Photo&Video - No Added Sugar

Coming back from Artissima in Turin and going to Paris Photo later this week, my head is all around photography. This is a good occasion to share the work of Joanna Paterson for British childrenswear brand No Added Sugar. This story could be associated with a neo-realist movie by Pasolini or Antonioni. The loose blurry style creates a visual link with the short movie Joanna shot simultaneously, that can be viewed here. It’s beautiful, fun and different. Enjoy!

Florence Rolando

Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.

Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).

Now Florence runs Energy Therapy Porto @enrgy_therapy_porto

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