Browsing Tag


Mood of the day Photography

Photography: Giovanna Aryafara – Suri Tribe

May 11, 2018
Giovanna Aryafara photography Suri Tribe

Images with soul… In 1997 Giovanna Aryafara started her own ‘buying’ business which required her to travel extensively in India, Bali, Nepal & Burma. This gave her the opportunity to travel to exotic countries and pursue her love of photography by capturing people in their natural environment and telling their story without words. Here we share some of her stunning images of the Suri Tribe.

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Photography Trade Shows

Pirouette Screen Capture: ‘A girl in this world’ exhibition online.

December 11, 2017

We are very excited to share a new project in collaboration with Playtime. The Screen Capture exhibition “A girl in this world’ has already shown at the #23 edition of Playtime Paris and now moves on to New York. If you’re not at New York you can also catch the online version.

Pirouette poses the question “ What does it mean to be a girl in this world?” to 10 international female photographers working in the kid’s fashion industry. Each photographer is asked to respond to the question with an image of their making and an accompanying text. Continue Reading


In conversation with founder Laura Egloff and her go to stylist Jessica Zindren : Velveteen AW17

September 19, 2017

With each new collection, a new photography campaign is required to promote, capture and draw attention to the clothes. Producing a photography campaign that reflects the new collection is a process between designers, stylist and photographer. We enter into conversation with Velveteen founder Laura Egloff and her go to stylist Jessica Zindren to talk about their process in creating the imagery for a collection and gain some insight into how the AW17 Velveteen campaign developed into a fun, eclectic Wes Anderson inspired shoot.

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Snapshot: Photographer Priscilla Gragg

July 13, 2017
Priscilla Gragg is a kid's fashion & lifestyle photographer

In this photographer snapshot, we take a look at the images of Priscilla Gragg and hear from her on how she became a kid’s fashion lifestyle photographer . We first became aware of Priscilla’s work when she submitted the video Over the Ocean to Pirouette blog. When we explored Priscilla’s work further we discovered a beautiful fresh and fun world of careful composition and delicate style.

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Business Mood of the day Products

Shoe business: Tip Toey Joey Founders Ana & Scott McInerney

March 16, 2017

Life is amazing really, you never know what’s round the corner or where it will take you. For example if I were to go back in time to Australia and ask an 8 year old Scott McInerney what he’d like to be when he’s older, I’m sure the reply would not have been ‘I’m going to design elasticated heeled baby shoes (comfortable and clever) and make lots of them, say 2000 a day in my own factory in Brazil’. It’s fascinating how from a little seed of an idea an international business can grow. We chat with Tip Toey Joey founders Ana & Scott McInerney to find out more about the business, manufacturing in Brazil and of course what makes a good kids shoe.

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