support us.
I’m hoping this will be a success because it was very rewarding to work on it and translate the BODIE and FOU lifestyle and community feel we get from our customers onto a 32 page catalogue.
We’ve printed 50,000 copies which are being sent to our existing customers and to a cold list (i.e. list of people who never heard of BODIE and FOU but hopefully will be seduced by our catalogue).”
Will the catalog reach UK and French customers or will you send globally?
As this is our first one, we are only shipping the catalogue to UK customers but a digital version is available for Int’l customers here  and we enclose a copy of the catalogue to all int’l orders leaving our warehouse which is about 15% of all our orders.
Your absolute favourite items in the catalog ?
Tricky, everything we choose is what we would have in our homes and I have actually a lot of BODIE and FOU designs at home but my top 3 are:
Mima Le Chat (to be seen here), my white Urbanears headphones (here) because they’ve changed my morning runs for the better and the Rabbit lamp (here) which was supposed to be for Mila’s bedroom but has find the perfect place in our lounge.
What are your daughter Mila’s choices?
Besides getting the rabbit lamp in her bedroom, she chose the Friends of Violet poster (here), the Nelly print and Le Chat print (here) for her bedroom. She also has a white ball chair which we use in the garden during the summer (here).
Your husband’s selection?
Steve is from New-Zealand so the New-Zealand Type map print was high on his list (here), the cognac glasses that he shows off every time we have friends around (here) and the Paulistano chairs we have in our lounge (here).
Click here to read an interview of Elodie Kong (Karen’s sister and co-founder of Bodie and Fou) with daughter Lily
Click here to subscribe to Bodie and Fou’s newsletter and get a 10% discount on your catalog orders.
 Click here to request your copy of the catalog.
Happy Bodie and Fou Christmas shopping!
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Company profile : Ada Ada


Brand name Ada Ada - Company name Ada Ada- Baby and Kids fashion

Date of creation 2009

Country of origin Israel / USA – Country of production Portugal

Name of the founders Ada & Miriam Bernstein

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Anya, 6 years old – St Petersburg FL, USA


Asking Surya, auhtor of  weegallery.com about her daughter Anya’s personality, she gave me a very simple answer : “Anya has loved and drawn pigs ever since she could hold a pencil!”. A happy day to pigs !

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Upper East Side's Pachute



Sharone Komoroff opened Pachute on May 2nd 2010. It’s a small boutique , about 400 square feet/35 m2, with a beautiful assortment of carefully selected brands : Oeuf, Nico Nico, Lamantine, Egg, Atsuyo et Akiko, Tane’ and Jess Brown. Pachute carries jewelry and women collections as well, like Ivan Grundahl, Pas de Calais and 120% Lino. Before opening Pachute Sharone was a sale representative for different clothing and accessory lines. Pachute in Hebrew means “simple”, which captures the philosophy of the store.  Sharone is very sensitive to texture, the way the clothing feel and she only chooses styles with soft high quality fabrics for both women and kids. This has always been a very essential while looking for clothes for herself and especially for her young kids, she wanted them wrapped only in soft, natural fabrics. She loves the energy of a store created by both moms and kids, the kids make it fun, less serious, more real

Pachute - 1582 First Avenue - New York NY 10028 - tel. (212) 7941260  - pachute.com


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Mimi'lou, what's new?


Mimi’lou is a poetic and whimsical brand of home décor items that was launched by Miriam Derville in 2005.  A graphic designer, Miriam worked 10 years as an art director for Givenchy, Guerlain, Hugo Boss, before creating Mimi’lou.  A she loved designing for her kids and started to turned her illustrations into wall decals. The range expanded quickly into textile, stationery, lamps and accessories. Since then, the brand has developed great collaborations with well-know companies like Habitat, Paul & Joe, Monoprix

NEW! Mimi’lou is now available at ABC Carpet & Home, New York.


What do boys like about Mimi Lou? Boys love to play with our stickers… like with our ‘A L’Aventure’ removable wall boarder for example, boys can imagine themselves pirates and put money in the treasure box, hang a batman in one corner of the room. The possibilities are endless! - What do girls like about Mimi Lou? The neon pink stars… what is better that pink when you are a girl? They also love to chose and help their mum put their décor in their room, fun time together!” 



The world map is brilliant and beautiful. I is made to play with and offer a multitude of possibilities to create different stories and learn at the same time. It comes with more than 50 dots with the names of capital cities, flags, animals, symbols. Children will learn the different capital cities in the world  and place them on the map, they will have fun putting the Eiffel tower in Paris, the pyramid in Egypt and so on..




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Queenliness revisited


“In the series “Existing in Costume”, Chan-Hyo Bae has chosen the iconography of queenliness to express his feelings as an Asian immigrant. He dresses in period costumes and photographs himself as unidentified members of English aristocracy from the 13th to 19th centuries (all the works are untitled). His self-portraits mimic women monarchs only and are an examination of gender, power, race, and class.

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