10 picks from Vida kids’ press day

Introducing Pirouette's new London contributor Louisa Rowland. Vida Kids AW19 Press Day was a perfect reflection of our eco-organically aware and concerned times – fully caffeinated tea and sugared biscuits were replaced with Can0 Water and Pink Lady apples and press releases,…

The Nature of Business: BOBO CHOSES (Kid’s wear magazine Vol.48)

It's always hard to get your head around the spring/ summer collections dropping amongst the snow showers in mid-February. But that said the fresh visuals provide hope for a warmer future. Bobo Choses recently launched their first drop of the To Make a Garden SS19 collection. I…

Show Report: Playtime Paris #24 SS19

The 24th edition of Playtime Paris was an expansive show with a large range of new and existing brands to try and see. Whilst the show was jam packed with some great collections it was also incredibly hot! Playtime Paris #24 saw an increase in super stands, super strong…

Store Collaboration: Smallable x Isetan – East meets West in Tokyo & Paris

It's wonderful to see French concept-store Smallable and Japanese department store Isetan join forces to promote the best of Japanese and European children's fashion. Starting March the 14th and running until April the 4th, 2018 Isetan will welcome 
a Smallable pop-up shop in…

“A children’s company helping children….isn’t that just logical?” a little goes a long way!

A while back Tina Tuchinda replied to a question I posed about her company donating a proportion of all sales to support abused & neglected children. Tina's answer , really struck a cord. ... "A children’s company helping children….isn’t that just logical?". Yes, it makes so…

As Gucci commits to going fur free we share some great Faux Fur in kid’s fashion #CoupDeCoeur AW17

It was big news from luxury Italian label Gucci last month when they announced their plan to stop using fur from 2018. It may be almost 30 years since PETA started campaigning against the use of fur in fashion but according to animal welfare campaigners, this is a huge 'game…

Bobo Choses

Brand name : BOBO CHOSES Company name : BOBO CHOSES S.L Website : www.bobochoses.com Date of creation : 2008

21st edition of Playtime Paris AW17 : Show Report

Walking the aisles of Playtime Paris AW17 felt like a welcome escape to the noise of the current climate. It was very encouraging to take in the creative energy, exceptional design and celebrate a bit of diverse creative thinking. The 21st edition of Playtime Paris was special…

Children’s Brands in New York : 12 great names showing at Hudson Studios

This group of twelve brands - among the most beautiful and respected names in children's fashion, have decided to join forces and show at the Hudson Studios, NY from February 12th till 14th. Atsuyo et Akiko , Bobo Choses, Makie, Goat Milk, Lucky Fish, Jess Brown, Tamar…

Is Kidswear Declined Into Adult’s The Way To Go?

There was a time when adult brands were launching their own kids lines, one after the other : Dolce & Gabbana, Stella McCartney, Burberry, Chloé, Marni, etc. The opposite model - "mini-me" going to "maxi-me"  - is a more recent trend, as a bunch of cool brands show us:…

Une Baguette A Paris, a Bobo Choses / Le Bon Marché’s Paris Collaboration

Bobo Choses presents Une Baguette a Paris, a collaboration for Le Bon Marché’s Paris! exhibition an exclusive limited edition sweatshirt and a tote bag inspired by the city of Paris. Simple comme une baguette!

Sweet William Brooklyn Sample Sale

Fans of Bobo Choses, Nico Nico, Boy + Girl, Popupshop, it's time to rush to Williamsburg for the great Sweet William sample sale!