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severina kids

Trade Shows

New Screen Capture: Parent & Child interviews revisited. Playtime Paris exhibition 2019

January 10, 2019
Screen capture: Mother & child interviews revisited - Paris Playtime

Screen Capture exhibition:
Parent and Child interviews revisited.
January 26 – 28 2019

In a fast-paced ever-changing world it’s important to occasionally stop and reflect on things done, and experiences shared. Pirouette’s Parent & Child interviews provide a snapshot in time of both the parent and their child. For the new Pirouette Screen Capture exhibition at Playtime Paris we ask a group of past participants to revisit their original interviews. With the children now in their teens, and the parents a little older they consider some new questions and reflect on their original answers. Continue Reading

Business Trade Shows

Show Report: Playtime Paris #23 AW18

February 22, 2018

On arrival to the 23rd edition of Playtime it already felt super busy. It seems we keep seeing buyers and press arriving bright and early ready to go first thing on day 1 – maybe hoping to capitalise from fresh brains & fresh eyes. This was born out by the visitor figures, with Saturday hitting the top day, worth noting for brands. The show welcomed 7,654 professional visitors through the doors at Parc Floral and interestingly for the first time the international visitors outnumbered the french home crowd. Continue Reading

One to Watch awards

In conversation with Alejandra Salvatore, Severina Kids One to Watch Award invited designer

January 5, 2018
Alejandra Salvatore of Severina kids has designed & knitted a hand embroidered 'spyglass' for the Pirouette One to Watch Award

Pirouette has long been an admirer of the creativity and storytelling of designer Alejandra Salvatore of Severina kids. So it was a real thrill when Alejandra accepted the invitation to design the new season’s Pirouette One to Watch Award. Hand knitted and embroidered, the ‘Spyglass’ is an inspired design and exactly what we are looking for…we chat with Alejandra to find out more about her design process, production and what core elements were important to the award… We love it and so will you!

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One to Watch awards

Pirouette One to Watch Awards Pitti Bimbo, Dot to Dot London & Playtime New York!

December 15, 2017

This New Year we will be on the lookout once again to discover the most exciting emerging labels in kid’s fashion and design for AW18/19. And, for the first time, we start our search in Italy at Pitti Bimbo with both Florence & myself in attendance for the launch of the awards. The search then moves on to London with Dot to Dot and finally out to the states for Playtime, New York.

For this season’s awards, we have collaborated with the brilliant designer Alejandra Salvatore of Severina kids to create an exclusive One to Watch “Spyglass”. The Spyglasses will be presented to the winners of both the design and the fashion awards at each of the shows. So follow what we are up to at the shows and look out for the best emerging talent in kids fashion & design.

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Mood of the day Products

Fox: Krethaus and Severina Kids

March 10, 2017
Severina x Krethaus Fox

Krethaus and Severina Kids present Fox – unlike the rest of his kind he likes to eat acorns and only drinks fresh rainwater collected drop by drop in his water canteen. He’s a carpenter by trade and he resides in the hand drawn woods. His world is off white with black detailing. On a daily bases Fox takes the lovely cable car spanning the length of the woods from North to South. But, Fox knows there’s a bigger world out side of the forest, he’s ready to travel the world on an open ticket (guided by Severina kids) with his suitcase bursting with acorns, stocked he’s ready to go. We like Fox and his attitude to life, let’s find out more.   Continue Reading


Let me Grow by Severina Kids

December 19, 2014

Based on the story of two girls who meet in Kew Gardens and become forever friends, Argentinian brand Severina Kids  developed Let me Grow, a cute collection of objects.  Handmade soap, Paper Tablecloths, Cardboard Coasters, Bed Linen, Hand knitted decor items, Pillows, Notebooks, Wrapping Paper, Handmade dolls…a long list of marvels, ideal for X-mas…

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Enter the lovely world of Severina Kids

October 11, 2010







Alejandra lives in Madrid where she creates Severina kids, a collection of fun dolls and unique stuffed creatures.  All the products are handmade in limited editions with quality materials. Personally, on top of a doll, I would love Alejandra to come and draw something in my house! I love her poetic illustrations. Severina Kids is available at,, and Bobo Kids in London.