Where do Kate Moss ,Mila Jovovich, Jude Law, Jools Oliver or Megan Fox shop for their children? At Elias and Grace, the gorgeous kids store located in Primerose Hill, where many cool Brit celebrities live. The boutique opened in 2004, the e-store in 2009 and in 2012 the brand Miller was born, launched by Elias and Grace owner Nickey Thrussell.
Celebrities doesn’t necessarily mean bling and luxury logos. Here we are talking about understated London coolness, a bit different from the Hollywood stereotypes ;-). That what makes Elias and Grace so precious. The selection offers beautiful clothes that respect children, look like them, reflect their personalities, allow them to be themselves in style.
Miller is available at the store, online as well as in about 25 great stockists around the planet. In about a month Elias and Grace will have a brand new website (we’ll post about it when ready!).
Meanwhile here’s some looks that mix label such as Bellerose, Bonton, Marni, Simple Kids, Noro, Petit Bateau, Chloe with shoes by Pepe and Pom d’Api.
Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children’s market. A fantastic resource for children’s fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
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