Playtime 25th edition – A focus on the Family

It’s time for the 25th edition of Playtime Paris and it’s all about ‘Family’. Of the 548 brands at the show 418 brands will be returning, whilst 130 are first time exhibitors. The lifestyle section of the show will expand taking over another area near the South entrance as well…

Cristina Villegas owner at Yoya store New York. Children's fashion and lifestyle.

YOYA, New York City.

Cristina Villegas opened children's fashion and lifestyle store YOYA back in 2002 after the birth of her first child Mila (see parent and child interview from 2011). Fast forward to 2018 and Yoya now has an online outlet. So what is it about this children's fashion gem in the…

Show Report: Playtime Paris #23 AW18

On arrival to the 23rd edition of Playtime it already felt super busy. It seems we keep seeing buyers and press arriving bright and early ready to go first thing on day 1 - maybe hoping to capitalise from fresh brains & fresh eyes. This was born out by the visitor figures,…

Creative Playtime New York SS18 Press corner Aurelie Andres

Trade Show Report: Creative Playtime New York SS18

It's no secret that we are big fans of the New York edition of Playtime. Playtime New York 15th edition was fun, friendly and colourful as was the greeting that met visitors at the entrance, with a fruity Haru stuck on design installation created by artist Aurelie Andres.…

Kid's wear living cover image

Kid’s wear Living vol.1: Interview & sneak preview

On Monday the 9th of January kid's wear magazine will launch a new magazine dedicated to the world of design for children, lifestyle, toys and accessories. We do our very best to squeeze a little more information and a sneak preview from the editors Petra Barkhof &…