Bubble London, UK – Trade Show Report

 

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Another Bubble London, another consistent message from the exhibitors : they are very happy with their show. Is it because Bubble London is small? Because the UK buyers don’t travel much? According to a survey published by CWB, only 20% of them do their buying at overseas shows. It might be the combination of many elements, and whatever they are it is always pleasant to visit a show where people are happy and positive. At the entrance of Bubble, an exhibit by London store Kidsen, encouraging retailers to focus on strong windows/visual displays.

 

 

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Wallpaper is back, no doubt. It has become the main ingredient in stand’s decoration. Above, The Old rectory and P’tit Chic de Paris.

 

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A young man is wearing an Alpaca fur hat and sweater from Waddler, a brand created by his parents. Above his picture, the irresistible knits from Kidscase; below, the successful message tees and dresses from Dandy Star.  Each season, the brand comes up with fresh, exciting new products and graphics. Here below, Little Ducklings (very beautiful collection (their 3rd I think) – very attractive prices) and K for Keeps, a new comer at the show.

 

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It is sometimes a frustration to visit shows and not to have a store. If I’d had one, I would definitively have picked No added sugar, Hucklebones, Popupshop, Lucky boy Sunday, Pale Cloud, Waddler, Little ducklings, Dandy Star, Kidscase. I would also have added pieces from Boutons (dresses, skirts, jackets, PJ’s – all from traditional handmade fabrics from India) and from Nyoki (merino+kit mohair handknits from Kosovo).

 

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Fashion Bible Trends expo. (Colorful trunk by Deluna Kids)

 

A few more facts on UK retailers (Source : CWB) * Were sales for 2010 up or down on 2009? Up 41% – same 28 % – down 31% * Where do you do your buying? UK shows 66% - overseas shows 20% – showrooms 66% – agents visiting stores 56% * Have you changed your buying budget for A/W 11? Cutting back 44% – staying same 39% – investing more 17% * Do you plan to drop any labels for A/W 11? YES 71% – introduce any new labels YES 60% 58% of retailers say that online sales are an important part of their business and 66% will focus on investing in website/online sales for 2011*


 

Cosmo, 4 years old – London, UK

 


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Meet 4 years old Cosmo, a lively, adventurous little Londoner. Cosmo is friendly, strong willed, sociable, and also known to be quite bossy even with older children, confesses his mum Luca Leonard, the designer of fun children’s brand Www.deluna-kids.com (a new brand/concept to really keep an eye on!).

Cosmo
What do you want to be when you grow up Fireman or spaceman
What is your favorite famous person Buzz Lightyear
What makes you happy/laugh Drawing a picture of Buzz!
What makes you sad/angry When Luna (his little sister) doesn’t share
Your favorite book The Snail and the Whale by Julia Donaldson & Axel Scheffler & Blast Off! – A book of space toys 6
Your favorite films Toy Story 3, anything by Wallace and Gromit, Cars
Your favorite animal Koalas
The best holidays you ever had Australia – the beach and swimming, camping and traveling and sleeping in the campervan
A city that you would dream to visit Paris – saw it on an episode of the Simpsons and said “ooh! Can we go there?”…oh and visit

Euro Disney whilst there!

Who chooses your clothes in the morning Cosmo get’s himself dressed every morning

Your favorite outfit Shorts – checked, red, white and blue, red crocs and blue bonjour T’shirt
The next item you would like to get Spiderman T-shirt
Luca
Your favorite children’s brands Cristina Rohde, Mini Rodini, Lila Barn, J Crew, Mini A Ture, H & M, Molo, Stella McCartney, Gap, Cos for kids
Your favorite children’s stores Stella McCartney at Gap, J Crew in New York, Kido Store in Australia, Kidsen, Petit Aime, in London, BonPoint, BodeBo in Paris
Your favorite e-stores www.bambinogoodies.co.uk, www.babyccinokids.com, mashngravy.com
A website that inspires you www.armani.com, www.haringkids.com, www.nickelinthemachine.com, dailycandy
The criteria you consider when you buy something for your children Quality, classic styles but also something a bit different and unique so that they don’t look
Last item you added to your child’s wardrobe Olive green, K-Way cagoule from J Crew, New York – very nice stripy detail down the zip
Most precious item you bought for your child Collection of vintage robots, ray guns and space toys on the top shelf in his bedroom
Best gift you gave for a child’s B-day Drum kit
Items that are hard to find Cool clothes for boys
Favorite pieces in Cosmo’s wardrobe Love his summer windcheater jacket from the Pacha shop in Ibiza, bought 2 years ago but still fits, Ralph Lauren navy/cream stripe breton sweater
Where are you going for the summer holidays Farmhouse in the Dordogne, France, but usually a villa in Ibiza, on the west of the island

Cristina Rohde, Mini Rodini, Lila Barn, J Crew, Mini A Ture, H & M, Molo, Stella McCartney, Gap, Cos for kids

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