Browsing Tag


Interviews One to Watch awards

#Pirouette12Watch Award Winner Interview: Ari London

September 21, 2018
Ari London

Fatimah Hussain is the designer and founder of Ari London. Our Pirouette One to Watch Award winner from Dot to Dot London believes that luxury and sustainability are qualities that should go hand in hand. An attitude that the big luxury labels seem to continue in having a selective approach to. Fatima has two design/production studios, one in the heart of London, the other in Scotland, both providing flexible working for the production workers. This is a young luxury label with clean lines, sustainable, sophisticated fabric and a boss that wants to challenge the norm. Lets meet Fatimah and find out more….

Continue Reading

Mood of the day One to Watch awards

Pirouette One To Watch Winners AW18 Interview: Devon’s Drawer

August 23, 2018
Devon's Drawer AW18

Sustainability, organic production and quality with the possibility of longevity are why Devon’s Drawer were our Pirouette One To Watch Award Winners (Fashion AW18) at Playtime NY back in February this year. Flash forward in the childrenswear calendar and they are ready to launch their exquisite heirloom AW18 collection on-line from the 24th of August.

The pieces are made from beautiful organic fabrics, some featuring gorgeous cotton lining (equally organic). Just make sure to look out for the plaid recycled wool bomber! This is a family business Mother and daughters creating children’s garments to be passed to and from siblings and through generations. Let’s find out more from our award winners Devon’s Drawer
Continue Reading

Mood of the day Products

Tuchinda SS18 ‘Vicky Christina Barcelona’ inspired collection is now available!

March 14, 2018

If you have been waiting… well the good news is Tuchinda’s SS18 ‘Vicky Christina Barcelona’ inspired collection is now available! Bohemian, fresh iceberg green, elements of floral print and embroidery. We think it’s ok to say good bye to Winter and feel free to dream of sunnier skies. Here are some of our favourites from the Tuchinda SS18 collection.

Continue Reading

Business Trade Shows

Show report: Playtime New York #16 AW18 / FW18

March 7, 2018
Pirouette show report Playtime New York #16 AW18 / FW18

It was a dark rainy Sunday in New York for the 16th edition of Playtime New York but it didn’t hamper the vibrancy of the show. In fact Playtime registered a new attendance record of 2,114 professional visitors with the majority (45.3%) attending on the first day. As we stated in the Playtime Paris report, stand presentation is paramount for labels wishing to capture the attention of visitors, either that they know already or are on their wishlist. Certainly there was no missing Lulaland’s rich fabric wall and it was difficult to not be intrigued by the giant 4ft stuffed Gizmo assistant at Fresh Dinosaurs. Continue Reading

One to Watch awards

Anchovy Interview: #Pirouette12Watch SS18 winner

January 12, 2018

Like it’s name Anchovy is a unique kids label with a very strong USP attributed to the brand. With an artistry at the foundation and imagery unlike no other this independent kids label is hard to miss during a trade show. Last Summer at Playtime New York the circle dresses from the ss18 collection ‘hiding from the sun’ really stood out slowly and memorisingly turning on the architecturally designed stand, with gradients of soft pastel colours. The uniqueness of this label is to be celebrated, oh and I forgot to say amongst all this artistry the pieces remain incredibly functional and wearable. We chat with designer and founder Giedre Kose.

Continue Reading

One to Watch awards Trade Shows

Pirouette One to Watch Winners ss18: Playtime New York

August 15, 2017

Pirouette hearts New York! This summers edition was a fantastic and visually creative hub of kid’s fashion and design. We were amazed to see a strong presence of Lithuanion and Latvian labels exhibiting at the New York show each with an original and distinct brand identity . Throughout the Sunday it was great to see our Pirouette One to Watch winners in Fashion and Design receiving a lot of well deserved attention from the visitors. So here we go, a brief introduction to the winners of our Pirouette One to Watch at Playtime New York for Fashion, & Design.

Continue Reading

Business Trade Shows

Playtime New York AW17

March 23, 2017
Playtime New York

New York has had it’s fair share of snow the past few months which made for an interesting flight to Playtime New York but it was well worth the bumpy arrival. It was great to see many European brands in attendance at the Playtime New York show alongside the many American, South American and Canadian brands. As always it was great to have the opportunity to talk to the designers whilst seeing the new collections at first hand.  Continue Reading