Since I moved from the US to the UK four years ago, I was struck by the strong presence of Scandinavian brands, by their huge success – almost a cult thing one might say. I started asking around for the reasons of such a success; the words “comfortable, functional, fun, honest, fairly priced, well designed with children in mind” came back
Name of the e-store: Boutikids.ch
Date of launch: September 16, 2011
Name of the founder: Inga Aellen & Daniela Raia. Inga is mother of 4 year old twins — Jan and Sven. She worked in marketing & communication, sales and brand management for luxury brands. “The last 11 years I worked for the watch industry. Even before I was pregnant I knew that when the time came to have kids, I would like to venture out on my own in order to be more flexible with my time and have more time for my kids. The idea of bringing colorful, funky and original brands to Switzerland was born when my boys were born and I could not find these type of clothes easily accessible on the Swiss market. When the project was quite well off the ground, I asked Daniela”. Daniela is mother of 4 year old Hugo. She worked in administration and co-runs a headhunting agency.
Categories covered: Kids clothes 0-12 years, toys, small pieces of furniture (like shelves), decoration articles, shoes, accessories
How far do you ship? We will ship any where in the world. We’re now working on offering our foreign customers preferential rates for shipping.
In what is Boutikids different from what’s already existing ? The main point of difference are the brands we carry in Switzerland —mainly Nordic brands that are not well know if Switzerland (Katvig, Mini Rodini, Sebra, Norlie). We want kids to look like kids and not mini adults. We would like to offer the Swiss customers a little more than pink, blue, navy blue or grey clothes for their kids. We promote independent, small brands like Cayole or Kalimba. On top of this our benchmark for the site are large online concept stores and this is the direction that we would like to develop in. We offer a wide selection of products, gift wrapping and easy returns as we know how frustrating it is not to be able to return a product.
What products or brands have been particularly successful so far ? Kalimba plush toys, Mini Rodini Lanchaster Coat, Katvig Cottonwear, especially the hats and scarfs.
Left, Daniela and Hugo – Right, Inga, Jan and Sven
Mika is a creative and sensitive little soul. She is always making presents to give away as she just enjoys expressing herself to others and seeing her recipient’s surprised smile. She sings and plays piano constantly but she is known for playing her drum-set which she’s been doing for 2 years now. Mother of the little artist, Teri Dimalanta (designer and artist) chronicles many of these creative adventures on the blog giddygiddy.com.