It was big news from luxury Italian label Gucci last month when they announced their plan to stop using fur from 2018. It may be almost 30 years since PETA started campaigning against the use of fur in fashion but according to animal welfare campaigners, this is a huge ‘game changer’ in the fashion industry.
Of late we have seen a growing trend of exciting and elaborate faux fur outerwear in kid’s fashion from both the smaller and larger labels. So in light of this decision from the luxury giant of the fashion industry to commit to faux fur in the future we have compiled our favourite #CoupeDeCoeur Faux Fur pieces currently on the market for Aw17. In the process, we also find out why Gucci has made this historic move now.