Browsing Tag

children’s fashion

Business Interviews Trade Shows

KID’S HUB, Las Vegas.

November 26, 2018
Frederique Daubal - kid's hub las vegas by Playtime

Playtime’s latest offspring – Kid’s Hub, Las Vegas.

Playtime is heading West Stateside with a different show model to usual. Even the name has changed for this new location, KID’S HUB by Playtime. So why Las Vegas? And why the different model? We thought it important to find out more so we spoke to Sebastien de Hutten, Co-founder of The Playtime trade shows (Picaflor International) about this new venture and the current state of the children’s fashion market.

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Business Trade Shows

Show Report: Playtime Paris #24 SS19

July 9, 2018
Bobo choses - Playtime Paris #24 show report

The 24th edition of Playtime Paris was an expansive show with a large range of new and existing brands to try and see. Whilst the show was jam packed with some great collections it was also incredibly hot! Playtime Paris #24 saw an increase in super stands, super strong lifestyle sections and quality marketing gestures making for super brand awareness.

For this report we look at the Coming to America seminar, the balance between a no picture policy and immediacy of collection awareness, plus we share some Pirouette #CoupDeCoeur from the show.

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Brands Business

Store Profile: YOYA, New York City.

April 12, 2018
Cristina Villegas owner at Yoya store New York. Children's fashion and lifestyle.

Cristina Villegas opened children’s fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children’s fashion gem in the West Village, NYC that keeps customers coming back. We discover more about this ever evolving bricks and mortar in this YOYA store Profile.

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Business Trade Shows

Show Report: Playtime Paris #23 AW18

February 22, 2018

On arrival to the 23rd edition of Playtime it already felt super busy. It seems we keep seeing buyers and press arriving bright and early ready to go first thing on day 1 – maybe hoping to capitalise from fresh brains & fresh eyes. This was born out by the visitor figures, with Saturday hitting the top day, worth noting for brands. The show welcomed 7,654 professional visitors through the doors at Parc Floral and interestingly for the first time the international visitors outnumbered the french home crowd. Continue Reading

Formidable Family

Formidable Family Tuchinda

April 3, 2017
Tuchinda Family

Founder of Tuchinda Tina Tuchinda lives in New York with her husband (and business partner) Jay and their two boys Hunter and Harry. Tina was born in Korea but moved to the US during her early childhood. She studied fashion at Parsons school of design, with a background in womenswear. Since launching with their first collection for  FW13 Tuchinda has gone from strength to strength not only with their beautifully detailed design but also with supporting children through their ethos of childrenswear helping children. Continue Reading

Mood of the day

Interview Laia Aguilar – Founder & Creative Director of The Animals Observatory

March 1, 2017
Laia Aguilar interview

The Animals Observatory burst on to the scene last year surrounded with the sort of excitement and buzz reserved for rumours of a Kate Bush comeback. This is of course in large part due to the high regard the industry has for founder and creative director Laia Aguilar. We talk to Laia about her inspiration, life, super powers and the children’s fashion industry in a bid to discover a bit more about this curious mind. Continue Reading

Mood of the day Products

Velveteen SS17

February 27, 2017
Velveteen SS17

This spring summer sees new pastures green for Velveteen SS17 with their first ever presentation of both ladies and childrenswear. Get your cowboy boots at the ready as the Californian inspired label takes us on a gauchoesque journey across the open plains. Feminine lace, earthy tones and a flash of gold.

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Business Trade Shows

21st edition of Playtime Paris AW17 : Show Report

February 21, 2017

Walking the aisles of Playtime Paris AW17 felt like a welcome escape to the noise of the current climate. It was very encouraging to take in the creative energy, exceptional design and celebrate a bit of diverse creative thinking. The 21st edition of Playtime Paris was special for Pirouette blog with our first Pirouette ‘One to Watch’ awards at the show. In fact it couldn’t have been better timing with the introduction of the ‘New Now” space curated by the designer Deborah Sfez. Continue Reading

Mood of the day

Urban play : checks, stripes, tartan

October 11, 2010







” The gang make it a day of fun out on the streets of Shoreditch, kept warm by layering up in the season’s patterns of checks, stripe and tartan, and kept cool with a dose of hip city edge”. Photo Tim Marsella, Fashion Editor Ellie Lines – Sunday Telegraph Kids, Autumn/Winter 2010. The story features lots of Finger in the nose, Paul Smith, H&M, Gap Kids, Bonpoint, Diesel. Rock’n’roll !


Mood of the day

Paulina, 4 years old – New York, USA

October 11, 2010


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Paulina lives in New York; her mother Claudia is the correspondent for German ART magazine and creator of a new Baby-Care-DVD “Baby´s Home What Now?”that she introduced at Playtime New York last August.


What do you want to be when you grow up The first time my daddy asked me I wanted to be an umbrella, which is really silly. Now I want to be a big sister

What is your favorite famous person Princess Lillifee. My mom and my Omis (my grandmothers) got me a lot of Lillifee CD´s from Germany and I listen to them every day. Lillifee is a princess-fairy and she helps all her friends

What makes you happy Being at the beach

What makes you angry When I need to brush my teeth

Your favorite book Wave (by Suzy Lee) about a little girl playing with the waves

Your favorite film The Jungle Book with Mowgli and Baloo the Bear

Your favorite animal Lulu, my uncle Harry´s dog and the baby elephant in the zoo in Hamburg

Who chooses your clothes in the morning Mommy and I do it together

What is the piece you like the most from your wardrobe I love all my dresses and that they swing around when I am dancing

What is the next item you would like to get Pink sneakers, ballerina flats that make a clacking sound when I am walking



Your favorite children’s brands Bonpoint, Pink Chicken, Sailor Rose, Baby Bean, J Crew Kids

Do you buy a lot online for your children I unfortunately do, I buy a lot of stuff on Amazon. Books, the new bike helmet, the scooter…

What are the criteria you consider when you buy something for Paulina I like styles that are comfortable and childlike. I am not the biggest fan of outfits that make kids look like little grown-ups who love to follow every trend

Most precious item you bought for your child A vintage dark-blue coat

Best gift you gave for a child’s B-day Self-made Christmas calendar with a tiny gift for every day in December until Christmas Day

Items that you find hard to find Shoes that are childlike but still stylish and that do not have tons of glitter on it!

Favorite pieces in Paulina’s wardrobe The simple Pink Chicken cotton-dresses. Paulina wears them forever and in every season. With or without a t-shirt underneath. When they get a bit shorter they still look great with leggings

What travel plans do you have? We just got back from a trip to Germany to see our families – now we are ready for a vacation!


Bonpoint, Pink Chicken, Sailor Rose, Baby Bean, J Crew Kids