Kid's fashion, lifestyle & cultural nourishment.

Pitti Bimbo 94

Pitti Bimbo’94 upcoming coverage

Pitti Bimbo opens its doors next week & Pirouette will be there in Florence with coverage of the show. Pirouette…

Babychi AW21

For Freshy Weather – Babychi AW21

Early October and it's starting to get a little fresh in the mornings. With the leaves turning to amber and the nights…

Pirouette kicks back into action

After being hacked & disabled we're back to bringing the whats what in Kid's fashion & lifestyle! Pirouette has…

Bobo choses - iconic collection, socially responsible

Past, present & future – Bobo Choses & sustainability, founder interview

Serious about taking responsibility for their social and environmental footprint. Ethical and environmental practices…


Latest news in brief from the kid's fashion industry.


FINGER recently launched a fun electric collection with London-based print studio ELEY KISHIMOTO to…

Caramel Notting Hill - kids o'clock drop off

Kids O’Clock launch drop off at Caramel Notting Hill Store

If you find that your kid's drawers are beginning to fill up with discarded but once loved clothes…

Ana Strumf Sonia Rykiel kids collab

Sonia Rykiel Kids x Ana Strumpf for SS21

We always love a good collaboration between illustrator and kid's fashion. So we were very pleased…


Pirouette TV

Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.

Explore our selection of videos: Interviews, opinion & the latest catwalk shows.

All Videos

Brand Profiles

Kalon Studios

Brand name : Kalon Studios - Website : / Date of creation : Late 2007 Country of origin : USA & Germany Countries of production :…

Velveteen clothing girls hug in SS19


Brand name: Velveteen Company name : Velveteen International Limited Website: Date of creation: 14 April 2013


Brand name macarons Company name macarons GmbH Date of creation July 2011 Products Categories Clothing for babies and kids from Newborn to 10 years including…

Soft Gallery

Brand name : Soft Gallery - Date of creation : October 2007 Country of origin : Denmark Countries of production : India, Turkey, China, Name of…



Brand name : Shampoodle - Company name : Shampoodle AB Date of creation : 2006 Country of origin :  Sweden - Countries of production : Mainly India, a few things made in…

Pirouette video diary Pitti Bimbo #89


Children's fashion from Pitti Bimbo: Fashion shows, interviews, SS20 collections and more

Into the archives

Celebrating 10 Years of Pirouette


Pirouette takes to to Sevilla...via BozAround, the travel blog of Vanessa Boz. Last month, Vanessa took her daughter Amalia to Andalusia for a special…

Formidable Family Dönhardt – Barcelona (Lila&Tom, Petitmag)

The owners of Lila & Tom Agency, Kathleen and Jan live in Barcelona with their children Tom (almost 5) and Lila (7). There is something absolutely quaint about

Giovanna Aryafara photography Suri Tribe

Photography: Giovanna Aryafara – Suri Tribe

Images with soul... In 1997 Giovanna Aryafara started her own 'buying' business which required her to travel extensively in India, Bali, Nepal & Burma. This gave her…

Martha, 3,5 year old – London, UK

Martha is an energetic and fun loving 3½ year old.  She loves bunnies, Babybel and her best friend Astrid.  Martha enjoys dressing up and insists on wearing either her…