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pirouette blog

Culture Photography

Portraits of motherhood

June 19, 2010



US based photographer Davina Zagury did many projects around childhood, starting with a beautiful story on vintage toys called “The Land of Lost Toys”, published in Milk Magazine in 2004. Later she worked, in collaboration with the store Pomme, on “The Doudou project”, featuring children and their favorite teddy or dolls followed, a couple of years later by a story calls “Sibblings”. When she became a mother (her little boy is now 2), she thought she would love to have a professional picture of her and her son. That made her think it could be a great project to work on, that would give a wonderful opportunity to other moms.  She set up a studio for Mother’s Day weekend and she photographed 26 mothers with their children. Davina says it was challenging but everyone had lots of fun and the results came out beautiful. Unforgettable experience and precious portraits.

Mood of the day Press - Online magazines Products

Kid’s Collection 3

June 18, 2010


The third edition of Milk Collections is out, featuring over 150  brands, and 1000 silhouettes for Fall/Winter 2010-2011. A great tool for everyone, from children’s industry insiders to parents who want to browse the best children’s collections before they hit the stores. 192 pages of excitement (you want to buy everything), but I had a special crush on BOdeBO, Dandy Star, Surface to Air, Wafflish Waffle and Petit Lucas du Tertre (for their great sense of humour).


Les filles

May 25, 2010

Joshua Williams has over 8 years experience as a creative director, stylist and producer, a strong director’s eye and a great sense of business. Fashion Consort, his marketing/PR and advertising company bridges entertainment and fashion, and plays skillfully with cross-media and cross-cultural collaboration, bringing together diverse artists from varied backgrounds to produce outstanding events, editorials and ad campaigns. Joshua  asked his daughter Maddie, 11 years old, to be the creative director for this fashion story called “Les filles”. She hired her sister Maja, 8 years old and friends of the family, photographer Kah Poon + wife and illustrator Annie Poon to produce these very unique images. Bravo Maddie for your unique sense of style.


Quotables by KicoKids

May 11, 2010

Kicokids, the brand that never lacks innovative ideas, is doing this “quotables” project for Spring/Summer 2011.  Interactive and fun, isn’t it? You can participate, sending your little one’s cutest quotes (in any languages, yes!) to 
Thanks for helping spreading the words!

TV must see show

May 9, 2010
If you have a chance to be in the US this week, don’t miss 9 By Design on Bravo TV (Tuesday May 11 at 10pm).  This new show about Design just started a couple of weeks ago and I have to say that it’s really worth watching it for both the new way of approaching the subject, and for the peep into the incredible Novogratz family. Robert and Cortney Novogratz are one of a kind couple, funny, full of energy, and also parents of 7 children, the youngest being just a over 1 year. The family lives in the heart of Manhattan, and the parents successfully run their own design company. The coming episode will feature the re-design of a client’s office and promises to be once again very unique and much fun.
Mood of the day Retail - Windows

Pour le the, chez Petit Aime

May 7, 2010

Notting Hill children’s store Petit Aime is a real shopping destination in London. Most of the collections in display come from France : Bonton, Zef, CdeC, Luco, Bensimon, April Showers, Spring court, Finger in the nose, Apolline. The store also carries Belgium brands Maan and Gold, Holly’s from Danemark and Dandy Star from the UK. This month, Molly-Meg and vintage children’s clothing collector Shona Paterson have teamed up to create a Spring tea party style display in the store. The selected vintage treasures will be available for purchase in-store. Tous a Notting Hill!

Petit aimé, 34 Ledbury Road London, W11 2AB  +44 0207 221 31 23
Mood of the day

That blue color

April 22, 2010
In the English language, blue often represents the human emotion of sadness. In German, on the other hand, to be “blue” (blau sein) is to be drunk. Conversely blue, a very popular color can represent happiness and optimism as days with clearer, blue skies tend to be considered times where these emotions are more easily expressed. (Wikipedia). 
Photos Milan “Fuori saloni” – Venini

Mood of the day

Books obsession

April 21, 2010

There were still lots of birds and cages all over Milan, but the real stars of the design week were books. Books as display, books as furniture, books as shelves, books as flooring, books were simply at every corner. Sign of the times, designers remind us that virtuality will soon replace paper. 

Photos Capellini, Maison Martin Margiela, Boffi, Aspesi.


In situ

April 20, 2010

Back in January, after visiting the show Maison & Objet in Paris, I featured the embroidered animals by Frederique Morrel on Pirouette. Beautifully made out of vintage materials,  crossover between handmade tapestry and taxidermy, the animal had a lot success. It was a great surprise to come across them again in Milan, wonderfully displayed in the garden of Rossana Orlandi, among wine leaves and other amazing pieces of design from all over the world. 

Mood of the day Retail - Windows

Spring in Paris

April 4, 2010

Flower festival for Bonpoint Rue de Tournon, Paris.