Kid's fashion, lifestyle & cultural nourishment.

Babychi AW21

For Freshy Weather – Babychi AW21

Early October and it's starting to get a little fresh in the mornings. With the leaves turning to amber and the nights…

Pirouette kicks back into action

After being hacked & disabled we're back to bringing the whats what in Kid's fashion & lifestyle! Pirouette has…

Bobo choses - iconic collection, socially responsible

Past, present & future – Bobo Choses & sustainability, founder interview

Serious about taking responsibility for their social and environmental footprint. Ethical and environmental practices…

Ciff kids SS22 show report

Show report: CIFF KIDS, Hello stranger

CIFF KIDS show us what we've missed! It must have been difficult for the organizers of CIFF KIDS to let themselves…


Latest news in brief from the kid's fashion industry.


FINGER recently launched a fun electric collection with London-based print studio ELEY KISHIMOTO to…

Caramel Notting Hill - kids o'clock drop off

Kids O’Clock launch drop off at Caramel Notting Hill Store

If you find that your kid's drawers are beginning to fill up with discarded but once loved clothes…

Ana Strumf Sonia Rykiel kids collab

Sonia Rykiel Kids x Ana Strumpf for SS21

We always love a good collaboration between illustrator and kid's fashion. So we were very pleased…


Pirouette TV

Interviews, kids fashion runway shows, kids collections and a bit of fun. We talk to brands, manufacturers, store owners, buyers and leading experts from the kids fashion industry.

Explore our selection of videos: Interviews, opinion & the latest catwalk shows.

All Videos

Brand Profiles



Brand name : Trommpo - Company name : Trommpo srl Date of creation : 2010 Country of origin : Uruguay Country  of production : Uruguay Name of o founder(s) : Catalina…

Anais & I

Brand name  Anaïs & I – Company name Anaïs & I inc. Created in November 2009 Country of origin  USA – Country of production  Currently Korea Name of the owners…

Pom d’Api

Brand Name Pom d'Api - Company name Rautureau Apple Shoes Date of creation 1870 for the company, 1973 for the Brand Country of origin France - Country of production…

Loulou des Indes

Loulou des Indes

Brand name: Loulou des Indes Company name: Wandering Clouds UG Website: Date of creation: 2016

Zid Zid Kids

Brand name : Zid Zid Kids (sometimes also known as ‘Zid Zid’) - Website : Date of creation : January 2003 Country of origin : USA/Morocco - Country of…

Pirouette video diary Pitti Bimbo #89


Children's fashion from Pitti Bimbo: Fashion shows, interviews, SS20 collections and more

Into the archives

Celebrating 10 Years of Pirouette


Travel Journal: Bolinas by Photographer Monika Elena

So far Summer 2018 has been a hot one it seems for a lot of us, however for Photographer Monika Elena her stay in Bolinas also has provided spirituality and artistry.…

Formidable Family Dönhardt – Barcelona (Lila&Tom, Petitmag)

The owners of Lila & Tom Agency, Kathleen and Jan live in Barcelona with their children Tom (almost 5) and Lila (7). There is something absolutely quaint about

“Spirited” by No Added Sugar

No added sugar's new campaign was shot  by  Sandra Freij, a photographer chosen for the underlying darkness present in her pictures.  ‘’The Autumn Winter story is a,…

Edmond, 3 y old – Cambridgeshire, UK

"Edmond is a gourmet. He loves oysters, foie gras and he can recognise some of the French cheese. He is able to behave like a big boy and have 5 courses in a restaurant…