Photo&Video – No Added Sugar

Coming back from Artissima in Turin and going to Paris Photo later this week, my head is all around photography. This is a good occasion to share the work of Joanna Paterson for British childrenswear brand No Added Sugar.  This story could be associated with a neo-realist movie by Pasolini or Antonioni. The loose blurry style creates a visual link with the short movie Joanna shot simultaneously, that can be viewed here. It’s beautiful, fun and different. Enjoy!