Photo&Video – No Added Sugar

web_Screen Shot 2012-07-10 at 17.14.57

Coming back from Artissima in Turin and going to Paris Photo later this week, my head is all around photography. This is a good occasion to share the work of Joanna Paterson for British childrenswear brand No Added Sugar.  This story could be associated with a neo-realist movie by Pasolini or Antonioni. The loose blurry style creates a visual link with the short movie Joanna shot simultaneously, that can be viewed here. It’s beautiful, fun and different. Enjoy!

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